Modern marketers are blessed. With the rise of social media and the performance marketing capabilities that come with it, brands are better equipped than ever before to gain insight into how well their promotional efforts are working and why. These days, even the smallest companies have access to a wealth of data, and one can […]
Writing for social media is a brutal challenge that can eat up time and resources if you don’t keep it under control, but it’s also important enough to make it worth that effort. The sheer reach, visibility and flexibility of social media make it undeniably consequential for brands: companies lacking social activity are likely to […]
It’s no secret that local businesses should be active on social media in 2020. That said, the impact of social media on local SEO often gets swept under the rug. That’s because the connection between social media and search rankings hasn’t always been crystal clear.