{"id":1267,"date":"2016-12-21T14:29:41","date_gmt":"2016-12-21T14:29:41","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=1267\/"},"modified":"2016-12-21T14:29:41","modified_gmt":"2016-12-21T14:29:41","slug":"should-i-start-advertising-on-facebook","status":"publish","type":"knowledge_base","link":"https:\/\/www.sotrender.com\/blog\/knowledge_base\/should-i-start-advertising-on-facebook\/","title":{"rendered":"Should you start advertising on Facebook?"},"content":{"rendered":"<p style=\"text-align: justify;\">Trying to reach a specific demographic on social media? There&#8217;s hardly a better platform for advanced targeting than Facebook. So if your plan is to reach the right target audience, we definitely recommend that you start advertising on Facebook in 2021.<\/p>\n<p style=\"text-align: justify;\">We&#8217;ll briefly explain why you should advertise on Facebook to really expand your reach.<br \/>\n<!--more--><\/p>\n<h2><b>Is advertising on Facebook worth it?<\/b><\/h2>\n<p>First of all, I can&#8217;t believe people are still asking this in 2021. ?\u00a0 Let&#8217;s consider the stats to see why you should seriously consider advertising on Facebook:<\/p>\n<ul>\n<li>Facebook has around 2.8 billion monthly <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noopener\">active users<\/a><\/li>\n<li>Those users spend around 30 <a href=\"https:\/\/review42.com\/resources\/how-much-time-do-people-spend-on-social-media\/\" target=\"_blank\" rel=\"nofollow noopener\">minutes a day<\/a> on Facebook<\/li>\n<li>In Q2 2019, <a href=\"https:\/\/www.dialogtech.com\/blog\/facebook-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">mobile advertising revenue<\/a> accounted for 94% of Facebook&#8217;s advertising revenue<\/li>\n<\/ul>\n<div style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/contentstorage-nax1.emarketer.com\/64c5508799a00782f4b5671e20d29931\/263043\" alt=\"Average Time Spent per Day by US Users on Social Media Platforms, 2017-2022 (minutes)\" width=\"470\" height=\"488\" \/><p class=\"wp-caption-text\"><a href=\"https:\/\/www.emarketer.com\/content\/social-media-update-q1-2021\" target=\"_blank\" rel=\"noopener\">eMarketer&#8217;s<\/a> findings on time spent on social media<\/p><\/div>\n<p>Even with just a few of those stats, it&#8217;s not surprising that so many marketers invest their time and effort into creating ads for social media platforms.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With Facebook Ads, you choose the type of people you want to reach and Facebook guarantees that your post will appear in their feed. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">When seeing ads alongside posts from friends and family, people are more likely to consider the ad and give it their attention. However, there is always a \u2018<\/span><b>sponsored<\/b><span style=\"font-weight: 400;\">\u2019 tag that appears in the ad, informing users that it is an ad.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Facebook also lets you see how well your ad is performing. Measuring, analyzing, and reacting will help you to do better in the future. Keep in mind that <\/span><b>your page will change<\/b><span style=\"font-weight: 400;\"> along with your audience, so you can\u2019t let it stagnate.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-node hs-cta-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\"><img decoding=\"async\" id=\"hs-cta-img-a0f2136a-dccc-40f0-b875-6ae0a8ed96b4\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/a0f2136a-dccc-40f0-b875-6ae0a8ed96b4.png\" alt=\"Start analyzing\u00a0your\u00a0Facebook performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'a0f2136a-dccc-40f0-b875-6ae0a8ed96b4', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>If you want to learn more about Facebook marketing and how to create, analyze, and <a href=\"https:\/\/www.sotrender.com\/blog\/2021\/03\/facebook-ad-optimization\/\" target=\"_blank\" rel=\"dofollow noopener\">optimize your Facebook ads<\/a>, we recommend reading more of the content on our blog and Knowledge Base.<\/p>\n<h4><strong>Read more:<\/strong><\/h4>\n<ol>\n<li><a title=\"What targeting options should I use for my Facebook ads?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-targeting-options-i-should-use-for-my-facebook-ads\/\" target=\"_blank\" rel=\"dofollow noopener\">What targeting options should I use for my Facebook ads?<\/a><\/li>\n<li><a title=\"What Facebook metrics should I check?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-facebook-metrics-should-i-check\/\" target=\"_blank\" rel=\"dofollow noopener\">What Facebook metrics should I check?<\/a><\/li>\n<li><a title=\"What does it mean to boost a Facebook post?\" href=\"https:\/\/www.sotrender.com\/resources\/knowledge-base\/what-does-it-mean-to-boost-a-facebook-post\/\" target=\"_blank\" rel=\"dofollow noopener\">What does it mean to boost a Facebook post?<\/a><\/li>\n<\/ol>\n","protected":false},"author":55,"featured_media":1269,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should you start advertising on Facebook? 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