{"id":56830,"date":"2025-10-30T10:38:24","date_gmt":"2025-10-30T09:38:24","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=56830"},"modified":"2025-11-05T09:35:13","modified_gmt":"2025-11-05T08:35:13","slug":"zmiany-w-api-facebooka-i-nowe-dane-w-sotrenderze-product-update","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/10\/zmiany-w-api-facebooka-i-nowe-dane-w-sotrenderze-product-update\/","title":{"rendered":"Zmiany w API Facebooka i nowe dane w Sotrenderze [Product Update]"},"content":{"rendered":"\n<p>15 listopada b.r. nast\u0119puje szereg zmian w API Facebooka, kt\u00f3re bezpo\u015brednio wp\u0142ywaj\u0105 na dost\u0119pno\u015b\u0107 niekt\u00f3rych wska\u017anik\u00f3w w Sotrenderze, jak i innych podobnych narz\u0119dziach do analizy social media.<\/p>\n\n\n\n<p>Poni\u017cej prezentujemy zmiany, kt\u00f3re zajd\u0105 w naszej aplikacji 13 listopada 2025 r.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Szczeg\u00f3\u0142owe informacje o zmianach w API Facebooka dost\u0119pne s\u0105 <a href=\"https:\/\/developers.facebook.com\/docs\/platforminsights\/page\/deprecated-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">na oficjalnej stronie<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Wycofanie wska\u017anika Fani<\/strong><\/h2>\n\n\n\n<p>Od 13 listopada 2025 roku niedost\u0119pna b\u0119dzie metryka, jak\u0105 s\u0105 Fani.<\/p>\n\n\n\n<p>Dost\u0119pny do analizy pozostanie wska\u017anik Obserwuj\u0105cy.<\/p>\n\n\n\n<p>Wynika to ze stopniowego prze\u0142\u0105czania Stron na Facebooku na NPE (<a href=\"https:\/\/www.sotrender.com\/blog\/2022\/05\/new-pages-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Page Experience<\/a>), w przypadku kt\u00f3rych dost\u0119pna jest wy\u0142\u0105cznie liczba obserwuj\u0105cych. Ju\u017c w ostatnich miesi\u0105cach dla wi\u0119kszo\u015bci stron API Facebooka zwraca\u0142o liczb\u0119 obserwuj\u0105cych w odpowiedzi na zapytanie o liczb\u0119 fan\u00f3w.<\/p>\n\n\n\n<p>W zwi\u0105zku z usuni\u0119ciem Fan\u00f3w, <a href=\"https:\/\/www.sotrender.com\/pl\/\" target=\"_blank\" rel=\"noreferrer noopener\">w Sotrenderze<\/a> zmieni\u0105 si\u0119 wska\u017aniki zale\u017cne od tej metryki. Od teraz Engagement Rate dla Facebooka oraz <a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2020\/02\/interactivity-index-czyli-nasz-wskaznik-aktywnosci\/\" target=\"_blank\" rel=\"noreferrer noopener\">Relative Interacitivty Index<\/a> dla Facebooka b\u0119d\u0105 liczone w stosunku do liczby obserwuj\u0105cych (a nie jak wcze\u015bniej fan\u00f3w).<\/p>\n\n\n\n<p>Dodatkowo:<\/p>\n\n\n\n<ul>\n<li>Fani w poszczeg\u00f3lnych krajach b\u0119d\u0105 teraz Obserwuj\u0105cymi w poszczeg\u00f3lnych krajach.\n<ul>\n<li>Zniknie z tej sekcji informacja o Najlepszych j\u0119zykach (przestaje by\u0107 dost\u0119pna w API).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Dla niekt\u00f3rych metryk mo\u017ce skr\u00f3ci\u0107 si\u0119 okres dost\u0119pno\u015bci danych historycznych \u2013 b\u0119d\u0105 dost\u0119pne od momentu, kiedy zacz\u0119li\u015bmy pobiera\u0107 wybrane dane.\n<ul>\n<li>Dla obserwuj\u0105cych i metryk zale\u017cnych dla wi\u0119kszo\u015bci profili mamy dane na ok. 2 lata wstecz, albo od momentu dodania profilu.