{"id":52082,"date":"2024-05-15T10:02:29","date_gmt":"2024-05-15T08:02:29","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=52082"},"modified":"2024-05-15T10:02:30","modified_gmt":"2024-05-15T08:02:30","slug":"facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania\/","title":{"rendered":"Facebook Trends kwiecie\u0144 2024 &#8211; emocje podstaw\u0105 zaanga\u017cowania"},"content":{"rendered":"\n<p>Im bardziej kontrowersyjny i budz\u0105cy emocje temat, tym lepiej niesie si\u0119 w social mediach, szczeg\u00f3lnie na Facebooku.<\/p>\n\n\n\n<p>W kwietniu to w\u0142a\u015bnie emocje nap\u0119dza\u0142y zaanga\u017cowanie i ukszta\u0142towa\u0142y zestawienie najlepszych post\u00f3w miesi\u0105ca.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Szczeg\u00f3\u0142y odkrywamy w <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\" target=\"_blank\" rel=\"noreferrer noopener\">kwietniowym raporcie Facebook Trends<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0141ukasz Litewka z apelem o pomoc<\/h2>\n\n\n\n<p>Po raz kolejny najlepszy post miesi\u0105ca nale\u017ca\u0142 do \u0141ukasza Litewki. Post z histori\u0105 chorej na bia\u0142aczk\u0119 dziewczynki, kt\u00f3ry opublikowa\u0142 polityk, zdoby\u0142 a\u017c 35 tys. udost\u0119pnie\u0144 i 20 tys. reakcji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/pl_wszystkie#best_posts\"><img loading=\"lazy\" decoding=\"async\" width=\"1924\" height=\"944\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-kwiecien-2024-najlepsze-posty-miesiaca.png\" alt=\"\u0142ukasz litewka pomoc facebook zaanga\u017cowanie\" class=\"wp-image-52085\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-kwiecien-2024-najlepsze-posty-miesiaca.png 1924w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-kwiecien-2024-najlepsze-posty-miesiaca-475x233.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-kwiecien-2024-najlepsze-posty-miesiaca-768x377.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-kwiecien-2024-najlepsze-posty-miesiaca-1536x754.png 1536w\" sizes=\"(max-width: 1924px) 100vw, 1924px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/pl_wszystkie#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Najbardziej anga\u017cuj\u0105ce posty na polskim Facebooku<\/a> w kwietniu 2024 r.<\/figcaption><\/figure>\n\n\n\n<p>W kategorii Polityka, <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/polityka#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">trzy z pi\u0119ciu najlepszych post\u00f3w miesi\u0105ca<\/a> opublikowa\u0142 \u0141ukasz Litewka &#8211; wszystkie by\u0142y apelami o pomoc.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f1bd19fa-e2f8-4c69-8f9c-692081555c86\"><span class=\"hs-cta-node hs-cta-f1bd19fa-e2f8-4c69-8f9c-692081555c86\" id=\"hs-cta-f1bd19fa-e2f8-4c69-8f9c-692081555c86\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/f1bd19fa-e2f8-4c69-8f9c-692081555c86\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f1bd19fa-e2f8-4c69-8f9c-692081555c86\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/f1bd19fa-e2f8-4c69-8f9c-692081555c86.png\" alt=\"Zacznij analizowa\u0107 swoje dzia\u0142ania na Facebooku\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'f1bd19fa-e2f8-4c69-8f9c-692081555c86', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sprzeczki o rodzinne dziedzictwo<\/h2>\n\n\n\n<p>Na emocjach oparta zosta\u0142a r\u00f3wnie\u017c najnowsza kampania reklamowa marki Beko, kt\u00f3rej akcja toczy si\u0119 wok\u00f3\u0142 rodzinnej sprzeczki zwi\u0105zanej z dziedziczeniem\u2026 lod\u00f3wki.<\/p>\n\n\n\n<p>G\u0142\u00f3wny spot reklamowy, kt\u00f3ry nie zosta\u0142 opublikowany na stronie facebookowej marki, wygenerowa\u0142 jednak spory wzrost zaanga\u017cowania na profilu. Dzi\u0119ki kampanii profil Beko awansowa\u0142 w naszych Trendsach o 35 pozycji <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/technologie_sprzet\/rtv_agd#storytellers\" target=\"_blank\" rel=\"noreferrer noopener\">w zestawieniu Zaanga\u017cowanie w kategorii RTV\/AGD<\/a>, z przyrostem o ponad 9000%.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1958\" height=\"846\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-zaangazowanie-facebook.png\" alt=\"beko kampania reklamowa zaanga\u017cowanie facebook \" class=\"wp-image-52087\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-zaangazowanie-facebook.png 1958w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-zaangazowanie-facebook-475x205.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-zaangazowanie-facebook-768x332.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-zaangazowanie-facebook-1536x664.png 1536w\" sizes=\"(max-width: 1958px) 100vw, 1958px\" \/><figcaption class=\"wp-element-caption\">Profile na Facebooku w kategorii <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/technologie_sprzet\/rtv_agd#storytellers\" target=\"_blank\" rel=\"noreferrer noopener\">RTV\/AGD<\/a> o najwi\u0119kszym zaanga\u017cowaniu | kwiecie\u0144 2024 r.<\/figcaption><\/figure>\n\n\n\n<p>A my wiemy, \u017ce w kwietniu by\u0142a to reklama o najwi\u0119kszym \u0142\u0105cznym zasi\u0119gu w ca\u0142ym ekosystemie Meta w Polsce. I ju\u017c nied\u0142ugo b\u0119dziemy si\u0119 z Wami dzielili takimi insightami regularnie. \ud83d\ude09\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1206\" height=\"832\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-reklama-.png\" alt=\"beko kampania reklamowa dziedzictwo \" class=\"wp-image-52089\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-reklama-.png 1206w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-reklama--475x328.