{"id":44053,"date":"2022-01-05T10:53:18","date_gmt":"2022-01-05T09:53:18","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=44053\/"},"modified":"2022-01-05T10:58:37","modified_gmt":"2022-01-05T09:58:37","slug":"case-study-kross-sotrender-ads","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/","title":{"rendered":"Case study KROSS: \u201eZ Sotrender Ads oszcz\u0119dzamy 25% czasu na analizie reklam.\u201d"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Od premiery Sotrender Ads min\u0119\u0142y 3 miesi\u0105ce. Zapytali\u015bmy jednego z naszych klient\u00f3w, jak korzystanie z <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2021\/10\/sotrender-ads-raporty-z-reklamy-na-facebooku\/\"><span style=\"font-weight: 400;\">nowego modu\u0142u Sotrendera<\/span><\/a><span style=\"font-weight: 400;\"> wp\u0142yn\u0119\u0142o na efektywno\u015b\u0107 pracy jego zespo\u0142u. Okaza\u0142o si\u0119, \u017ce dzi\u0119ki Sotrender Ads, <\/span><b>firma zaoszcz\u0119dzi\u0142a 25% czasu<\/b><span style=\"font-weight: 400;\"> przeznaczanego wcze\u015bniej na rutynowe analizowanie danych oraz pracoch\u0142onne raporty.<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong>O firmie<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">KROSS to wiod\u0105ca polska marka rowerowa, kt\u00f3ra oferuje szeroki wyb\u00f3r jedno\u015blad\u00f3w <\/span><span style=\"font-weight: 400;\">\u2013<\/span><span style=\"font-weight: 400;\"> od rower\u00f3w miejskich, poprzez g\u00f3rskie i szosowe, po rowery ze wspomaganiem elektrycznym. W ofercie KROSS znajduj\u0105 si\u0119 te\u017c m. in. komponenty, akcesoria rowerowe i odzie\u017c sportowa. <\/span><b>W ci\u0105gu 30 lat, marka przekszta\u0142ci\u0142a si\u0119 z niewielkiego sklepu w czo\u0142owego producenta rower\u00f3w w Europie<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zesp\u00f3\u0142 KROSS prowadzi szeroko zakrojon\u0105 komunikacj\u0119 w social media, zar\u00f3wno <\/span><b>na rynku polskim, jak i zagranicznym<\/b><span style=\"font-weight: 400;\">. We w\u0142asnym zakresie zajmuje si\u0119 te\u017c moderacj\u0105 publikowanych tre\u015bci oraz dzia\u0142aniami reklamowymi na Facebooku i Instagramie. P\u0142atne dzia\u0142ania prowadzone w mediach spo\u0142eczno\u015bciowych s\u0105 obecnie bardzo istotnym narz\u0119dziem wspieraj\u0105cym sprzeda\u017c.<\/span><\/p>\n<h2><strong>Wyzwania i trudno\u015bci w codziennej pracy zespo\u0142u<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Najwi\u0119kszym wyzwaniem dla zespo\u0142u by\u0142o sprawne <\/span><b>gromadzenie danych<\/b><span style=\"font-weight: 400;\"> dotycz\u0105cych aktywno\u015bci marki w social media oraz <\/span><b>analizowanie wynik\u00f3w<\/b><span style=\"font-weight: 400;\">. Dotychczas, zesp\u00f3\u0142 korzysta\u0142 z r\u00f3\u017cnych narz\u0119dzi jednocze\u015bnie, celem por\u00f3wnania otrzymywanych rezultat\u00f3w. Gromadzenie danych z wielu \u017ar\u00f3de\u0142 by\u0142o \u017cmudne, czasoch\u0142onne, a zebrane dane cz\u0119sto ma\u0142o precyzyjne i trudne do prze\u0142o\u017cenia na rzeczywiste efekty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trudno\u015bci przysparza\u0142o r\u00f3wnie\u017c <\/span><b>porz\u0105dkowanie i zestawianie ze sob\u0105 danych<\/b><span style=\"font-weight: 400;\"> dla zespo\u0142u, celem ich przedstawienia i om\u00f3wienia w przyst\u0119pny i zrozumia\u0142y spos\u00f3b. Ze wzgl\u0119du na z\u0142o\u017cono\u015b\u0107 tych proces\u00f3w, zajmowa\u0142y one sporo czasu i wi\u0105za\u0142y si\u0119 z niepotrzebnym stresem.