{"id":51032,"date":"2016-12-08T13:30:33","date_gmt":"2016-12-08T13:30:33","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=305\/"},"modified":"2016-12-08T13:30:33","modified_gmt":"2016-12-08T13:30:33","slug":"what-should-i-post-on-instagram","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-should-i-post-on-instagram\/","title":{"rendered":"What should I post on Instagram?"},"content":{"rendered":"

What you should post on Instagram will depend on 3 things:<\/p>\n

    \n
  1. Online content strategy.<\/a><\/li>\n
  2. What makes my brand special?<\/a><\/li>\n
  3. Tell a story.<\/a>
    \n<\/li>\n<\/ol>\n

    <\/a>1. Online content strategy<\/strong><\/h2>\n

    What you post will depend on your online content strategy. Before you start posting photos and videos on Instagram, you need to think about who you want to reach, what you\u2019re expecting from them, and what you can give back to them<\/p>\n

    It\u2019s often helpful to go through some other accounts and scroll to see what they\u2019re posting, how often they post, and how people are reacting. Researching this will help build a base for your online content strategy.<\/p>\n

    <\/a>2. What makes my brand special?<\/strong><\/h2>\n

    This is a crucial question to answer about your brand. What makes me stand out from the rest? Who are my competitors? How am I any different from them? Why should clients choose my products? What will keep them coming back for more?<\/p>\n

    It\u2019s important to know the answers to these questions and translate the answers into a story that you will tell and share on Instagram (and perhaps on some other platforms).<\/p>\n

    \"Start<\/a><\/span>