{"id":59027,"date":"2026-10-12T09:12:53","date_gmt":"2026-10-12T07:12:53","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=59027"},"modified":"2026-10-12T09:12:55","modified_gmt":"2026-10-12T07:12:55","slug":"lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/","title":{"rendered":"Lidl i Biedronka w walce o Q4 \u2013\u00a0raport Trends wrzesie\u0144 2026"},"content":{"rendered":"\n<p>We wrze\u015bniowych raportach Trends przygl\u0105damy si\u0119 przede wszystkim dw\u00f3m dyskontom \u2013 Lidlowi i Biedronce, kt\u00f3re od lat walcz\u0105 o uwag\u0119 klient\u00f3w. Teraz, tu\u017c przed Q4, nast\u0105pi\u0142a istotna zmiana w rozk\u0142adzie si\u0142, o czym piszemy poni\u017cej.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Przygl\u0105damy si\u0119 r\u00f3wnie\u017c ciekawym wsp\u00f3\u0142pracom marek z influencerami, kt\u00f3re wykraczaj\u0105 daleko poza standardowy product placement i s\u0105 zdecydowanie warte uwagi.\u00a0<\/p>\n\n\n\n<p>Zapraszamy na szczeg\u00f3\u0142y!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Biedronka przyspiesza reklamowo<\/h2>\n\n\n\n<p><strong>We wrze\u015bniu Biedronka po raz pierwszy wyprzedzi\u0142a Lidla pod wzgl\u0119dem zasi\u0119gu reklamowego w Mecie.<\/strong><\/p>\n\n\n\n<p>Jeszcze <a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202605\/ads#reach_score\" target=\"_blank\" rel=\"noreferrer noopener\">w maju zasi\u0119g reklam Biedronki<\/a> by\u0142 a\u017c o 73% mniejszy ni\u017c Lidla.<\/p>\n\n\n\n<p>Od czerwca Biedronka systematycznie ros\u0142a i <a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202609\/ads#reach_score\" target=\"_blank\" rel=\"noreferrer noopener\">we wrze\u015bniu wyprzedzi\u0142a swojego g\u0142\u00f3wnego konkurenta<\/a> \u2013 Lidla, kt\u00f3ry mia\u0142 zasi\u0119g o 13% mniejszy ni\u017c Biedronka.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1166\" height=\"520\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/top-reklamodawcy-reach-score-09.2026.png\" alt=\"Reklamodawcy z najwy\u017cszym wska\u017anikiem Reach Score w Mecie | wrzesie\u0144 2026\" class=\"wp-image-59042\" style=\"width:765px;height:auto\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/top-reklamodawcy-reach-score-09.2026.png 1166w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/top-reklamodawcy-reach-score-09.2026-475x212.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/top-reklamodawcy-reach-score-09.2026-768x343.png 768w\" sizes=\"(max-width: 1166px) 100vw, 1166px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202609\/ads#reach_score\" target=\"_blank\" rel=\"noreferrer noopener\">Reklamodawcy z najwy\u017cszym wska\u017anikiem Reach Score w Mecie | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>Po raz pierwszy reklama Biedronki znalaz\u0142a si\u0119 r\u00f3wnie\u017c <a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202609\/ads#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">w\u015br\u00f3d najbardziej zasi\u0119gowych kreacji miesi\u0105ca<\/a>, osi\u0105gaj\u0105c ponad 6 milion\u00f3w zasi\u0119gu. Znalaz\u0142a si\u0119 tam r\u00f3wnie\u017c reklama Lidla, z zasi\u0119giem bliskim 8 milionom.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"743\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/biedronka-reklama-meta-09.2026.png\" alt=\"Reklamy o najwi\u0119kszym zasiegu w ekosystemie Meta we wrze\u015bniu 2026\" class=\"wp-image-59040\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/biedronka-reklama-meta-09.2026.png 1800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/biedronka-reklama-meta-09.2026-475x196.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/biedronka-reklama-meta-09.2026-768x317.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/biedronka-reklama-meta-09.2026-1536x634.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202609\/ads#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Reklamy o najwi\u0119kszym zasiegu w ekosystemie Meta | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>Wida\u0107 wi\u0119c, \u017ce reklamowo Biedronka przyspieszy\u0142a. Organicznie obu marek na pr\u00f3\u017cno szuka\u0107 jednak w\u015br\u00f3d lider\u00f3w zaanga\u017cowania na Facebooku i Instagramie.&nbsp;<\/p>\n\n\n\n<p>Na Instagramie, w kategorii Markety i sklepy sieciowe Lidl spad\u0142 o 11 miejsc (na pozycj\u0119 15) w rankingu <a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/marki\/marki_markety#engagement\" target=\"_blank\" rel=\"noreferrer noopener\">zaanga\u017cowania<\/a>, a Biedronka nie znalaz\u0142a si\u0119 nawet w TOP20.