The UK General Election is coming and it’s coming quick. Parties are doing their best to gain support for their electorate and as many floating voters as possible. Their campaigns take place in many different arenas, and social media is one of them. However, it’s not a very friendly space for politics and politicians. Social media is […]

Social media has become a super powerful marketing tool for brands. Still we have to remember that first of all, it’s also a source of entertainment for users. That’s why it’s crucial to diversify published content and relate to current events, if possible in a light and funny way. Yesterday’s April Fool’s was a perfect occasion […]

While developing new features for easy social media analytics in Sotrender, we don’t focus only on Facebook. We are working also on two other popular social media platforms: Twitter and YouTube. Today we’re introducing new set of analytic features. It means more possibilities to boost the Twitter performance both as an individual user or a brand.