{"id":52750,"date":"2024-08-08T14:12:43","date_gmt":"2024-08-08T12:12:43","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=52750"},"modified":"2024-09-02T10:25:26","modified_gmt":"2024-09-02T08:25:26","slug":"facebook-trends-lipiec-2024-procenty-rosna","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/","title":{"rendered":"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105"},"content":{"rendered":"\n

Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.<\/p>\n\n\n\n\n\n\n\n

KFC zdominowa\u0142o przestrze\u0144 reklamow\u0105, a marki alkoholowe osi\u0105gn\u0119\u0142y spore wzrosty w rankingach zaanga\u017cowania. Pojawi\u0142y si\u0119 tak\u017ce emocjonalne wpisy, kt\u00f3re jak zwykle zyska\u0142y ogromn\u0105 sympati\u0119 u\u017cytkownik\u00f3w.<\/p>\n\n\n\n

Co dok\u0142adnie dzia\u0142o si\u0119 na platformie w tym miesi\u0105cu? <\/p>\n\n\n\n

Zapraszamy na raport Facebook Trends lipiec 2024<\/a>!<\/p>\n\n\n\n

Zach\u0119camy te\u017c do przejrzenia naszej analizy reklam w Meta w Polsce w pierwszym p\u00f3\u0142roczu 2024<\/a>.<\/p>\n\n\n\n

Apetyczne reklamy<\/h2>\n\n\n\n

W zestawieniu reklamodawc\u00f3w z najwi\u0119kszymi zasi\u0119gami<\/a> tym razem wyr\u00f3\u017cni\u0142o si\u0119 KFC. Marka zanotowa\u0142a w lipcu najwi\u0119kszy wzrost, osi\u0105gaj\u0105c 48% przyrost Reach Score. Profil wdar\u0142 si\u0119 do top 20, awansuj\u0105c o 15 pozycji na 16. miejsce.\u00a0<\/p>\n\n\n\n

\"reklamodawcy
Reklamodawcy z najwi\u0119kszymi zasi\u0119gami p\u0142atnymi w Meta<\/a> | lipiec 2024<\/figcaption><\/figure>\n\n\n\n

Co wi\u0119cej, a\u017c 4 reklamy KFC znalaz\u0142y si\u0119 w zestawieniu reklam o najwi\u0119kszym zasi\u0119gu<\/a> na Facebooku w lipcu.<\/p>\n\n\n\n

\"KFC
Reklamy o najwi\u0119kszym zasi\u0119gu w Meta<\/a> | lipiec 2024<\/figcaption><\/figure>\n\n\n\n

Alkohole na fali<\/h2>\n\n\n\n

Sporo dzia\u0142o si\u0119 w kategorii FMCG<\/a>, gdzie najwi\u0119cej szumu zrobi\u0142y marki alkoholowe. Profil Soplica awansowa\u0142 na najwy\u017cszy stopie\u0144 podium w rankingu zaanga\u017cowania, notuj\u0105c skok o 40 pozycji i przyrost o 224%.<\/p>\n\n\n\n

Czo\u0142ow\u0105 dziesi\u0105tk\u0119 zamkn\u0105\u0142 Somersby, awansuj\u0105c o 53 pozycje z przyrostem o 212%.<\/p>\n\n\n\n

Najwi\u0119kszym sukcesem w tej kategorii mo\u017ce pochwali\u0107 si\u0119 jednak Browar Fortuna \u2013 skok na 4. lokat\u0119 a\u017c o 70 miejsc, ze wzrostem zaanga\u017cowania o 373%. Profil ten znalaz\u0142 si\u0119 tak\u017ce na 2. stopniu podium w rankingu aktywno\u015bci u\u017cytkownik\u00f3w, awansuj\u0105c o 35 pozycji. <\/p>\n\n\n\n

\"FMCG
Profile na Facebooku o najwi\u0119kszym zaanga\u017cowaniu w kategorii FMCG<\/a> | lipiec 2024<\/figcaption><\/figure>\n\n\n\n

Wpis Browaru Fortuna proponuj\u0105cy jeden z produkt\u00f3w jako opcj\u0119 na orze\u017awienie w upalne dni uplasowa\u0142 si\u0119 dodatkowo w zestawieniu najlepszych post\u00f3w miesi\u0105ca<\/a> w tej kategorii.<\/p>\n\n\n\n

\"FMCG
Najlepsze posty na Facebooku w kategorii FMCG<\/a> | lipiec 2024 r.<\/figcaption><\/figure>\n\n\n\n

Ostatnie po\u017cegnanie<\/h2>\n\n\n\n

Maciej Stuhr opublikowa\u0142 na swoim profilu wzruszaj\u0105ce zdj\u0119cie rodzinne upami\u0119tniaj\u0105ce zmar\u0142ego w lipcu ojca \u2013 Jerzego Stuhra. <\/p>\n\n\n\n

