Companies and brands are carrying out more and more intense and professional activities in social media. It means that the way they look upon their results is also undergoing changes. Type of measurement that is precise and consistent with company’s objectives shows to what extent the company realizes its goals and how it copes with competitors. It […]
Years ago Sotrender introduced the index called Interactivity Index for Facebook which is a collective, weighted rate of all the activities performed within a Facebook page.
A few days ago we introduced a new set of actionable tips for Facebook and brand new tips for YouTube. Despite their success, we know that there is no time to rest on our laurels. Today we’re presenting data-driven recommendations for Twitter. Like the others, they are computed on the basis of the actual results of […]