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2366\" height=\"786\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026.png\" alt=\"Profile z najwi\u0119kszym zaanga\u017cowaniem na Instagramie w kategorii Markety i sklepy sieciowe | wrzesie\u0144 2026\" class=\"wp-image-59052\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026.png 2366w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026-475x158.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026-768x255.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026-1536x510.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/markety-zaangazowanie-ig-09.2026-2048x680.png 2048w\" sizes=\"(max-width: 2366px) 100vw, 2366px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/marki\/marki_markety#engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Profile z najwi\u0119kszym zaanga\u017cowaniem na Instagramie w kategorii Markety i sklepy sieciowe | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>Z kolei na Facebooku, cho\u0107 obie marki nale\u017c\u0105 do <a href=\"http:\/\/sotrender.com\/trends\/facebook\/poland\/202609\/handel\/markety_sklepy#fans\" target=\"_blank\" rel=\"noreferrer noopener\">TOP3 profili z najwi\u0119ksz\u0105 spo\u0142eczno\u015bci\u0105<\/a>, pod wzgl\u0119dem liczby aktywno\u015bci liderem jest Kaufland, kt\u00f3ry zdecydowanie inwestuje w ten kana\u0142 komunikacji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2364\" height=\"610\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026-.png\" alt=\"Profile z najwi\u0119ksz\u0105 liczb\u0105 aktywno\u015bci na Facebooku w kategorii Markety i sklepy sieciowe | wrzesie\u0144 2026\" class=\"wp-image-59054\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026-.png 2364w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026--475x123.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026--768x198.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026--1536x396.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/facebook-markety-09.2026--2048x528.png 2048w\" sizes=\"(max-width: 2364px) 100vw, 2364px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/facebook\/poland\/202609\/handel\/markety_sklepy#engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Profile z najwi\u0119ksz\u0105 liczb\u0105 aktywno\u015bci na Facebooku w kategorii Markety i sklepy sieciowe | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>Na TikToku Biedronka r\u00f3wnie\u017c nie przebija si\u0119 do czo\u0142\u00f3wki ranking\u00f3w, a na profilu Lidla mocno spad\u0142a we wrze\u015bniu liczba wy\u015bwietle\u0144.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/wyswietlenia-tiktok-09.2026.png\" alt=\"Profile marek i medi\u00f3w na polskim TikToku z najwi\u0119ksz\u0105 liczb\u0105 wy\u015bwietle\u0144 we wrze\u015bniu 2026\" class=\"wp-image-59028\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/wyswietlenia-tiktok-09.2026.png 2048w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/wyswietlenia-tiktok-09.2026-475x356.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/wyswietlenia-tiktok-09.2026-768x576.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/wyswietlenia-tiktok-09.2026-1536x1152.png 1536w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><figcaption class=\"wp-element-caption\">Profile marek i medi\u00f3w na polskim TikToku z najwi\u0119ksz\u0105 liczb\u0105 wy\u015bwietle\u0144 | wrzesie\u0144 2026<\/figcaption><\/figure>\n\n\n\n<p><strong>A jak Twoja marka wypada na tle konkurencji przed Q4? Sprawdzisz to w Sotrenderze.<\/strong><\/p>\n\n\n<style>\n    .cta-image-container {\n        background-image: url('https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/07\/PL.png');\n        background-size: contain;\n        background-position: left 300px top 100px;\n        background-repeat: no-repeat;\n}\n\n<\/style>    \n<div id=\"wp-block-cta-buttons-three-points-and-image\" class=\"wp-block-cta-buttons-three-points-and-image\">\n\n    <div class=\"content\">\n        <div class=\"header\">Jak wypadasz na tle konkurencji?<\/div>\n\n        <ul class=\"list\">\n            <li>Poznaj swoj\u0105 pozycj\u0119 na rynku <\/li>\n            <li>Wygeneruj raport dla zarz\u0105du<\/li>\n            <li>Bezp\u0142atnie w ci\u0105gu 7 dni<\/li>\n        <\/ul>\n                    <a class=\"btn\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/pl?utm_source=blog-cta\">\n                <div class=\"btn_content\">\n                    Dowiedz si\u0119 ju\u017c dzi\u015b                <\/div>\n            <\/a>\n        \n    <\/div>\n\n    <img decoding=\"async\" class=\"image\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/07\/PL.png\"\/>\n    \n\n   \n   \n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Wsp\u00f3\u0142prace, kt\u00f3rym warto si\u0119 przyjrze\u0107&nbsp;<\/h2>\n\n\n\n<p><strong>Jak wygl\u0105da skuteczna, i przede wszystkim anga\u017cuj\u0105ca, reklama w social media w 2026 roku?