{"id":44165,"date":"2022-01-13T11:40:21","date_gmt":"2022-01-13T10:40:21","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44165\/"},"modified":"2022-01-13T14:11:39","modified_gmt":"2022-01-13T13:11:39","slug":"facebook-trends-grudzien-2021-swiateczne-virale","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/facebook-trends-grudzien-2021-swiateczne-virale\/","title":{"rendered":"Facebook Trends grudzie\u0144 2021 \u2013 \u015bwi\u0105teczne virale"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">Ju\u017c od pocz\u0105tku grudnia czu\u0107 by\u0142o \u015bwi\u0105teczny nastr\u00f3j. Radio zap\u0119tla\u0142o znane na pami\u0119\u0107 <\/span><span style=\"font-weight: 400;\">\u201e<\/span><span style=\"font-weight: 400;\">All I want for Christmas is you\u201d, lokale i sklepy zape\u0142ni\u0142y si\u0119 \u015bwi\u0105tecznymi dekoracjami, a na p\u00f3\u0142kach pojawi\u0142y si\u0119 s\u0142odkie pierniki.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Z nut\u0105 sentymentu wracamy do grudnia ubieg\u0142ego roku, by przedstawi\u0107 Wam miesi\u0119czny <\/span><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202112\"><span style=\"font-weight: 400;\"><b>raport Facebook Trends<\/b><\/span><\/a><span style=\"font-weight: 400;\">\u00a0pe\u0142en \u015bwi\u0105tecznego contentu i wzbogacony o dane reklamowe z ca\u0142ego 2021 roku.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u015arednie stawki CPC i CPM <\/span><span style=\"font-weight: 400;\">z ubieg\u0142ego roku<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Jak wiecie, od zesz\u0142ego miesi\u0105ca nasze raporty Facebook Trends <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2021\/12\/facebook-trends-listopad-2021-od-teraz-z-danymi-reklamowymi\/\"><span style=\"font-weight: 400;\">dost\u0119pne s\u0105 wraz z danymi reklamowymi<\/span><\/a><span style=\"font-weight: 400;\">. Co miesi\u0105c mo\u017cecie zobaczy\u0107, jak zmienia\u0142a si\u0119 \u015brednia miesi\u0119czna warto\u015b\u0107 wska\u017anika CPC i CPM oraz mediana \u015bredniego CPC i CPM dla jednej aktywnej reklamy w skali roku.<\/span><\/p>\n<p><b>W ubieg\u0142ym roku, najwy\u017csz\u0105 warto\u015b\u0107 \u015bredni CPC osi\u0105gn\u0105\u0142 w\u0142a\u015bnie w grudniu. <\/b><span style=\"font-weight: 400;\">Wida\u0107 te\u017c, \u017ce najwy\u017csze \u015brednie warto\u015bci wska\u017anik CPC przyj\u0105\u0142 w ostatnim kwarta<\/span><span style=\"font-weight: 400;\">le <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> b<\/span><span style=\"font-weight: 400;\">y\u0142 to okres najwi\u0119kszej aktywno\u015bci reklamodawc\u00f3w.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44167\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image3-1.png\" alt=\"\" width=\"650\" height=\"379\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Je\u015bli chodzi o <\/span><b>wska\u017anik CPM, w 2021 roku najwi\u0119ksz\u0105 warto\u015b\u0107 osi\u0105gn\u0105\u0142 w maju<\/b><span style=\"font-weight: 400;\">, a najni\u017csz\u0105 w sierpniu. W grudniu \u015brednia miesi\u0119czna warto\u015b\u0107 wska\u017anika CPM wynios\u0142a 7,53 z\u0142.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Znajomo\u015b\u0107 \u015brednich stawek wska\u017anik\u00f3w CPC i CPM z minionego roku mo\u017ce u\u0142atwi\u0107 <\/span><b>planowanie bud\u017cet\u00f3w na kampanie reklamowe w bie\u017c\u0105cym roku<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44169\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image4.png\" alt=\"\" width=\"650\" height=\"379\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">O tym, co najwa\u017cniejsze<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Grudzie\u0144, przepe\u0142niony radosnym oczekiwaniem na \u015bwi\u0119ta, by\u0142 te\u017c dla wielu z nas bardzo refleksyjnym miesi\u0105cem. Przed\u015bwi\u0105teczny klimat wyczuwalny by\u0142 r\u00f3wnie\u017c na Facebooku <\/span><span style=\"font-weight: 400;\">\u2013 <\/span><span style=\"font-weight: 400;\">tu\u017c przed Wigili\u0105 pojawia\u0142y si\u0119 \u015bwi\u0105teczne virale, kt\u00f3re skrad\u0142y serca tysi\u0119cy u\u017cytkownik\u00f3w.