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/beko-reklama--768x530.png 768w\" sizes=\"(max-width: 1206px) 100vw, 1206px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Mi\u0142o\u015b\u0107 w chmurach<\/h2>\n\n\n\n<p>Content \u015blubno-mi\u0142osny doskonale si\u0119 klika w social mediach &#8211; i jak wida\u0107 nie tylko na profilach influencer\u00f3w czy portali plotkarskich.<\/p>\n\n\n\n<p>W kwietniu na profilu LOTu opublikowano zdj\u0119cie z wyj\u0105tkowego wydarzenia, jakim by\u0142y o\u015bwiadczyny na pok\u0142adzie samolotu. Post, w kt\u00f3rym kapitan o\u015bwiadcza si\u0119 stewardessie zgromadzi\u0142 ponad 20 tys. reakcji.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1912\" height=\"922\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-04.2024-podroze-zaangazowanie-LOT.png\" alt=\"LOT zar\u0119czyny na pok\u0142adzie samolotu post na facebooku\" class=\"wp-image-52092\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-04.2024-podroze-zaangazowanie-LOT.png 1912w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-04.2024-podroze-zaangazowanie-LOT-475x229.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-04.2024-podroze-zaangazowanie-LOT-768x370.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/facebook-04.2024-podroze-zaangazowanie-LOT-1536x741.png 1536w\" sizes=\"(max-width: 1912px) 100vw, 1912px\" \/><figcaption class=\"wp-element-caption\">Najlepsze posty na Facebooku w kategorii <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/podroze#best_posts\" target=\"_blank\" rel=\"noreferrer noopener\">Podr\u00f3\u017ce<\/a> | kwiecie\u0144 2024 r.<\/figcaption><\/figure>\n\n\n\n<p>Zaanga\u017cowanie pod postem sprawi\u0142o, \u017ce profil LOTu awansowa\u0142 o pi\u0119\u0107 pozycji pod wzgl\u0119dem \u0142\u0105cznej liczby aktywno\u015bci <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\/podroze#engagement\" target=\"_blank\" rel=\"noreferrer noopener\">w kategorii Podr\u00f3\u017ce<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Koszty reklamowe z lekkimi spadkami<\/h2>\n\n\n\n<p>W kwietniu zar\u00f3wno w przypadku \u015bredniego CPC, jak i \u015bredniego CPMu odnotowali\u015bmy lekkie spadki.<\/p>\n\n\n\n<ul>\n<li>\u015aredni CPM zmala\u0142 z 90 groszy do 82 groszy.<\/li>\n\n\n\n<li>\u015aredni CPC zmala\u0142 z 2,97 z\u0142 do 2,8 z\u0142.<\/li>\n<\/ul>\n\n\n\n<p>Warto zauwa\u017cy\u0107, \u017ce od pocz\u0105tku roku \u015bredni CPM nie przekroczy\u0142 3 z\u0142.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2730\" height=\"1365\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024.png\" alt=\"\u015bredni CPM Meta kwiecie\u0144 2024\" class=\"wp-image-52083\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024.png 2730w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024-475x238.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024-768x384.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024-1536x768.png 1536w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/CPM_4-2024-2048x1024.png 2048w\" sizes=\"(max-width: 2730px) 100vw, 2730px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Facebook Trends kwiecie\u0144 2024<\/h2>\n\n\n\n<p>To wszystko, co przygotowali\u015bmy dla Was w tym miesi\u0105cu. <\/p>\n\n\n\n<p>Zapraszamy do sprawdzenia <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202404\" target=\"_blank\" rel=\"noreferrer noopener\">pe\u0142nego wydania raportu Facebook Trends<\/a>, a tak\u017ce <a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/instagram-trends-kwiecien-2024-youtuberzy-podbijaja-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">kwietniowego raportu Instagram Trends<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im bardziej kontrowersyjny i budz\u0105cy emocje temat, tym lepiej niesie si\u0119 w social mediach, szczeg\u00f3lnie na Facebooku. W kwietniu to w\u0142a\u015bnie emocje nap\u0119dza\u0142y zaanga\u017cowanie i ukszta\u0142towa\u0142y zestawienie najlepszych post\u00f3w miesi\u0105ca.<\/p>\n","protected":false},"author":89,"featured_media":52095,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1797],"tags":[2307,3235],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Trends kwiecie\u0144 2024 - emocje podstaw\u0105 zaanga\u017cowania<\/title>\n<meta name=\"description\" content=\"W kwietniu to w\u0142a\u015bnie emocje nap\u0119dza\u0142y zaanga\u017cowanie na Facebooku i ukszta\u0142towa\u0142y zestawienie najlepszych post\u00f3w miesi\u0105ca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Trends kwiecie\u0144 2024 - emocje podstaw\u0105 zaanga\u017cowania\" \/>\n<meta property=\"og:description\" content=\"W kwietniu to w\u0142a\u015bnie emocje nap\u0119dza\u0142y zaanga\u017cowanie na Facebooku i ukszta\u0142towa\u0142y zestawienie najlepszych post\u00f3w miesi\u0105ca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-15T08:02:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T08:02:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2024\/05\/zareczyny.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Klaudia \u017by\u0142ka\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Klaudia \u017by\u0142ka\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2024\/05\/facebook-trends-kwiecien-2024-emocje-podstawa-zaangazowania\/\",\"name\":\"Facebook Trends kwiecie\u0144 2024 - 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