<\/strong><\/p>\n\n\n\n<p>Oto 3 przyk\u0142ady, kt\u00f3re pokazuj\u0105, jak robi\u0107 dzi\u015b reklam\u0119, kt\u00f3r\u0105 ludzie chc\u0105 ogl\u0105da\u0107.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Po pierwsze: Agnes Ratajczak i hdrey<\/h3>\n\n\n\n<p>To reklama, kt\u00f3ra de facto nie wygl\u0105da jak reklama. Jest w pe\u0142ni sp\u00f3jna z tre\u015bciami, kt\u00f3re Agnes publikuje na co dzie\u0144 \u2013 i reakcje jej obserwuj\u0105cych pokazuj\u0105, \u017ce oddanie influencerce pe\u0142nej swobody by\u0142o bardzo dobrym ruchem ze strony marki.<\/p>\n\n\n\n<p>Post reklamowy zosta\u0142 przes\u0142any dalej ponad 18 tysi\u0119cy razy, zebra\u0142 ponad 100 tysi\u0119cy polubie\u0144 i by\u0142 jednym z najbardziej anga\u017cuj\u0105cych post\u00f3w na Instagramie we wrze\u015bniu w kategorii <a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/osoby\/osoby_rozrywka#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Rozrywka<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"768\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/agnes-hdrey.png\" alt=\"agnes ratajczak hdrey wsp\u00f3\u0142praca\" class=\"wp-image-59030\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/agnes-hdrey.png 1800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/agnes-hdrey-475x203.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/agnes-hdrey-768x328.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/agnes-hdrey-1536x655.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/osoby\/osoby_rozrywka#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Najbardziej anga\u017cuj\u0105ce posty os\u00f3b na Instagramie w kategorii Rozrywka | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p><strong>Tu reklama nie jest dodatkiem do tre\u015bci, lecz sama w sobie ciekaw\u0105 tre\u015bci\u0105. <\/strong>Cz\u0119\u015b\u0107 odbiorc\u00f3w nie zauwa\u017cy\u0142a nawet, \u017ce jest to post reklamowy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Po drugie: Mateusz Strycharczyk i OnlyBio<\/h3>\n\n\n\n<p>M\u0142odziutki Mateusz publikuje swoje cukiernicze cuda na Instagramie dopiero od roku, a dla OnlyBio w ramach reklamy stworzy\u0142 jadaln\u0105 wersj\u0119 produkt\u00f3w marki.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"910\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-x-only-bio.png\" alt=\"mateusz strycharczyk only bio wsp\u00f3\u0142praca\" class=\"wp-image-59032\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-x-only-bio.png 1800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-x-only-bio-475x240.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-x-only-bio-768x388.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-x-only-bio-1536x777.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/osoby\/osoby_jedzenie#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Najbardziej anga\u017cuj\u0105ce posty os\u00f3b na Instagramie w kategorii Jedzenie | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>Efekt? Reklama zosta\u0142a <strong>najbardziej anga\u017cuj\u0105cym postem miesi\u0105ca w kategorii Jedzenie<\/strong>, a profil Mateusza trzecim najbardziej anga\u017cuj\u0105cym profilem \u2013 tu\u017c za Ksi\u0105\u017culem i Magd\u0105 Gessler.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2370\" height=\"334\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram.png\" alt=\"Profile os\u00f3b z najwi\u0119kszym zaanga\u017cowaniem na Instagramie w kategorii Jedzenie we wrze\u015bniu 2026\" class=\"wp-image-59036\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram.png 2370w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram-475x67.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram-768x108.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram-1536x216.