{"id":1313,"date":"2021-05-25T10:34:25","date_gmt":"2021-05-25T10:34:25","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1313\/"},"modified":"2021-05-25T10:34:25","modified_gmt":"2021-05-25T10:34:25","slug":"what-do-i-need-before-start-advertising-on-facebook","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/what-do-i-need-before-start-advertising-on-facebook\/","title":{"rendered":"What do I need to start advertising on Facebook?"},"content":{"rendered":"

If you want to post ads on Facebook, you should know it’s relatively easy. But it\u2019s always better to prepare things in advance to make things smoother. We’ve prepared a list of things you’ll need to start advertising on Facebook in this post. Keep reading and you’ll see why these things are a necessary part of planning a strategy.<\/span><\/p>\n

1. Fanpage<\/strong><\/h2>\n

Facebook\u2019s advertising system is thoroughly developed and you can choose from multiple ad formats. The format should be well-fitted to your goals. If you need help, Facebook is always giving you tips and guidelines on choosing the right one. <\/span><\/p>\n

But to set your ads on Facebook, you need to have a Fanpage first. Of course, your Fanpage needs to be filled in, up-to-date, and be making posts (more on creating Fanpage here and here). Every ad will contain a clickable name of your Fanpage, which will drive users to your page.<\/p>\n

2. Creatives<\/strong><\/h2>\n

When you decide on the format of your ads<\/a><\/span>, start to collect texts and images for them. <\/span>
\n<\/span>Ads should be eye-catching, interesting, and should contain a clear CTA. Users like to know what will happen after clicking your ad – make sure that this is clear to them.<\/span>
\n<\/span>
\n<\/span>Depending on the size of your campaign, you should start with at least a few different creatives. But be ready to update them or change them completely if the first batch underperforms. <\/span><\/p>\n

3. Clear goals<\/strong><\/h2>\n

Facebook offers a few objectives for your campaigns. Depending on your goals, you should choose the type of campaign that best suits you. And then you have to measure your KPI\u2019s. You can choose from:<\/span><\/p>\n