Post spotka\u0142 si\u0119 z ogromnym odzewem, co zapewni\u0142o profilowi awans o 19 pozycji na 3. miejsce pod wzgl\u0119dem aktywno\u015bci u\u017cytkownik\u00f3w w kategorii Kultura i sztuka<\/a>, a tak\u017ce wzrost o 17 miejsc i osi\u0105gni\u0119cie 14. pozycji z przyrostem 61% w rankingu zaanga\u017cowania.<\/p>\n\n\n\n

W kategorii Osoby<\/a> Maciej Stuhr zanotowa\u0142 awans o 41 pozycji, osi\u0105gaj\u0105c 11. miejsce w rankingu aktywno\u015bci u\u017cytkownik\u00f3w. <\/p>\n\n\n\n

\"Kultura
Profile o najwi\u0119kszej liczbie aktywno\u015bci u\u017cytkownik\u00f3w w kategorii Kultura i sztuka<\/a> | lipiec 2024<\/figcaption><\/figure>\n\n\n\n

Post zdoby\u0142 r\u00f3wnie\u017c czo\u0142owe miejsca w zestawieniu najlepszych: pierwsze w kategorii Kultura i sztuka<\/a>, 3. miejsce w kategorii Osoby<\/a>. Wpis pojawi\u0142 si\u0119 tak\u017ce w rankingu wszystkich najlepszych post\u00f3w w kategorii Polskoj\u0119zyczne<\/a>.<\/p>\n\n\n\n

\"Kultura
Najlepsze posty na Facebooku w kategorii Kultura i sztuka<\/a> | lipiec 2024 r.<\/figcaption><\/figure>\n\n\n\n

Facebook Trends lipiec 2024<\/strong><\/h2>\n\n\n\n

To wszystko, co przygotowali\u015bmy dla Was w tym miesi\u0105cu. <\/p>\n\n\n\n

Zapraszamy do przejrzenia pe\u0142nego wydania raportu Facebook Trends<\/a>, a tak\u017ce jego instagramowego odpowiednika<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.<\/p>\n","protected":false},"author":311,"featured_media":52766,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1797],"tags":[3915,3916,3917,3918,1965,2307,3903],"yoast_head":"\nFacebook Trends lipiec 2024 \u2013 procenty rosn\u0105<\/title>\n<meta name=\"description\" content=\"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105\" \/>\n<meta property=\"og:description\" content=\"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-08T12:12:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-02T08:25:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"1514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bogna Raszowska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bogna Raszowska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/\",\"name\":\"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg\",\"datePublished\":\"2024-08-08T12:12:43+00:00\",\"dateModified\":\"2024-09-02T08:25:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c\"},\"description\":\"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg\",\"width\":1706,\"height\":1514},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c\",\"name\":\"Bogna Raszowska\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g\",\"caption\":\"Bogna Raszowska\"},\"description\":\"Digital marketer with a passion for copywriting, content and social media. Off the clock, I'm an avid traveler, RPG gamer, music lover, and South Korean culture enthusiast.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/bognaraszowska\"],\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/author\/bogna_raszowska\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105","description":"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/","og_locale":"pl_PL","og_type":"article","og_title":"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105","og_description":"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.","og_url":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2024-08-08T12:12:43+00:00","article_modified_time":"2024-09-02T08:25:26+00:00","og_image":[{"width":1706,"height":1514,"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg","type":"image\/jpeg"}],"author":"Bogna Raszowska","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Bogna Raszowska","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/","url":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/","name":"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg","datePublished":"2024-08-08T12:12:43+00:00","dateModified":"2024-09-02T08:25:26+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c"},"description":"Lipiec na Facebooku pokaza\u0142, \u017ce tematy zwi\u0105zane z jedzeniem i napojami alkoholowymi ciesz\u0105 si\u0119 teraz spor\u0105 popularno\u015bci\u0105.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/08\/pexels-ron-lach-9974646-scaled-e1723110683691.jpg","width":1706,"height":1514},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/08\/facebook-trends-lipiec-2024-procenty-rosna\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Facebook Trends lipiec 2024 \u2013 procenty rosn\u0105"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/2c3d8f31a13ec8be6145f5865f25d16c","name":"Bogna Raszowska","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9efb91eb7796ed666d24a5b58b6a6cd?s=96&d=mm&r=g","caption":"Bogna Raszowska"},"description":"Digital marketer with a passion for copywriting, content and social media. Off the clock, I'm an avid traveler, RPG gamer, music lover, and South Korean culture enthusiast.","sameAs":["https:\/\/www.linkedin.com\/in\/bognaraszowska"],"url":"https:\/\/www.sotrender.com\/blog\/pl\/author\/bogna_raszowska\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/52750"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/users\/311"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=52750"}],"version-history":[{"count":12,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/52750\/revisions"}],"predecessor-version":[{"id":52780,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/52750\/revisions\/52780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/media\/52766"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=52750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=52750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=52750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}