Photos on Twitter impact the number of RTs and Favs

You no longer have to click on a link to see a picture or video on Twitter. On 29th October Twitter became more visual. Since then your stream and timelines of profiles are filled with photos from pic.Twitter.com and videos from Vine. In order to check whether the fact of including a link, a video or a […]

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Royal baby – what can you learn from the biggest brands’ reaction?

Since 22nd, July, almost all the media in the world has been obsessed with one topic. The royal baby. The biggest brands also joined the buzz about the newborn third in line to the throne, as it usually happens in the case of all big events. Sotrender checked whether they took advantage of this opportunity […]

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How the biggest UK brands use Facebook hashtags to boost their performance?

Hashtags were introduced to Facebook in the middle of June 2013. This feature offers brands new possibilities for your marketing communication. It constitutes a new way for people and business to discover and engage in conversation. According to the official Facebook blog, at least. 

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