- \n
- Comparing profile growth helps you figure out if they are growing at a faster rate than your profile.<\/li>\n\n\n\n
- Knowing what your and their most engaging content is will help you improve your content strategy.<\/li>\n\n\n\n
- Checking when both of your engagement peaks helps you find better posting times.<\/li>\n<\/ul>\n\n\n\n
These three components are actually really important. You can reach informative conclusions just by checking a few key metrics<\/a> in a social media analytics app.<\/p>\n\n\n\n
Now we’ll go over what you can see when you want to compare Facebook profiles.<\/p>\n\n\n\n
What can I see when I analyze the competition’s profiles?<\/h2>\n\n\n\n
Since this is our most popular platform, let’s start with Facebook.<\/p>\n\n\n\n
Facebook displays a lot of information about likes, interactions, shares, and comments publicly. That makes it possible for us to show you side-by-side comparisons of your own profile and your competitors’. However, since you don’t have access to their Insights profile, you won’t be able to see everything about their reach. Still, you’ll be able to see things like:<\/p>\n\n\n\n
- \n
- Response times<\/li>\n\n\n\n
- The number of followers and follower growth<\/li>\n\n\n\n
- Reactions in a given period of time<\/li>\n\n\n\n
- Interactivity and Relative Interactivity<\/a><\/li>\n\n\n\n
- Brand activities over time<\/li>\n\n\n\n
- Post types<\/li>\n\n\n\n
- User activities<\/li>\n<\/ul>\n\n\n\n
Here’s the first thing you’ll see when you open up your comparison group in the application:<\/p>\n\n\n
\n![\"analyze](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/cosmetic-comparison-1024x494.png\")
Overview of comparisons in Sotrender<\/figcaption><\/figure><\/div>\n\n\n And this is what you can expect to see when you compare their content strategy vs. user engagement:<\/p>\n\n\n
\n![\"\"\/](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/sot_chart-1-1024x683.jpeg\")
<\/figure><\/div>\n\n\n![\"\"](\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/sot_chart-2-1024x683.jpeg\")
<\/figure><\/div>\n\n\nBased on the graphs you see in the app, you’ll have a pretty good overview of your competition’s organic strategy. You’ll know when they post, what they post, what their best posts were, how long it takes them to respond to their followers, and how fast their profile is growing.<\/p>\n\n\n\n
This is generally the quality of graphs and data representation you can expect from Sotrender. <\/p>\n\n\n\n
![\"Analyze](\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/357dac3e-ba0f-4fb3-933e-afe430399147.png\")
<\/a><\/span>