We often get questions about the indicators or definitions that we use in Sotrender on a daily basis – internally and externally in blog posts and in clients’ reports. We know that although some things may be obvious to us since we’re used to them, it’s not the same for everyone. This is why we’ve […]

Running Instagram contests is a great idea! Instagram is a huge social media platform, with 700 million monthly active users. So just being active on it already significantly increases your reach and social media presence. But running contest can take it to the next level by increasing your engagement, generating leads, and making your audience […]

Have you ever wondered what lessons you can learn from analyzing eSports brands on Social Media? We’re here to tell you what you can take away from observing posting patterns, user engagement and marketing strategies these brands use on Facebook. We took some of the biggest eSports organizations’ profiles:  14 Teams, 14 Casters & Analysts, […]