{"id":50745,"date":"2016-12-09T13:07:31","date_gmt":"2016-12-09T13:07:31","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=641\/"},"modified":"2025-02-21T01:47:38","modified_gmt":"2025-02-21T00:47:38","slug":"who-is-an-engaged-user","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/","title":{"rendered":"Who is an Engaged user?"},"content":{"rendered":"\n<p>When we talk about engaged users, we&#8217;re talking about unique users who are engaging with your brand on social media. The more engagement and hype you generate around your fanbase, the easier it is to build a fanbase.<\/p>\n\n\n\n<p>Engaged users are users who were in any way active on the Page in a given period of time.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Here is a list of actions that are all considered &#8220;<strong>activity<\/strong>&#8221; or included in &#8220;<strong>engagement<\/strong>&#8221; across Twitter, Facebook, and Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Twitter<\/h2>\n\n\n\n<ul>\n<li>A user that mentioned a profile<\/li>\n\n\n\n<li>Re-tweeted a brand&#8217;s tweet<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook<\/h2>\n\n\n\n<ul>\n<li>Liked a post<\/li>\n\n\n\n<li>Posted a comment<\/li>\n\n\n\n<li>Created a post or posting multimedia<\/li>\n\n\n\n<li>Shared Page content<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/sot_chart-9-1024x683.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\">Instagram<\/h2>\n\n\n\n<ul>\n<li>Liked a post<\/li>\n\n\n\n<li>Posted a comment<\/li>\n\n\n\n<li>Saved content<\/li>\n\n\n\n<li>Replied<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2016\/12\/sot_chart-8-1024x683.png\" alt=\"\"\/><\/figure><\/div>\n\n\n<p>Are you interested in finding out how your followers are interacting with your brand? Explore your social media performance in the app below.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7\"><img decoding=\"async\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/5c8d8935-24ac-4715-87e2-b38e8da12cd7.png\" alt=\"Analyze your\u00a0social media performance\"\/><\/a><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n","protected":false},"author":67,"featured_media":50668,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who is an Engaged user? - Sotrender Blog<\/title>\n<meta name=\"description\" content=\"What do we mean when we talk about engaged users on social media in our analytics? Here&#039;s how we categorize engaged users in Sotrender.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who is an Engaged user? - Sotrender Blog\" \/>\n<meta property=\"og:description\" content=\"What do we mean when we talk about engaged users on social media in our analytics? Here&#039;s how we categorize engaged users in Sotrender.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T00:47:38+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/\",\"name\":\"Who is an Engaged user? - Sotrender Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2016-12-09T13:07:31+00:00\",\"dateModified\":\"2025-02-21T00:47:38+00:00\",\"description\":\"What do we mean when we talk about engaged users on social media in our analytics? Here's how we categorize engaged users in Sotrender.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faqs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Who is an Engaged user?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Who is an Engaged user? - Sotrender Blog","description":"What do we mean when we talk about engaged users on social media in our analytics? Here's how we categorize engaged users in Sotrender.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/","og_locale":"en_US","og_type":"article","og_title":"Who is an Engaged user? - Sotrender Blog","og_description":"What do we mean when we talk about engaged users on social media in our analytics? Here's how we categorize engaged users in Sotrender.","og_url":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2025-02-21T00:47:38+00:00","twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/","url":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/","name":"Who is an Engaged user? - Sotrender Blog","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage"},"thumbnailUrl":"","datePublished":"2016-12-09T13:07:31+00:00","dateModified":"2025-02-21T00:47:38+00:00","description":"What do we mean when we talk about engaged users on social media in our analytics? Here's how we categorize engaged users in Sotrender.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/faq\/who-is-an-engaged-user\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Faqs","item":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/"},{"@type":"ListItem","position":3,"name":"Who is an Engaged user?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq\/50745"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/faq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/67"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=50745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}