{"id":50961,"date":"2020-05-09T12:55:37","date_gmt":"2020-05-09T12:55:37","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=603\/"},"modified":"2024-05-09T13:24:46","modified_gmt":"2024-05-09T11:24:46","slug":"what-is-the-interactivity-index","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/","title":{"rendered":"What is the Interactivity Index?"},"content":{"rendered":"\n<p>Interactivity Index (or InI, as we call it for short) is a composite activity indicator on a Facebook Page. In short, it is a sum of activities, but the behaviors that we sum are weighted according to how active the user&#8217;s engagement is.<\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\">Interactivity Index in practice<\/h2>\n\n\n\n<p>Here&#8217;s how we summarize the activities on Facebook:<\/p>\n\n\n\n<ul>\n<li>Like = 1<\/li>\n\n\n\n<li>Comment = 4<\/li>\n\n\n\n<li>Text only = 8<\/li>\n\n\n\n<li>Multimedia = 12<\/li>\n\n\n\n<li>Share = 16<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s how it looks in the application when we present it in a graph:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/sot_chart-22-1024x683.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>In short, helps you to see which content was the most engaging (including different weights of different kinds of activities). A more detailed description of InI can be found <a href=\"https:\/\/www.sotrender.com\/blog\/2017\/01\/social-media-engagement\/\" target=\"_blank\" rel=\"dofollow noopener\">on our blog<\/a>.<\/p>\n","protected":false},"author":131,"featured_media":50668,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Interactivity Index? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"Sotrender&#039;s Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Interactivity Index? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"Sotrender&#039;s Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T11:24:46+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/\",\"url\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/\",\"name\":\"What is the Interactivity Index? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-05-09T12:55:37+00:00\",\"dateModified\":\"2024-05-09T11:24:46+00:00\",\"description\":\"Sotrender's Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.\",\"breadcrumb\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faqs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What is the Interactivity Index?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is the Interactivity Index? - Sotrender Blog","description":"Sotrender's Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/","og_locale":"en_US","og_type":"article","og_title":"What is the Interactivity Index? - Sotrender Blog","og_description":"Sotrender's Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.","og_url":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2024-05-09T11:24:46+00:00","twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/","url":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/","name":"What is the Interactivity Index? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage"},"image":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-05-09T12:55:37+00:00","dateModified":"2024-05-09T11:24:46+00:00","description":"Sotrender's Interactivity Index is an indicator of activity on your Facebook Page. It helps you to see which content engaged your fans the most.","breadcrumb":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/what-is-the-interactivity-index\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Faqs","item":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/"},{"@type":"ListItem","position":3,"name":"What is the Interactivity Index?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq\/50961"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/faq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=50961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}