{"id":34751,"date":"2018-08-22T11:42:01","date_gmt":"2018-08-22T09:42:01","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=34751\/"},"modified":"2018-08-22T11:42:01","modified_gmt":"2018-08-22T09:42:01","slug":"przeglad-tygodnia-8","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2018\/08\/przeglad-tygodnia-8\/","title":{"rendered":"Przegl\u0105d tygodnia #8 \u2013 nowe mo\u017cliwo\u015bci dla tw\u00f3rc\u00f3w"},"content":{"rendered":"<p>Witamy w naszym cotygodniowym przegl\u0105dzie #SocialMediaNews! Jakie zmiany i nowo\u015bci wprowadzi\u0142y Wasze ulubione platformy spo\u0142eczno\u015bciowe w minionym tygodniu? Sprawdzamy!<\/p>\n<p><!--more--><\/p>\n<h2><strong>Facebook<\/strong><\/h2>\n<p><strong>Zdj\u0119cia zamieni\u0105 si\u0119 w wideo<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Creative Shop opracowa\u0142 now\u0105 us\u0142ug\u0119, kt\u00f3ra umo\u017cliwia reklamodawcom <a href=\"https:\/\/www.facebook.com\/business\/news\/4-ways-to-turn-still-image-ads-into-video-ads\">tworzenie skuteczniejszych reklam wideo<\/a> z nieruchomych obraz\u00f3w.<\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fmarketing%2Fvideos%2F1664241670370506%2F&amp;show_text=0&amp;width=476\" width=\"476\" height=\"476\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Opcja umo\u017cliwia markom maksymalizacj\u0119 wydajno\u015bci reklam na Facebooku, bez nak\u0142adu pracy zwi\u0105zanej z regularnym tworzeniem wideo. Pojawi\u0105 si\u0119 r\u00f3wnie\u017c r\u00f3\u017cne mo\u017cliwo\u015bci animowania wideo, m.in.: <\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Animacja obrazu przy dodaniu jednego lub dw\u00f3ch element\u00f3w ruchu oraz dodatkowo mo\u017cliwo\u015b\u0107 dodania przycisku CTA (call-to-action), aby osi\u0105gn\u0105\u0107 po\u017c\u0105dany wynik biznesowy.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O\u017cywienie element\u00f3w marki lub logo, aby promowa\u0107 rozpoznawalno\u015b\u0107 marki oraz mo\u017cliwo\u015b\u0107 dodania karty CTA .<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Podkre\u015blenie oferty rabatowej oraz mo\u017cliwo\u015b\u0107 dodania przycisku CTA.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Demonstracja aplikacji, strony internetowej lub us\u0142ugi oraz mo\u017cliwo\u015b\u0107 dodania przycisku CTA.<\/span><\/li>\n<\/ol>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-node hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1\"><img decoding=\"async\" id=\"hs-cta-img-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1.png\" alt=\"Mierz swoje dzia\u0142ania w social media!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c4243256-775c-4f09-9dae-182c6d1fa4e1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Facebook Gaming Creator<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook udoskonala us\u0142ug\u0119 Facebook Gaming. Najnowsz\u0105 zmian\u0105 jest wprowadzenie Gaming Creator, kt\u00f3ry ma u\u0142atwi\u0107 tw\u00f3rcom transmisje na \u017cywo. Facebook, chc\u0105c zach\u0119ci\u0107 tw\u00f3rc\u00f3w do korzystania z Facebook Gaming, sformu\u0142owa\u0142 \u00a0korzy\u015bci wynikaj\u0105ce z cz\u0142onkostwa. Nale\u017c\u0105 do nich g\u0142\u00f3wnie:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Indywidualne wsparcie tw\u00f3rc\u00f3w przez Facebooka.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dost\u0119p do wysokiej jako\u015bci streamingu.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Us\u0142uga Facebook Star, kt\u00f3ra ma skupia\u0107 fan\u00f3w gamera.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Dost\u0119p do nowo wprowadzanych us\u0142ug, kt\u00f3re s\u0105 w fazie test\u00f3w.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Mo\u017cliwo\u015b\u0107 tworzenia spo\u0142eczno\u015bci. <\/span><\/li>\n<\/ol>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/video.php?href=https%3A%2F%2Fwww.facebook.com%2FFacebookGaming%2Fvideos%2F1774941445869798%2F&amp;show_text=0&amp;width=560\" width=\"560\" height=\"315\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Facebook zapowiedzia\u0142 tak\u017ce swoj\u0105 obecno\u015b\u0107 na najwi\u0119kszej imprezie gamingowej w Europie &#8211; Gamescom, kt\u00f3ra odb\u0119dzie si\u0119 w tym tygodniu w Niemczech. Platforma opublikowa\u0142a r\u00f3wnie\u017c statystyki dotycz\u0105ce gier, aby podkre\u015bli\u0107 potencja\u0142 platformy dla takich tre\u015bci.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34767\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/1.2-1.png\" alt=\"\" width=\"380\" height=\"463\" \/><\/p>\n<p><strong>Harmonogram wydarze\u0144<\/strong><\/p>\n<p>Facebook doda\u0142 now\u0105 opcj\u0119 w konfiguracji wydarzenia, kt\u00f3ra umo\u017cliwia organizatorom wyszczeg\u00f3lnienie harmonogramu eventu. Mo\u017cna doda\u0107 zar\u00f3wno p\u0142atne jak i bezp\u0142atne atrakcje, a tak\u017ce doda\u0107 godzin\u0119 zaplanowanych aktywno\u015bci.