<\/span><\/p>\n<h2><strong>Rozwi\u0105zania<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Firma zdecydowa\u0142a si\u0119 na korzystanie z Sotrender Ads, kt\u00f3ry okaza\u0142 si\u0119 przyjaznym \u015brodowiskiem dla u\u017cytkownika o ka\u017cdym poziomie zaawansowania. Dzi\u0119ki temu, z aplikacji swobodnie korzystaj\u0105 tak\u017ce pracownicy z mniejszym do\u015bwiadczeniem. Zesp\u00f3\u0142 KROSS u\u017cywa dodatkowo natywnego narz\u0119dzia Facebooka <\/span><span style=\"font-weight: 400;\">\u2013 <\/span><span style=\"font-weight: 400;\">Business Managera.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-81b58d3d-946f-4149-9161-ea3e9e80d783\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-81b58d3d-946f-4149-9161-ea3e9e80d783\" class=\"hs-cta-node hs-cta-81b58d3d-946f-4149-9161-ea3e9e80d783\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/81b58d3d-946f-4149-9161-ea3e9e80d783\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-81b58d3d-946f-4149-9161-ea3e9e80d783\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/81b58d3d-946f-4149-9161-ea3e9e80d783.png\" alt=\"Wypr\u00f3buj Sotrender Ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '81b58d3d-946f-4149-9161-ea3e9e80d783', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\">Natywne narz\u0119dzie dostarcza tak zwanych twardych danych, jednak, zdaniem klienta, dane te s\u0105 niewystarczaj\u0105ce oraz uniemo\u017cliwiaj\u0105 kompleksow\u0105 analiz\u0119 wynik\u00f3w w odniesieniu do cel\u00f3w marketingowych. Przyk\u0142adowo, w Business Managerze, klient nie ma mo\u017cliwo\u015bci <\/span><a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2020\/11\/sentyment-komentarzy-case-study-firm-kurierskich\/\"><span style=\"font-weight: 400;\">zmierzenia sentymentu<\/span><\/a><span style=\"font-weight: 400;\">, kt\u00f3ry mo\u017ce mie\u0107 istotny wp\u0142yw na decyzj\u0119 zakupow\u0105. Wska\u017anik ten jest natomiast dost\u0119pny w Sotrender Ads, a sam\u0105 \u015bcie\u017ck\u0119 zakupow\u0105 mo\u017cna prze\u015bledzi\u0107 ju\u017c dok\u0142adniej w Google Analytics.\u00a0<\/span><\/p>\n<h2><strong>Rezultaty<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Najwa\u017cniejsz\u0105 korzy\u015bci\u0105 dla zespo\u0142u okaza\u0142a si\u0119 <\/span><b>oszcz\u0119dno\u015b\u0107 czasu<\/b><span style=\"font-weight: 400;\">. Dzi\u0119ki Sotrender Ads i zagregowanym danym, zesp\u00f3\u0142 KROSS mo\u017ce znacznie sprawniej analizowa\u0107 p\u0142atne dzia\u0142ania w social media. Dane prezentowane na czytelnych, interaktywnych wykresach s\u0105 przyst\u0119pne, \u0142atwiejsze w analizie, a tak\u017ce bardziej zrozumia\u0142e dla osoby, kt\u00f3ra nie zajmuje si\u0119 bezpo\u015brednio dzia\u0142aniami marketingowymi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wed\u0142ug Adriana D\u0105browskiego, Social Media Managera w KROSSie, <\/span><b>korzystanie z Sotrender Ads pozwoli\u0142o na zaoszcz\u0119dzenie 25% czasu<\/b><span style=\"font-weight: 400;\"> sp\u0119dzonego dotychczas na agregowaniu i raportowaniu danych reklamowych z dzia\u0142a\u0144 na Facebooku i Instagramie. Sotrender okaza\u0142 si\u0119 niezast\u0105piony szczeg\u00f3lnie w sytuacjach, gdy potrzeba by\u0142o szybkiego dost\u0119pu do okre\u015blonych danych.