{"id":1667,"date":"2016-12-30T13:57:12","date_gmt":"2016-12-30T13:57:12","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1667\/"},"modified":"2025-02-20T23:38:44","modified_gmt":"2025-02-20T22:38:44","slug":"how-do-i-measure-the-effects-of-my-ads-on-twitter","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/how-do-i-measure-the-effects-of-my-ads-on-twitter\/","title":{"rendered":"How do I measure the effects of my ads on Twitter?"},"content":{"rendered":"

A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps.<\/span><\/p>\n

Social media marketing has a huge advantage: you can measure almost everything with any number of tools.<\/span><\/p>\n

To measure the effects of your Twitter campaigns, start with their native tool – <\/span>Twitter Ads<\/span><\/a>. If your campaigns become bigger and you still need more options, you can always use <\/span>external partners<\/span><\/a>. <\/span><\/p>\n

The Twitter dashboard shows all activity from your funding sources. What\u2019s displayed can be <\/span>filtered<\/b> by objectives or campaign statuses. And remember to always adjust the <\/span>date <\/b>to the appropriate time.<\/span><\/p>\n

Depending on your business goals, use varied campaign types and ad formats. different metrics will also be key KPI\u2019s (Key Performance Indicators) for you. For example, your <\/span>number of followers<\/b> will be important if you want to build community and brand awareness. But it will not be as important if you\u2019re running a <\/span>\u2018Leads\u2019<\/b> driven campaign.<\/span><\/p>\n

Remember to set expectations realistically and compare the results of your campaign to your previous activity. This will let you optimise better and see what\u2019s working best for your business.<\/span><\/p>\n

Lastly, the results from social media platforms should be analyzed in a broader context. Use Google Analytics or other tools to see how social campaigns improve the performance of your website, blog, or shop. <\/span><\/p>\n

Where do I start with KPI\u2019s? <\/b>
\n<\/b><\/h2>\n\n\n\n\n\n\n\n\n\n
Objective\/campaign type<\/b><\/td>\nKey metrics<\/b><\/td>\nObserve also<\/b><\/td>\nOther<\/b><\/td>\n<\/tr>\n
Followers<\/span><\/td>\nFollowers<\/span>Cost per Followers<\/span><\/p>\n

Impressions <\/span><\/td>\n

Engagement<\/span>Link clicks<\/span><\/p>\n

Conversions (if web tag is implemented)<\/span><\/td>\n

Number of visitors from Twitter<\/span>Time spent<\/span><\/p>\n

Purchases <\/span><\/p>\n

Pageviews<\/span><\/td>\n<\/tr>\n

Tweet Engagements<\/span><\/td>\nEngagement (and types)<\/span>Cost per Engagement<\/span><\/p>\n

Impressions<\/span><\/td>\n

Followers<\/span>Conversions (if web tag is implemented)<\/span><\/td>\nNumber of visitors from Twitter<\/span>Time spent<\/span><\/p>\n

Purchases <\/span><\/p>\n

Pageviews<\/span><\/td>\n<\/tr>\n

Website Clicks or Conversions<\/span><\/td>\nClicks<\/span>Tag actions (visits, purchases, sign ups, downloads etc.)<\/span><\/p>\n

Cost per click<\/span><\/p>\n

Cost per conversion<\/span><\/p>\n

Card Engagements<\/span><\/p>\n

Impressions<\/span><\/td>\n

Engagement<\/span>Followers<\/span><\/td>\nNumber of visitors from Twitter<\/span>Bounce Rate<\/span><\/p>\n

Time spent<\/span><\/p>\n

Purchases<\/span><\/p>\n

Downloads <\/span><\/p>\n

Average purchase value<\/span><\/p>\n

Basket drops<\/span><\/p>\n

Pageviews<\/span><\/td>\n<\/tr>\n

App Installs or Re-Engagements<\/span><\/td>\nClicks<\/span>Cost per click<\/span><\/p>\n

Installs<\/span><\/p>\n

Cost per click to install<\/span><\/p>\n

Card Engagements<\/span><\/p>\n

Impressions<\/span><\/td>\n

Engagement<\/span>Followers<\/span><\/td>\nIn-app actions<\/span>Purchases<\/span><\/p>\n

Average purchase value<\/span><\/p>\n

Time spent in app<\/span><\/td>\n<\/tr>\n

Leads<\/span><\/td>\nNew leads<\/span>Cost per lead<\/span><\/p>\n

Card Engagements<\/span><\/p>\n

Impressions<\/span><\/td>\n

Engagement<\/span>Followers<\/span><\/td>\nNumber of visitors from Twitter<\/span>Time spent<\/span><\/td>\n<\/tr>\n
Video Views<\/span><\/td>\nMedia views<\/span>Cost per view<\/span><\/p>\n

Engagement<\/span><\/p>\n

Impressions<\/span><\/td>\n

Followers<\/span><\/td>\nNumber of visitors from Twitter<\/span>Time spent<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\n


\nRead also:<\/b><\/h6>\n
    \n
  1. Should I promote my tweets?<\/a><\/li>\n
  2. What do I need before start advertising on Facebook?<\/a><\/li>\n
  3. What targeting options should I use for my Facebook ads?<\/a><\/li>\n
  4. How to Conduct an Excellent Twitter Audit in 15 Minutes<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":51287,"template":"","yoast_head":"\nHow do I measure the effects of my ads on Twitter? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"A crucial part of any business campaign is measuring the effects, drawing conclusions, and planning your next steps. 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