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Najpopularniejszy w grudniu by\u0142 <\/span><a href=\"https:\/\/fb.watch\/avFlF6G1AS\/\"><span style=\"font-weight: 400;\">post<\/span><\/a><span style=\"font-weight: 400;\"> Re\u017cysera \u017bycia ze wzruszaj\u0105cym filmem kr\u00f3tkometra\u017cowym. Film zgromadzi\u0142 ponad 60 tysi\u0119cy reakcji i niespe\u0142na 40 tysi\u0119cy udost\u0119pnie\u0144.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-44173\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image2-1.png\" alt=\"\" width=\"800\" height=\"381\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Wzrusze\u0144 dostarczy\u0142 te\u017c post udost\u0119pniony przez Marcina Doroci\u0144skiego. Znalaz\u0142o si\u0119 w nim zdj\u0119cie z urocz\u0105, a jednocze\u015bnie bardzo dojrza\u0142\u0105 pro\u015bb\u0105 ma\u0142ej dziewczynki.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Fmarcindorocinski%2Fposts%2F459255635567766&amp;show_text=true&amp;width=500\" width=\"500\" height=\"648\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Post zgromadzi\u0142 ponad 15 tysi\u0119cy reakcji i sprawi\u0142, \u017ce profil aktora awansowa\u0142 o 54 pozycje w rankingu Zaanga\u017cowania, w kategorii Kultura i sztuka.<\/span><\/p>\n<div id=\"attachment_44175\" style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-44175\" class=\"wp-image-44175\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image5.png\" alt=\"\" width=\"1000\" height=\"220\" \/><p id=\"caption-attachment-44175\" class=\"wp-caption-text\">Profile o najwi\u0119kszym zaanga\u017cowaniu, Kultura i sztuka | Facebook, grudzie\u0144 2021<\/p><\/div>\n<h2><span style=\"font-weight: 400;\">Wa\u017cne, aby w duszy gra\u0142o! \ud83d\ude09<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Po \u015bwi\u0119tach przyszed\u0142 czas na odrobin\u0119 rozrywki. W miejsce \u015bwi\u0105tecznych refleksji wkrad\u0142o si\u0119 niecierpliwe wyczekiwanie ko\u0144ca roku i zabawowy nastr\u00f3j. W tematyk\u0119 \u015bwietnie wpisa\u0142 si\u0119 popularny ostatnio <a href=\"https:\/\/fb.watch\/avJ1j06I4Q\/\">filmik z Tik Toka<\/a> z ta\u0144cz\u0105c\u0105 przy przej\u015bciu dla pieszych kobiet\u0105, udost\u0119pniony przez mark\u0119 modow\u0105 Zoio. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Film zdoby\u0142 ponad 51 tysi\u0119cy reakcji i ponad 6 tysi\u0119cy komentarzy, co pozwoli\u0142o awansowa\u0107 marce Zoio o 79 pozycje w rankingu Aktywno\u015bci u\u017cytkownik\u00f3w w kategorii Moda, i a\u017c o 142 pozycje w kategorii Handel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-44171\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/image1-1.png\" alt=\"\" width=\"1000\" height=\"303\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Zanim na dobre po\u017cegnamy si\u0119 z minionym rokiem, zach\u0119camy Was do pobrania ca\u0142ego <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/202112\"><b>raportu Facebook Trends \u2013 grudzie\u0144 2021<\/b><\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">W tym miesi\u0105cu to ju\u017c wszystko. Do nast\u0119pnego!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ju\u017c od pocz\u0105tku grudnia czu\u0107 by\u0142o \u015bwi\u0105teczny nastr\u00f3j. Radio zap\u0119tla\u0142o znane na pami\u0119\u0107 \u201eAll I want for Christmas is you\u201d, lokale i sklepy zape\u0142ni\u0142y si\u0119 \u015bwi\u0105tecznymi dekoracjami, a na p\u00f3\u0142kach pojawi\u0142y si\u0119 s\u0142odkie pierniki.<\/p>\n","protected":false},"author":211,"featured_media":44187,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[2307],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Trends grudzie\u0144 2021 \u2013 \u015bwi\u0105teczne virale<\/title>\n<meta name=\"description\" content=\"Sprawd\u017a grudniowy raport Facebook Trends pe\u0142en \u015bwi\u0105tecznego contentu oraz wzbogacony o dane reklamowe z ca\u0142ego 2021 roku.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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