{"id":55621,"date":"2025-06-18T10:42:01","date_gmt":"2025-06-18T08:42:01","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=55621"},"modified":"2025-06-23T10:20:43","modified_gmt":"2025-06-23T08:20:43","slug":"ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/","title":{"rendered":"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami"},"content":{"rendered":"\n

Po dw\u00f3ch miesi\u0105cach intensywnej kampanii reklamowej Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.<\/p>\n\n\n\n\n\n\n\n

Zapraszamy na majowy raport Ad Trends<\/a>, czyli podsumowanie dzia\u0142a\u0144 reklamowych marek w ekosystemie Meta w minionym miesi\u0105cu.<\/p>\n\n\n\n

\n

<\/p>\nCzy wiesz ju\u017c, \u017ce w Sotrenderze jest dost\u0119pna analityka TikToka? Dowiedz si\u0119 wi\u0119cej o naszej najnowszej funkcji<\/a>.<\/cite><\/blockquote>\n\n\n\n

Temu Poland traci pozycj\u0119 lidera<\/h2>\n\n\n\n

Po dw\u00f3ch miesi\u0105cach intensywnych dzia\u0142a\u0144 reklamowych Temu Poland zdecydowa\u0142o si\u0119 zmniejszy\u0107 liczb\u0119 swoich reklam o 49% w maju, co pozwoli\u0142o innym markom zaj\u0105\u0107 miejsca na podium w\u015br\u00f3d najszybciej rosn\u0105cych profili. Na czo\u0142o wysun\u0119\u0142y si\u0119 Magiczne Ogrody, SHEIN i NAOKO.<\/p>\n\n\n\n

SHEIN, po zwi\u0119kszeniu liczby reklam o 54% (\u0142\u0105cznie 1360 kreacji), zaj\u0105\u0142 3. miejsce w\u015br\u00f3d najwi\u0119kszych reklamodawc\u00f3w, zbli\u017caj\u0105c si\u0119 do profilu Archicom, kt\u00f3ry w maju ograniczy\u0142 liczb\u0119 reklam o 44%.<\/p>\n\n\n\n

\"Reklamodawcy
Reklamodawcy z najwi\u0119ksz\u0105 liczb\u0105 reklam<\/a> w ekosystemie Meta w maju 2025 r.<\/figcaption><\/figure>\n\n\n\n

Temu zanotowa\u0142o tak\u017ce du\u017co ni\u017csze zasi\u0119gi reklamowe w Mecie \u2013 spad\u0142y one o 31% w por\u00f3wnaniu do kwietnia. Platforma straci\u0142a tym samym pozycj\u0119 lidera w rankingu Reach Score i zosta\u0142a zast\u0105piona przez SkyShowtime.<\/p>\n\n\n\n

\"Reklamodawcy
Reklamodawcy z najwi\u0119kszymi zasi\u0119gami reklamowymi<\/a> w Mecie w maju 2025 r.<\/figcaption><\/figure>\n\n\n\n

Maj\u00f3wkowe zakupy<\/h2>\n\n\n\n

Dwie reklamy o najwi\u0119kszym zasi\u0119gu<\/a> w maju nale\u017ca\u0142y do Lidl Polska. <\/p>\n\n\n\n

Najlepsza z nich zach\u0119ca\u0142a do zrobienia zakup\u00f3w z rabatem podczas weekendu majowego i dotar\u0142a do ponad 13 milion\u00f3w Polak\u00f3w. Na podium znalaz\u0142y si\u0119 tak\u017ce reklama gazetki sklep\u00f3w wprowadzaj\u0105cej tydzie\u0144 japo\u0144ski oraz kreacja Ford Polska zach\u0119caj\u0105ca do zakupu jednego z modeli.<\/p>\n\n\n\n

\"Reklamy
Reklamy o najwi\u0119kszym zasi\u0119gu w ekosystemie Meta<\/a> w maju 2025 r.<\/figcaption><\/figure>\n\n\n\n

Reklama w Meta w Polsce w maju 2025 roku<\/h2>\n\n\n\n

Jak wida\u0107, w ostatnich tygodniach w rankingach reklamowych wyst\u0105pi\u0142y do\u015b\u0107 nieoczekiwane zmiany. Wi\u0119cej o nich dowiesz si\u0119 z pe\u0142nego wydania raportu Ad Trends maj 2025<\/a>.<\/p>\n\n\n\n

By mie\u0107 pe\u0142ny obraz dzia\u0142a\u0144 marek w social media sprawd\u017a r\u00f3wnie\u017c nasz majowy raport Instagram Trends<\/a> oraz Facebook Trends<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Po dw\u00f3ch miesi\u0105cach intensywnej kampanii reklamowej Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.<\/p>\n","protected":false},"author":311,"featured_media":55683,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1777,1783,1791,1797],"tags":[3153,3994,4003],"yoast_head":"\nAd Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami<\/title>\n<meta name=\"description\" content=\"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami\" \/>\n<meta property=\"og:description\" content=\"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T08:42:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-23T08:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bogna Raszowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bogna Raszowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/\",\"name\":\"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg\",\"datePublished\":\"2025-06-18T08:42:01+00:00\",\"dateModified\":\"2025-06-23T08:20:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c\"},\"description\":\"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c\",\"name\":\"Bogna Raszowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g\",\"caption\":\"Bogna Raszowska\"},\"description\":\"Digital marketer with a passion for copywriting, content and social media. Off the clock, I'm an avid traveler, RPG gamer, music lover, and South Korean culture enthusiast.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bognaraszowska\"],\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/author\/bogna_raszowska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami","description":"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/","og_locale":"pl_PL","og_type":"article","og_title":"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami","og_description":"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.","og_url":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2025-06-18T08:42:01+00:00","article_modified_time":"2025-06-23T08:20:43+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg","type":"image\/jpeg"}],"author":"Bogna Raszowska","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Bogna Raszowska","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/","url":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/","name":"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg","datePublished":"2025-06-18T08:42:01+00:00","dateModified":"2025-06-23T08:20:43+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c"},"description":"Po dw\u00f3ch miesi\u0105cach Temu Poland postanowi\u0142o zwolni\u0107 tempo, co otworzy\u0142o drog\u0119 do rankingowych czo\u0142\u00f3wek dla innych marek.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2025\/06\/pexels-ron-lach-9627169.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2025\/06\/ad-trends-maj-2025-skyshowtime-z-najwiekszymi-zasiegami\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Ad Trends maj 2025 \u2013 SkyShowtime z najwi\u0119kszymi zasi\u0119gami"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c","name":"Bogna Raszowska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g","caption":"Bogna Raszowska"},"description":"Digital marketer with a passion for copywriting, content and social media. Off the clock, I'm an avid traveler, RPG gamer, music lover, and South Korean culture enthusiast.","sameAs":["https:\/\/www.linkedin.com\/in\/bognaraszowska"],"url":"https:\/\/www.sotrender.com\/blog\/pl\/author\/bogna_raszowska\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/55621"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=55621"}],"version-history":[{"count":4,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/55621\/revisions"}],"predecessor-version":[{"id":55700,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/55621\/revisions\/55700"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/media\/55683"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=55621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=55621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=55621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}