{"id":50817,"date":"2022-07-18T08:28:36","date_gmt":"2022-07-18T08:28:36","guid":{"rendered":"https:\/\/www.sotrender.com\/resources\/?p=10257\/"},"modified":"2024-05-07T11:31:58","modified_gmt":"2024-05-07T09:31:58","slug":"categories-sotrender-ads-benchmarking","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/categories-sotrender-ads-benchmarking\/","title":{"rendered":"Which categories can you find in Sotrender Ads\u2019 Benchmarking?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Benchmarking in Sotrender Ads uses 4 main groups of categories: Businesses, Family &amp; Home, Leisure &amp; Shopping, Public, and over 25 categories within them.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">By choosing one of 25 different categories, you can better adjust the one that matches your business profile and gain a more reliable picture of your business against competitive brands in the industry. What is more, by choosing any preferred category you\u2019ll be able to compare your campaign spend with competitors\u2019 spend in the same or different industry.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10259 aligncenter\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/07\/benchmarking-categories.png\" alt=\"\" width=\"899\" height=\"471\" \/><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">A default category is the one to whom a particular Facebook profile is assigned. If the category doesn\u2019t match the user&#8217;s activity, it can be changed in Facebook settings.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9\" class=\"hs-cta-node hs-cta-5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9.png\" alt=\"Start analyzing competitors' ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '5cfe2a1b-86b9-47c8-a27c-1a78b413b9a9', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Below, you can find a complete list of categories together with exemplary businesses and entities which are qualified to these categories.<\/span><\/p>\n<p>1. Businesses<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercial &amp; Industrial \u2013 car companies, industrial companies, automotive shops, tobacco companies, agricultural companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance &amp; Legal \u2013 insurance companies, banks, financial services, legal firms, insurance brokers, loan companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hotels &amp; Transportation \u2013 travel agencies, hotels, motels, vacation home rental, airports, airport transfers, train stations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local Business \u2013 cash machines, cities, consulates and embassies, parkings, wedding venues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing \u2013 marketing agencies, advertising agencies, PR agencies, telemarketing services, media agencies, social media agencies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Materials &amp; Supplies \u2013 building materials, household supplies, heating services, ventilation and conditioning services.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product, Service &amp; Equipment \u2013 products and services, business entities, trade equipment, office supplies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real Estate \u2013 residences, stockbrokers, real estate developers, real estate agents, houses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technology &amp; Electronics \u2013 computers, software, electronic devices, phones and tablets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website \u2013 app pages, educational websites, entertainment websites, government websites, blogs, e-commerce websites.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">2. Family &amp; Home<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Baby, Toys &amp; Games \u2013 musical instruments, articles for babies and children, games and toys, board games, video games.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decor, Furniture &amp; Kitchen \u2013 furniture, kitchen equipment, interior design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Education \u2013 universities, teachers, dormitories, high schools, schools of art, kindergarten, music lessons, riding schools.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Food &amp; Beverage \u2013 beverages, spirits, vitamins and supplements, breweries, bakeries, food delivery, foodservice distributors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pets \u2013 pet supplies, pet shops, breeders, veterinarians, dog keepers.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">3. Leisure &amp; Shopping<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Arts, Sports &amp; Entertainment \u2013 visual arts, performative arts, sports teams, parks, passages, places of events, dance clubs, night clubs, museums, zoos, escape rooms, beaches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clothes &amp; Accessories \u2013 bags and luggages, clothes, jewellery and clocks, devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health &amp; Beauty Brand \u2013 brands \u2013 cosmetics, health and beauty articles, pharmaceuticals, medical equipment manufacturers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health &amp; Beauty Services \u2013 services \u2013 cosmetics suppliers, pharmacies, drugstores, hairdressers, dentists and dental offices, doctors, beauty salons, SPA salons.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media &amp; News \u2013 media companies, books and magazines, films, serials, TV programs, book and journal distributors, TV program producers, social media companies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Restaurant &amp; Bar \u2013 bars, cafes, food trucks, restaurants, creperies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shopping Mall \u2013 shopping malls.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store \u2013 company stores, drugstores, music stores, food stalls, grocery stores, toy shops, fairs.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">4. Public<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public Figure \u2013 producers, writers, journalists, athletes, bloggers, models.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public Organization \u2013 social organizations, non-governmental organizations, non-profit organizations, places of worship, political parties, government organizations, libraries, churches.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-3ee261f6-9e2f-40ee-a046-a400ab5ef8e3\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-3ee261f6-9e2f-40ee-a046-a400ab5ef8e3\" class=\"hs-cta-node hs-cta-3ee261f6-9e2f-40ee-a046-a400ab5ef8e3\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/3ee261f6-9e2f-40ee-a046-a400ab5ef8e3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-3ee261f6-9e2f-40ee-a046-a400ab5ef8e3\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/3ee261f6-9e2f-40ee-a046-a400ab5ef8e3.png\" alt=\"Compare ad results with competitors\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '3ee261f6-9e2f-40ee-a046-a400ab5ef8e3', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"author":211,"featured_media":50890,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Which categories can you find in Sotrender Ads\u2019 Benchmarking?<\/title>\n<meta name=\"description\" content=\"Benchmarking in Sotrender Ads uses 4 main 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