What we learned about social media in 2014

What was 2014 in social media like? The World Cup in Brasil showed potential of real-time marketing, Luiz Suarez’s biting virally took over Twitter in June. Twitter went visual all the way, but the use of hashtags in tweets still seems to be crucial. We covered all those topics and many more on our blog, […]

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How are we going to measure social media communication in 2015?

Companies and brands are carrying out more and more intense and professional activities in social media. It means that the way they look upon their results is also undergoing changes. Type of measurement that is precise and consistent with company’s objectives shows to what extent the company realizes its goals and how it copes with competitors. It […]

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Fanpage & Twitter Trends Indonesia October 2014

Last month Sotrender together with Joy Intermedia premiered the first edition of Fanpage & Twitter Trends Indonesia – comprehensive social media reports for Indonesian social media industry. Later on, it was even covered on Tech in Asia. Encouraged by the success of the reports, we are coming back with another monthly edition, in which we […]

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