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/mateusz-strycharczyk-zaangazowanie-instagram-2048x289.png 2048w\" sizes=\"(max-width: 2370px) 100vw, 2370px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/osoby\/osoby_jedzenie#engagement\" target=\"_blank\" rel=\"noreferrer noopener\">Profile os\u00f3b z najwi\u0119kszym zaanga\u017cowaniem na Instagramie w kategorii Jedzenie | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">I po trzecie: RMF MAXX i Julia Wieniawa<\/h3>\n\n\n\n<p>Nietypowe wywiady z influencerk\u0105 zdominowa\u0142y kategori\u0119 Radio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"930\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-julia-wieniawa.png\" alt=\"julia wieniawa wywiad rmf maxx\" class=\"wp-image-59034\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-julia-wieniawa.png 1800w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-julia-wieniawa-475x245.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-julia-wieniawa-768x397.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-julia-wieniawa-1536x794.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/media\/media_radio#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Najbardziej anga\u017cuj\u0105ce posty na Instagramie w kategorii Radio | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<p>RMF MAXX zosta\u0142 numerem 1 zar\u00f3wno pod wzgl\u0119dem zaanga\u017cowania, jak i liczby wy\u015bwietle\u0144 rolek.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2348\" height=\"332\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026.png\" alt=\"Profile z najwi\u0119kszym zaanga\u017cowaniem na Instagramie w kategorii Radio we wrze\u015bniu 2026\" class=\"wp-image-59038\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026.png 2348w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026-475x67.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026-768x109.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026-1536x217.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/rmf-maxx-zaangazowanie-instagram-09.2026-2048x290.png 2048w\" sizes=\"(max-width: 2348px) 100vw, 2348px\" \/><figcaption class=\"wp-element-caption\"><a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/media\/media_radio#views\" target=\"_blank\" rel=\"noreferrer noopener\">Profile z najwi\u0119ksz\u0105 liczb\u0105 wy\u015bwietle\u0144 rolek na Instagramie w kategorii Radio | wrzesie\u0144 2026<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Trendy w social media we wrze\u015bniu 2026<\/h2>\n\n\n\n<p>To wszystko, co przygotowali\u015bmy dla Was w tym miesi\u0105cu. Zapraszamy do sprawdzenia pe\u0142nej wersji wrze\u015bniowego raportu <a href=\"http:\/\/sotrender.com\/trends\/instagram\/poland\/202609\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Trends<\/a>, <a href=\"http:\/\/sotrender.com\/trends\/facebook\/poland\/202609\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Trends<\/a> oraz <a href=\"http:\/\/sotrender.com\/trends\/ads\/poland\/202609\" target=\"_blank\" rel=\"noreferrer noopener\">Ad Trends<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We wrze\u015bniowych raportach Trends przygl\u0105damy si\u0119 przede wszystkim dw\u00f3m dyskontom \u2013 Lidlowi i Biedronce, kt\u00f3re od lat walcz\u0105 o uwag\u0119 klient\u00f3w. Teraz, tu\u017c przed Q4, nast\u0105pi\u0142a istotna zmiana w rozk\u0142adzie si\u0142, o czym piszemy poni\u017cej.<\/p>\n","protected":false},"author":89,"featured_media":59046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1797,1803],"tags":[2073,2307,2429,2643,3903,3904,4085],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lidl i Biedronka w walce o Q4 \u2013 raport Trends wrzesie\u0144 2026<\/title>\n<meta name=\"description\" content=\"Lidl i Biedronka niezmiennie walcz\u0105 o uwag\u0119 klient\u00f3w w social media. 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Teraz jednak, tu\u017c przed Q4, nast\u0105pi\u0142a istotna zmiana w rozk\u0142adzie si\u0142.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-12T07:12:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-12T07:12:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/lidl-zdjecie.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/\",\"name\":\"Lidl i Biedronka w walce o Q4 \u2013 raport Trends wrzesie\u0144 2026\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2026\/10\/lidl-i-biedronka-w-walce-o-q4-raport-trends-wrzesien-2026\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2026\/10\/lidl-zdjecie.jpg\",\"datePublished\":\"2026-10-12T07:12:53+00:00\",\"dateModified\":\"2026-10-12T07:12:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/b1dfa582fdabb15ba224e6354cd81545\"},\"description\":\"Lidl i Biedronka niezmiennie walcz\u0105 o uwag\u0119 klient\u00f3w w social media. 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