{"id":1299,"date":"2016-12-28T21:17:57","date_gmt":"2016-12-28T21:17:57","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=1299\/"},"modified":"2016-12-28T21:17:57","modified_gmt":"2016-12-28T21:17:57","slug":"can-facebook-help-me-with-building-brand-awareness","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/can-facebook-help-me-with-building-brand-awareness\/","title":{"rendered":"Can Facebook help me with building brand awareness?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With over 1 billion users, there\u2019s no better place to build your brand awareness than Facebook. It\u2019s not an easy task; you\u2019re not the first entrepreneur wanting to do so. There\u2019s <\/span><a href=\"http:\/\/www.forbes.com\/sites\/kathleenchaykowski\/2015\/12\/08\/facebook-business-pages-climb-to-50-million-with-new-messaging-tools\/#688c58f11c2c\"><span style=\"font-weight: 400;\">over 50 million business Pages<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook. The competition is tough, but you\u2019re not lost. Not with us.<\/span><!--more--><\/p>\n<h2><strong>Make your brand memorable<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Think about a feature that makes you memorable and use it when communicating. Be it the most delicious pancakes on this side of the Mississippi, a view of the Rocky Mountains from your hotel, or anything else. Remember, your company is not only about your products or your services. Apple isn\u2019t about new iPhones, it\u2019s about innovation and changing everyday life. Coca-Cola isn\u2019t about a drink, it\u2019s about friends and family. Know what your brand is about and communicate it. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help yourself find a way to make your brand stand out, answer the following questions (taken from <\/span><a href=\"http:\/\/heidicohen.com\/how-to-make-your-brand-stand-out\/\"><span style=\"font-weight: 400;\">Heidi Cohen\u2019s blog<\/span><\/a><span style=\"font-weight: 400;\">):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s in your name? Is there a special story to it?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What makes your company, product and\/or offering unique? What does it have that your competitors does not?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you define your brand\u2019s niche? To whom is your brand dedicated?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What facts about your brand give your customer proof?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s your brand essence in plain language? Explain in the simplest words possible.<\/span><\/li>\n<\/ul>\n<h2>Tell a story<\/h2>\n<p><span style=\"font-weight: 400;\">Every successful brand tells a story. A great story. It\u2019s not how it was founded or who did what. That\u2019s important, but more important are the values your brand represents. They have to be both unique and general enough that people can relate to. Your story is a foundation of what your brand is now and what it wants to be. It represents the past, present, and future. Think of it deeply and carefully. If you don\u2019t have any ideas, we recommend you try <\/span><a href=\"http:\/\/www.quicksprout.com\/the-beginners-guide-to-online-marketing-chapter-3\/\"><span style=\"font-weight: 400;\">this guide<\/span><\/a><span style=\"font-weight: 400;\"> by the invaluable Neil Patel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You don\u2019t have to explicitly express your story. People can deduce it based on your behaviours over social media. Like other Pages, post images that reflect your brand values. What you support tells your story too. Remember that. In fact, everything you do should tell your brand story. All of this makes your brand stand out.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h6><\/h6>\n<h4><strong>Read also:<\/strong><\/h4>\n<ol>\n<li><a title=\"Who is on Facebook?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/facebook\/who-is-on-facebook\/\">Who is on Facebook?<\/a><\/li>\n<li><a title=\"What kind of pictures can I post to Facebook?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-kind-of-pictures-can-i-post-to-facebook\/\">What kind of pictures can I post to Facebook?<\/a><\/li>\n<li><a title=\"Should I start advertising on Facebook?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/should-i-start-advertising-on-facebook\/\">Should I start advertising on Facebook?<\/a><\/li>\n<\/ol>\n","protected":false},"author":81,"featured_media":1301,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Facebook help me with building brand awareness? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"With over 1 billion users, there\u2019s no better place to build your brand awareness than Facebook. 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