{"id":6223,"date":"2013-04-18T11:06:30","date_gmt":"2013-04-18T10:06:30","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=6223"},"modified":"2015-12-01T22:19:36","modified_gmt":"2015-12-01T21:19:36","slug":"kryzysy-w-mediach-spolecznosciowych-raport","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2013\/04\/kryzysy-w-mediach-spolecznosciowych-raport\/","title":{"rendered":"Kryzysy w mediach spo\u0142eczno\u015bciowych – Raport"},"content":{"rendered":"
\u00a0 Sotrender prezentuje raport \u201eKryzys w czasach Facebooka\u201c, podsumowuj\u0105cy analizy 19 r\u00f3\u017cnych kryzys\u00f3w w polskich mediach spo\u0142eczno\u015bciowych, kt\u00f3re wydarzy\u0142y si\u0119 od pocz\u0105tku 2012 roku. Premiera opracowania jest zwi\u0105zana z Kongresem Profesjonalist\u00f3w Public Relations 2013<\/a>.<\/strong><\/div>\n
<\/div>\n
\n

\"Kryzys<\/a><\/p>\n

\u00a0 Raport \u201eKryzys w czasach Facebooka\u201c to pierwsze opracowanie w zwi\u0119z\u0142y spos\u00f3b przedstawiaj\u0105ce najwa\u017cniejsze\u00a0 wnioski z\u00a0kryzys\u00f3w i sytuacji problematycznych w social media, kt\u00f3re wydarzy\u0142y si\u0119 w Polsce od pocz\u0105tku 2012 r.. Zale\u017ca\u0142o nam, aby osoby odpowiadaj\u0105ce za zarz\u0105dzanie reputacj\u0105 marki dosta\u0142y rekomendacje, kt\u00f3re b\u0119d\u0105 przek\u0142adalne na praktyczne dzia\u0142ania.<\/p>\n

\u00a0 Opieraj\u0105c si\u0119 na ilo\u015bciowych i jako\u015bciowych danych zebranych z\u00a0medi\u00f3w spo\u0142eczno\u015bciowych, przede wszystkim z\u00a0Facebooka, kt\u00f3ry by\u0142 g\u0142\u00f3wn\u0105 aren\u0105 kryzys\u00f3w, przebadali\u015bmy 19 sytuacji, kt\u00f3re dosta\u0142y \u0142at\u0119 \u201ekryzys w social media\u201c. W raporcie piszemy o kryzysach wa\u017cnych, mniej wa\u017cnych i nies\u0142usznie nazywanych kryzysami, w tym m.in. dotycz\u0105cych NC+, ACTA, Uwa\u017cam Rze czy Play. Opisujemy, jak wobec popularyzacji social media zmienia si\u0119 uk\u0142ad si\u0142 w relacji klient-firma. Zwracamy uwag\u0119 na dobre i z\u0142e praktyki, a tak\u017ce na znaczenie sposobu zachowania administrator\u00f3w stron w profilaktyce i radzeniu sobie z\u00a0zaistnia\u0142ym kryzysem.<\/p>\n

\u00a0 Publikacja zosta\u0142a obj\u0119ta patronatem Polskiego Stowarzyszenia Public Relations<\/a>. Opracowanie zosta\u0142o r\u00f3wnie\u017c wzbogacone o komentarze ekspert\u00f3w z\u00a0bran\u017cy public relations. W raporcie wypowiedzieli si\u0119 Piotr Czarnowski<\/a>, Rafa\u0142 Czechowski<\/a>, Tomasz Nadolny<\/a>, Justyna Szafraniec<\/a> , Monika Czaplicka<\/a> i Andrzej Pomara\u0144ski<\/a>.<\/p>\n

Zapraszamy do zapoznania si\u0119 z\u00a0efektami pracy Sotrender Research Team.<\/p>\n

<\/h3>\n

 <\/p>\n

>>>Raport jest dost\u0119pny TU<<<<\/strong><\/a><\/h3>\n

 <\/p>\n

Je\u015bli jeste\u015b zainteresowany poznaniem mo\u017cliwo\u015bci Sotrender Research Team zapraszamy do kontaktu.<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00a0 Sotrender prezentuje raport \u201eKryzys w czasach Facebooka\u201c, podsumowuj\u0105cy analizy 19 r\u00f3\u017cnych kryzys\u00f3w w polskich mediach spo\u0142eczno\u015bciowych, kt\u00f3re wydarzy\u0142y si\u0119 od pocz\u0105tku 2012 roku. Premiera opracowania jest zwi\u0105zana z Kongresem Profesjonalist\u00f3w Public Relations 2013.<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1793,1797],"tags":[17,25,419,421],"yoast_head":"\nKryzysy w social media - raport<\/title>\n<meta name=\"description\" content=\"Raport "Kryzys w czasach Facebooka" omawia tzw. kryzysy w social media. 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