{"id":50744,"date":"2020-05-09T12:59:54","date_gmt":"2020-05-09T12:59:54","guid":{"rendered":"http:\/\/resources.sotrender.com\/?p=623\/"},"modified":"2024-05-07T11:34:34","modified_gmt":"2024-05-07T09:34:34","slug":"sotrender-count-interactivity-index-relative-interactivity","status":"publish","type":"faq","link":"https:\/\/www.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/","title":{"rendered":"How does Sotrender count Interactivity Index, Relative Interactivity Index, Activity Index, and engagement?"},"content":{"rendered":"<p><strong>Interactivity Index<\/strong>\u00a0is our metric that measures engagement from a brand new perspective. InI (as we call Interactivity Index for short) differentiates different kinds of activities by assigning them weights according to their importance to the Page.<!--more--><\/p>\n<p>People are much more\u00a0likely\u00a0to only \u201clike\u201d posts than to engage in discussions with the brand or share content. This is why we decided to create a metric to reflect the level of engagement. Note that InI is a sum, but the activities that we add are given a different value.<\/p>\n<p>In order to summarize all the activities that occur on Facebook we adopted the following weights:<\/p>\n<ul>\n<li>Like \u2192\u00a01<\/li>\n<li>Comment \u2192\u00a04<\/li>\n<li>Text only \u2192\u00a08<\/li>\n<li>Multimedia \u2192\u00a012<\/li>\n<li>Share \u2192\u00a016<\/li>\n<\/ul>\n<p><strong>Relative Activity Index<\/strong>\u00a0is an indicator that makes it possible to reasonably compare profiles that greatly differ in size. It includes only fan activities and Page size. It is calculated by using this formula:<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0000ff;\">Relative Interactivity Index = fans\u2019 InI\/fan number*1000<\/span><\/p>\n<p><strong>Engaged users<\/strong>\u00a0&#8211; users who, in a given period of time, were in any way active on the Page. This includes liking, commenting, adding a post or multimedia item, or sharing Page content, it\u2019s all counted as activity. For Twitter, engaged users are the ones that mentioned a profile or re-tweeted its tweet.<\/p>\n","protected":false},"author":131,"featured_media":50668,"template":"","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How do you count Interactivity Index and other indexes in Sotrender?<\/title>\n<meta name=\"description\" content=\"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How do you count Interactivity Index and other indexes in Sotrender?\" \/>\n<meta property=\"og:description\" content=\"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T09:34:34+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/\",\"url\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/\",\"name\":\"How do you count Interactivity Index and other indexes in Sotrender?\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage\"},\"thumbnailUrl\":\"\",\"datePublished\":\"2020-05-09T12:59:54+00:00\",\"dateModified\":\"2024-05-07T09:34:34+00:00\",\"description\":\"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faqs\",\"item\":\"https:\/\/wwwprod.sotrender.com\/blog\/faq\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How does Sotrender count Interactivity Index, Relative Interactivity Index, Activity Index, and engagement?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How do you count Interactivity Index and other indexes in Sotrender?","description":"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/","og_locale":"en_US","og_type":"article","og_title":"How do you count Interactivity Index and other indexes in Sotrender?","og_description":"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.","og_url":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_modified_time":"2024-05-07T09:34:34+00:00","twitter_card":"summary_large_image","twitter_site":"@Sotrender","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/","url":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/","name":"How do you count Interactivity Index and other indexes in Sotrender?","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage"},"image":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage"},"thumbnailUrl":"","datePublished":"2020-05-09T12:59:54+00:00","dateModified":"2024-05-07T09:34:34+00:00","description":"Users are more\u00a0likely\u00a0to \u201clike\u201d posts than to engage in discussions with the brand. This is why we created a metric to reflect the level of engagement.","breadcrumb":{"@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/sotrender-count-interactivity-index-relative-interactivity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Faqs","item":"https:\/\/wwwprod.sotrender.com\/blog\/faq\/"},{"@type":"ListItem","position":3,"name":"How does Sotrender count Interactivity Index, Relative Interactivity Index, Activity Index, and engagement?"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq\/50744"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/types\/faq"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/users\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/wp-json\/wp\/v2\/media?parent=50744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}