Social media measurement is an essential part of any social media campaign. At least it should be. You measure your social media activity by looking at specific metrics. Certain sets of metrics will help indicate how you’re performing on social media.. Without them, you won’t accurately see if your activities are helping or where you […]

How many “types” of marketing have you ever come across? And how many of them do you really understand? It is essential to be able to differentiate between types of marketing and use those that are actually beneficial for your brand (and those you really understand the meaning of).

The Academy Awards Ceremony is coming up soon! While you’re guessing the winners and losers, your brand can be also be awarded… by making the most of real time marketing.