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>W zwi\u0105zku z wycofaniem Fan\u00f3w, r\u00f3wnie\u017c w raportach <a href=\"https:\/\/sotrender.com\/trends\/facebook\/poland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Trends<\/a> od listopada prezentowa\u0107 b\u0119dziemy liczb\u0119 obserwuj\u0105cych.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Zmiany w metrykach wy\u015bwietle\u0144<\/strong><\/h2>\n\n\n\n<p>Zmianie ulega r\u00f3wnie\u017c spos\u00f3b i \u017ar\u00f3d\u0142o raportowania wy\u015bwietle\u0144 na poziomie profilu i na poziomie posta.<\/p>\n\n\n\n<ol>\n<li>Metryki wy\u015bwietle\u0144 zw\u0142aszcza na poziomie profilu powinny teraz by\u0107 bardziej zgodne z danymi pokazywanymi w analityce dost\u0119pnej w Business Managerze.<\/li>\n\n\n\n<li>Zniknie metryka wy\u015bwietle\u0144 wirusowych.<\/li>\n\n\n\n<li>Pojawi si\u0119 podzia\u0142 na wy\u015bwietlenia p\u0142atne i organiczne.<\/li>\n<\/ol>\n\n\n\n<p>[Wkr\u00f3tce] Pojawi si\u0119 r\u00f3wnie\u017c nowy podzia\u0142 wy\u015bwietle\u0144 na wy\u015bwietlenia pochodz\u0105ce od obserwuj\u0105cych i od nieobserwuj\u0105cych. Dzi\u0119ki temu b\u0119dzie mo\u017cna \u0142atwiej oceni\u0107, czy dany post przyci\u0105gn\u0105\u0142 nowych odbiorc\u00f3w, czy dotar\u0142 g\u0142\u00f3wnie do os\u00f3b obserwuj\u0105cych profil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nowe dane o wy\u015bwietleniach rolek<\/strong><\/h2>\n\n\n\n<p>Dodatkow\u0105 zmian\u0105, kt\u00f3r\u0105 wprowadzamy od listopada niezale\u017cnie od zmian w API, jest udost\u0119pnienie danych o liczbie wy\u015bwietle\u0144 rolek dla profili publicznych.<\/p>\n\n\n\n<p>Oznacza to bardziej kompletne dane zar\u00f3wno dla profili w\u0142asnych, jak i konkurencji.<\/p>\n\n\n\n<ul>\n<li>Dost\u0119pne b\u0119d\u0105 pe\u0142niejsze dane o wy\u015bwietleniach rolek dla profili insightowych (w\u0142asnych) \u2013 zdarza\u0142o si\u0119, \u017ce w Sotrenderze niewidoczne by\u0142y niekt\u00f3re rolki opublikowane na profilu.<\/li>\n\n\n\n<li>Mog\u0105 wstecznie zmieni\u0107 si\u0119 metryki zwi\u0105zane z postami \u2013 poniewa\u017c wraz z rozpocz\u0119ciem pobierania nowych danych, pobranie zostanych wi\u0119cej post\u00f3w (rolek), co wp\u0142ynie na cz\u0119\u015b\u0107 wska\u017anik\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p>Rolki pojawi\u0105 si\u0119 na li\u015bcie post\u00f3w danego profilu.<\/p>\n\n\n\n<p><a href=\"https:\/\/app.sotrender.com\/pl\/auth\/login\" target=\"_blank\" rel=\"noreferrer noopener\">Przejd\u017a do Sotrendera &gt;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>15 listopada b.r. nast\u0119puje szereg zmian w API Facebooka, kt\u00f3re bezpo\u015brednio wp\u0142ywaj\u0105 na dost\u0119pno\u015b\u0107 niekt\u00f3rych wska\u017anik\u00f3w w Sotrenderze, jak i innych podobnych narz\u0119dziach do analizy social media. Poni\u017cej prezentujemy zmiany, kt\u00f3re zajd\u0105 w naszej aplikacji 13 listopada 2025 r.<\/p>\n","protected":false},"author":89,"featured_media":56833,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55,1797],"tags":[353,1631,1633,2567,2737],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zmiany w API Facebooka i nowe dane w Sotrenderze<\/title>\n<meta name=\"description\" content=\"15 listopada b.r. nast\u0119puje szereg zmian w API Facebooka, kt\u00f3re bezpo\u015brednio wp\u0142ywaj\u0105 na dost\u0119pno\u015b\u0107 niekt\u00f3rych wska\u017anik\u00f3w w Sotrenderze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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