{"id":50962,"date":"2020-05-09T12:57:08","date_gmt":"2020-05-09T12:57:08","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=613\/"},"modified":"2025-05-27T13:30:56","modified_gmt":"2025-05-27T11:30:56","slug":"what-is-activity-index","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/what-is-activity-index\/","title":{"rendered":"What is Activity Index?"},"content":{"rendered":"\n<p>We know that it takes very little effort for a follower to like our post, but sharing or retweeting is an active form of interaction. So we don&#8217;t get the full picture when we see the level of engagement in Instagram Insights, because it treats likes, comments, and shares in a similar way. <\/p>\n\n\n\n<!--more-->\n\n\n\n<p>This is why Sotrender created another index to make it easier for you to understand engagement on your social media profile: the Activity Index!<\/p>\n\n\n\n<p>You might be wondering if it&#8217;s similar to our other metric, the<a title=\"Read about Interactivity Index\" href=\"https:\/\/www.sotrender.com\/blog\/2013\/09\/engagement-how-to-measure-it\/\" target=\"_blank\" rel=\"dofollow noopener\"><strong> Interactivity Index for Facebook<\/strong><\/a>.&nbsp;Long story short, it is, but it&#8217;s specifically for Instagram. Basically, Activity Index is a metric that summarizes activity on your social media profile.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How does the Activity Index measure activity on Instagram?<\/h2>\n\n\n\n<p>Instagram is fairly straight forward. Since Instagram&#8217;s API doesn&#8217;t allow us to track how many times users have shared your posts as a DM, we&#8217;re able to assign weights to two values here:<\/p>\n\n\n\n<ul>\n<li>Likes&nbsp;-&gt; 1<\/li>\n\n\n\n<li>Comments -&gt; 8<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/08\/Zrzut-ekranu-2020-04-10-o-13.27.24.png\" alt=\"activity index instagram\"\/><\/figure><\/div>\n\n\n<p>This is the most basic information about this index in our tool. Would you like to know more about it and how it compares to the Interactivity Index in detail? Take a look at our&nbsp;<a href=\"https:\/\/www.sotrender.com\/blog\/2014\/08\/activity-index\/\" target=\"_blank\" rel=\"dofollow noopener\">blog post here<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7\"><img decoding=\"async\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7.png\" alt=\"Analyze your\u00a0social media performance\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n","protected":false},"author":131,"featured_media":50668,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Activity Index? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Sotrender created another index to make it easier for you to understand engagement on your social media profile: the Activity Index!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/faq\/what-is-activity-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Activity Index? 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