{"id":169,"date":"2016-12-07T14:27:57","date_gmt":"2016-12-07T14:27:57","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=169\/"},"modified":"2025-03-14T15:31:13","modified_gmt":"2025-03-14T14:31:13","slug":"how-big-is-twitter-and-who-is-using-it","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-big-is-twitter-and-who-is-using-it\/","title":{"rendered":"How big is Twitter and who is using it?"},"content":{"rendered":"

Twitter is a social media platform launched in 2006. People use it to <\/span>discuss their passions, to stay updated on current world events, and share their opinions on various interests and issues<\/b>.<\/span>
\n<\/span><\/p>\n

In <\/span>Q1 2016,<\/b> Twitter recorded <\/span>310M active users<\/b>. 79% of all accounts were outside of the US*. Twitter doesn\u2019t share publicly numbers of active accounts per country. Only verified source for monthly active Users are Quarterly Reports:<\/span><\/p>\n

In April 2016, Statista.com reported that Twitter was in 9th place in terms of active accounts worldwide across social platforms.<\/span><\/p>\n

<\/i>Users by devices<\/b><\/h2>\n

We also know that Twitter is a \u2018mobile first\u2019 platform. In most countries <\/span>over 80% of users are using their mobile device to access it<\/b>. <\/span><\/p>\n

Demography on Twitter<\/b><\/h2>\n

When it comes to the demographic numbers, they will vary across countries. But research shows that usage by <\/span>gender is split 50\/50<\/b>, <\/span>most users are between 16 and 34<\/b> years old, following by next largest group of <\/span>35 – 44<\/b>. <\/span><\/p>\n

What people are tweeting about<\/b><\/h2>\n

On Twitter, people discuss anything and everything. However, the most popular topics include: celebrities, politics, sports, music, cultural events (such as the Oscars or Golden Globes), and special holidays (such as Valentine\u2019s Day or New Year\u2019s Eve). <\/span><\/p>\n

It\u2019s also worth noting the value of humor across topics. It\u2019s almost universally appreciated, to the point where funny tweets can start a domino effect if it starts trending. No better example of this can be found than the Twitter debate about <\/span>#TheDress<\/span><\/a>.<\/span><\/p>\n

Summary<\/b><\/h2>\n

Although Twitter is not the largest platform, it\u2019s still <\/span>a great place to leverage your business and promote products and services<\/b>. If you will decide that it\u2019s a place for you, make sure that you have a well prepared strategy and you know how to measure your KPI\u2019s (Key Performance Indicators). <\/span><\/p>\n

Read also:<\/b><\/h6>\n
    \n
  1. What are hashtags?<\/a><\/strong><\/li>\n
  2. How do I use hashtags?<\/a><\/strong><\/li>\n
  3. How to create Twitter account?<\/a><\/strong><\/li>\n
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":67,"featured_media":193,"template":"","yoast_head":"\nHow big is Twitter and who is using it? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Twitter is a social media platform launched in 2006. People use it to discuss their passions, to stay updated on current world events, and share their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-big-is-twitter-and-who-is-using-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How big is Twitter and who is using it? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Twitter is a social media platform launched in 2006. 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