{"id":51026,"date":"2016-12-08T09:00:38","date_gmt":"2016-12-08T09:00:38","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=137\/"},"modified":"2016-12-08T09:00:38","modified_gmt":"2016-12-08T09:00:38","slug":"what-is-instagram","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/","title":{"rendered":"What is Instagram?"},"content":{"rendered":"<p style=\"text-align: justify;\">What is Instagram? It&#8217;s a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in 2010. As of July 2016, it\u2019s reported to have <strong>over 500 million<\/strong> monthly active users (<strong>Over 300 million<\/strong> are active every day!) and <strong>over 95 million<\/strong> daily posts.<!--more--><\/p>\n<h2><strong>What is Instagram? The photo-sharing social media channel<\/strong><\/h2>\n<p>According to research, Instagram is the 4th most popular social network available.<\/p>\n<div id=\"attachment_143\" style=\"width: 986px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-143\" class=\"wp-image-143 size-full\" src=\"https:\/\/www.sotrender.com\/resources\/wp-content\/uploads\/2016\/12\/What-is-Instagram-1.png\" alt=\"what-is-instagram-1\" width=\"976\" height=\"674\" \/><p id=\"caption-attachment-143\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/new-global-social-media-research\/\">Smart Insights<\/a><\/p><\/div>\n<p style=\"text-align: justify;\">Similar to Twitter, Instagram is <strong>mobile first<\/strong>. This means that most users are using the platform on their mobile devices. This is unsurprising for Instagram, since you can <strong>only upload photos and videos via the mobile app.<\/strong><\/p>\n<p style=\"text-align: justify;\">Originally Instagram allowed only for <strong>square photos<\/strong>, but an update released in August 2015 allowed users to upload photos of <strong>any aspect ratio.<\/strong><\/p>\n<p style=\"text-align: justify;\">In October 2014,<strong> videos premiered<\/strong> on Instagram. At the beginning, they were only 15 seconds long, but that length has been extended to<strong> 60 seconds<\/strong>. Videos can be posted by users and also used in ads.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-node hs-cta-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\"><img decoding=\"async\" id=\"hs-cta-img-b1ea7bd2-bb02-49cc-a97a-181fd9810e9f\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/b1ea7bd2-bb02-49cc-a97a-181fd9810e9f.png\" alt=\"Start analyzing\u00a0your Instagram performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'b1ea7bd2-bb02-49cc-a97a-181fd9810e9f', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: justify;\">In April 2015, Instagram released <strong>carousel ads<\/strong>, which allow users to share multiple photos and videos. Originally they contained only photos, but now photos can be mixed with videos. However, there is a limit of 1 video per carousel ad.<\/p>\n<p style=\"text-align: justify;\">On Instagram, everyone can edit their own photos and videos with <strong>filters and tools<\/strong> to make them more interesting. They can also be edited and composed alongside your profile theme to tell a story.<\/p>\n<p style=\"text-align: left;\">To see some inspiring case studies visit <a href=\"https:\/\/business.instagram.com\/\">Instagram for Business blog<\/a>.<\/p>\n<h6 style=\"text-align: left;\"><strong>Read more<\/strong><\/h6>\n<ol>\n<li><a title=\"Who is on Instagram?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/who-is-on-instagram\/\">Who is on Instagram?<\/a><\/li>\n<li><a title=\"How do I get followers on Instagram?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/how-do-i-get-followers-on-instagram\/\">How do I get followers on Instagram?<\/a><\/li>\n<li><a title=\"What should I post on Instagram?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-should-i-post-on-instagram\/\">What should I post on Instagram?<\/a><\/li>\n<\/ol>\n","protected":false},"author":55,"featured_media":51853,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Instagram? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"What is Instagram? It&#039;s a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Instagram? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"What is Instagram? It&#039;s a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/\",\"url\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/\",\"name\":\"What is Instagram? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg\",\"datePublished\":\"2016-12-08T09:00:38+00:00\",\"dateModified\":\"2016-12-08T09:00:38+00:00\",\"description\":\"What is Instagram? It's a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in\",\"breadcrumb\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"What is Instagram?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KBs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is Instagram? - Sotrender Blog","description":"What is Instagram? It's a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/","og_locale":"en_US","og_type":"article","og_title":"What is Instagram? - Sotrender Blog","og_description":"What is Instagram? It's a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in","og_url":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","og_image":[{"width":2560,"height":1707,"url":"https:\/\/wwwprod.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/","url":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/","name":"What is Instagram? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage"},"image":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg","datePublished":"2016-12-08T09:00:38+00:00","dateModified":"2016-12-08T09:00:38+00:00","description":"What is Instagram? It's a social media platform that enables its users to take, edit, and share photos and videos. It was released originally released in","breadcrumb":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/What-is-Instagram-2-1-scaled.jpg","width":2560,"height":1707,"caption":"What is Instagram?"},{"@type":"BreadcrumbList","@id":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/what-is-instagram\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"KBs","item":"https:\/\/wwwprod.sotrender.com\/blog\/knowledge_base\/"},{"@type":"ListItem","position":3,"name":"What is Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base\/51026"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/knowledge_base"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/knowledge_base"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/55"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media\/51853"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=51026"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}