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Z kolei dzi\u0119ki <\/span><b>\u0142atwo generowanym, rozbudowanym raportom<\/b><span style=\"font-weight: 400;\"> dost\u0119pnym w edytowalnym formacie, du\u017co prostsze sta\u0142o si\u0119 te\u017c przygotowywanie podsumowa\u0144 dotycz\u0105cych prowadzonych dzia\u0142a\u0144 marketingowych oraz tworzenie takich zestawie\u0144 danych dla zespo\u0142\u00f3w e-commerce i digital.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-9d787014-faa0-4fda-8f5b-44f1f30da74e\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-9d787014-faa0-4fda-8f5b-44f1f30da74e\" class=\"hs-cta-node hs-cta-9d787014-faa0-4fda-8f5b-44f1f30da74e\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/9d787014-faa0-4fda-8f5b-44f1f30da74e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-9d787014-faa0-4fda-8f5b-44f1f30da74e\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/9d787014-faa0-4fda-8f5b-44f1f30da74e.png\" alt=\"Stw\u00f3rz sw\u00f3j raport w Sotrender Ads\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, '9d787014-faa0-4fda-8f5b-44f1f30da74e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Od premiery Sotrender Ads min\u0119\u0142y 3 miesi\u0105ce. Zapytali\u015bmy jednego z naszych klient\u00f3w, jak korzystanie z nowego modu\u0142u Sotrendera wp\u0142yn\u0119\u0142o na efektywno\u015b\u0107 pracy jego zespo\u0142u. Okaza\u0142o si\u0119, \u017ce dzi\u0119ki Sotrender Ads, firma zaoszcz\u0119dzi\u0142a 25% czasu przeznaczanego wcze\u015bniej na rutynowe analizowanie danych oraz pracoch\u0142onne raporty.<\/p>\n","protected":false},"author":211,"featured_media":44061,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1795,2275],"tags":[311,3129,3151],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Case study KROSS: \u201eZ Sotrender Ads oszcz\u0119dzamy 25% czasu na analizie reklam.\u201d<\/title>\n<meta name=\"description\" content=\"Jak korzystanie z nowego modu\u0142u Sotrendera wp\u0142yn\u0119\u0142o na efektywno\u015b\u0107 pracy zespo\u0142u KROSS? Przeczytaj case study wiod\u0105cej marki rowerowej w Polsce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study KROSS: \u201eZ Sotrender Ads oszcz\u0119dzamy 25% czasu na analizie reklam.\u201d\" \/>\n<meta property=\"og:description\" content=\"Jak korzystanie z nowego modu\u0142u Sotrendera wp\u0142yn\u0119\u0142o na efektywno\u015b\u0107 pracy zespo\u0142u KROSS? Przeczytaj case study wiod\u0105cej marki rowerowej w Polsce.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-05T09:53:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-05T09:58:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-pavel-danilyuk-5807586.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2200\" \/>\n\t<meta property=\"og:image:height\" content=\"1469\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marta Bongilaj\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marta Bongilaj\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/\",\"name\":\"Case study KROSS: \u201eZ Sotrender Ads oszcz\u0119dzamy 25% czasu na analizie reklam.\u201d\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2022\/01\/case-study-kross-sotrender-ads\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2022\/01\/pexels-pavel-danilyuk-5807586.jpg\",\"datePublished\":\"2022-01-05T09:53:18+00:00\",\"dateModified\":\"2022-01-05T09:58:37+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/7ef66e02c50604f5f3f1affc225398a5\"},\"description\":\"Jak korzystanie z nowego modu\u0142u Sotrendera wp\u0142yn\u0119\u0142o na efektywno\u015b\u0107 pracy zespo\u0142u KROSS? 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