{"id":50971,"date":"2020-05-21T08:21:37","date_gmt":"2020-05-21T08:21:37","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=3943\/"},"modified":"2024-05-07T11:33:41","modified_gmt":"2024-05-07T09:33:41","slug":"affinity-index-how-do-we-calculate-it","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/affinity-index-how-do-we-calculate-it\/","title":{"rendered":"What is the Affinity Index and how do we calculate it?"},"content":{"rendered":"<p>The Affinity Index also called the \u2018<strong>efficiency indicator<\/strong>\u2019, describes the degree to which a target audience matches the entire population of an analyzed platform.<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.sotrender.com\" target=\"_blank\" rel=\"dofollow noopener\">Sotrender<\/a> uses the Affinity Index mainly in reports like our \u201c<a href=\"https:\/\/www.sotrender.com\/blog\/2017\/04\/audience-insights-scan-research-facebook\/\" target=\"_blank\" rel=\"dofollow noopener\">Audience Scan<\/a>\u201d. It demonstrates how much a selected feature\/category matches the target audience and how much it corresponds to all of Facebook.<\/p>\n<h2>How do we measure the Affinity Index?<\/h2>\n<p><em>AI =% of interested target group \/ % of interested people in Facebook\u2019s entire population * 100<\/em><\/p>\n<p>So if the value is greater than 100, it means that the category fits the selected audience better. This provides a qualitative perspective so we can understand the target audience&#8217;s preferences. We recommend taking a look at the <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/08\/what-does-your-target-audience-value-the-most-listonic-case-study\/\" target=\"_blank\" rel=\"dofollow noopener\">Listonic case study<\/a> to fully understand the benefits of using the Affinity Index.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5c8d8935-24ac-4715-87e2-b38e8da12cd7\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5c8d8935-24ac-4715-87e2-b38e8da12cd7\" class=\"hs-cta-node hs-cta-5c8d8935-24ac-4715-87e2-b38e8da12cd7\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7\"><img decoding=\"async\" id=\"hs-cta-img-5c8d8935-24ac-4715-87e2-b38e8da12cd7\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7.png\" alt=\"Analyze your\u00a0social media performance\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '5c8d8935-24ac-4715-87e2-b38e8da12cd7', {}); <\/script><\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"author":131,"featured_media":381,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Affinity Index and how do we calculate it?<\/title>\n<meta name=\"description\" content=\"The Affinity Index to demonstrates how much a selected feature\/category matches the target audience and how much it corresponds to all of Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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