{"id":51024,"date":"2016-12-06T13:44:13","date_gmt":"2016-12-06T13:44:13","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=65\/"},"modified":"2016-12-06T13:44:13","modified_gmt":"2016-12-06T13:44:13","slug":"what-is-facebook","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-is-facebook\/","title":{"rendered":"What is Facebook?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Facebook is a <\/span><b>free social networking website<\/b><span style=\"font-weight: 400;\">, which allows you to various things both personally and for your business. These include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Create<\/b> <b>personal profiles<\/b><span style=\"font-weight: 400;\"> and <\/span><b>brand profiles <\/b><span style=\"font-weight: 400;\">(known as Pages or Fanpages).<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Upload photos and videos<\/b><span style=\"font-weight: 400;\">, including those recently live-streamed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Become friends<\/b><span style=\"font-weight: 400;\"> with other users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Send messages<\/b><span style=\"font-weight: 400;\"> to other users. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share<\/b><span style=\"font-weight: 400;\"> interesting <\/span><b>links<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create groups<\/b><span style=\"font-weight: 400;\">, where users with familiar interests can find each other. <\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create events, <\/b><span style=\"font-weight: 400;\">which promotes an event and where you can track the number of guests and talk to them. <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It was founded by <\/span><b>Mark Zuckerberg<\/b><span style=\"font-weight: 400;\"> and his roommates in 2004. Initially, it was a website for Harvard students. But as it grew, it allowed students from other universities to use it, leading to Facebook finally being open to everyone.<\/span><\/p>\n<p>At first, it only featured personal profiles. But with the passage of time it opened up for <b>brands<\/b>, which started to use it for <b>marketing purposes<\/b>. Now Facebook allows users to promote their Pages\u00a0with paid advertisements and sponsored posts.<\/p>\n<p><span style=\"font-weight: 400;\">Brands found Facebook extremely helpful in reaching their customers, starting <\/span><b>direct conversations<\/b><span style=\"font-weight: 400;\">, and promoting their products and offers. Thanks to the multiple solutions that Facebook provides, brands can easily expand their activity or specifically target local customers. Owners of Pages also have access to <\/span><b>insights about the results<\/b><span style=\"font-weight: 400;\"> of their organic and paid activity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As of the first quarter of 2016, Facebook has<\/span><b> 1.65 billion monthly active users<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><strong>Read more:<\/strong><\/p>\n<ol>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/facebook\/who-is-on-facebook\">Who is on Facebook?<\/a><\/li>\n<li><a href=\"http:\/\/resources.sotrender.com\/knowledge-base\/how-to-create-my-facebook-page-in-6-steps\/\"><span style=\"font-weight: 400;\">How to create my Facebook Page?<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-should-i-post-on-my-facebook-page\/\"><span style=\"font-weight: 400;\">What should I post on my Facebook page?<\/span><b>\f<\/b><\/a><\/li>\n<\/ol>\n","protected":false},"author":67,"featured_media":51847,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Facebook? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Facebook is a free social networking website, which allows you to various things both personally and for your business. 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