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34773 alignleft\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/1.3-1-1.png\" alt=\"\" width=\"305\" height=\"502\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-34775 alignnone\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/1.3-b.png\" alt=\"\" width=\"397\" height=\"291\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Instagram<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nowe funkcje dla prywatnych wiadomo\u015bci<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram dodaje <a href=\"https:\/\/twitter.com\/instagram\/status\/1029412724235632640\">prywatne ankiety do prywatnych wiadomo\u015bci<\/a> (DMs) oraz mo\u017cliwo\u015b\u0107 u\u017cycia popularnych naklejek. Je\u015bli chcesz doda\u0107 ankiet\u0119 do swojego w\u0105tku DM, po prostu wybierz odbiorc\u00f3w i dodaj naklejki lub ankiety &#8211; podobnie jak dzia\u0142a to w przypadku Instagram Stories.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34769\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/2.png\" alt=\"\" width=\"519\" height=\"384\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/2.png 519w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/2-475x351.png 475w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Jest to najnowsza zmiana platformy, kt\u00f3ra ma na celu udoskonalenie bezpo\u015brednich wiadomo\u015bci. W maju Instagram doda\u0142 tak\u017ce grupowe rozmowy wideo w DM.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>YouTube<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nowe mo\u017cliwo\u015bci dla tw\u00f3rc\u00f3w<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Serwis YouTube oferuje nowe mo\u017cliwo\u015bci zarabiania dla najpopularniejszych tw\u00f3rc\u00f3w platformy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34771\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/3.png\" alt=\"\" width=\"527\" height=\"519\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/3.png 527w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/3-475x468.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/3-80x80.png 80w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nowe opcje b\u0119d\u0105 obejmowa\u0142y mi\u0119dzy innymi p\u0142atne cz\u0142onkostwo oraz sklep tw\u00f3rcy. <\/span><\/p>\n<h2><strong>LinkedIn<\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34761 size-full alignleft\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/4.png\" alt=\"\" width=\"235\" height=\"395\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-34763 size-full alignleft\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/4b.png\" alt=\"\" width=\"225\" height=\"378\" \/><\/p>\n<p><strong>Rozw\u00f3j grup<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">LinkedIn jest bliski ponownego uruchomienia grup dla swoich u\u017cytkownik\u00f3w z szeregiem nowych funkcji. Maj\u0105 by\u0107 one zintegrowane z g\u0142\u00f3wn\u0105 aplikacj\u0105, ale b\u0119d\u0105 pewne zmiany w sposobie ich dzia\u0142ania, kt\u00f3re maj\u0105 uniemo\u017cliwi\u0107 grupom spamowanie i samo-promocj\u0119.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pierwsza aktualizacja dotyczy\u0107 b\u0119dzie powiadomie\u0144 o aktywno\u015bci grupowej. Zapowiadane jest r\u00f3wnie\u017c wprowadzenie opcji dodawania wideo.<\/span><\/p>\n<h2><\/h2>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-node hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1\"><img decoding=\"async\" id=\"hs-cta-img-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1.png\" alt=\"Mierz swoje dzia\u0142ania w social media!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c4243256-775c-4f09-9dae-182c6d1fa4e1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Snapchat<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Nowy raport od Snapchata<\/strong> <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Snapchat opublikowa\u0142 raport dotycz\u0105cy swoich zarobk\u00f3w. Dane pokazuj\u0105 spadek liczby aktywnych u\u017cytkownik\u00f3w (-3 mln Daily Active Users) i tylko ograniczony wzrost \u015bredniego przychodu na u\u017cytkownika. Oznacza to, \u017ce platforma traci u\u017cytkownik\u00f3w oraz nie zarabia skutecznie na aktywnych userach. Jednak Snapchat podkre\u015bla, \u017ce przewag\u0105 firmy jest wysoki &#8220;adresowalny zasi\u0119g&#8221;, kt\u00f3ry jest lepszy ni\u017c w wi\u0119kszo\u015b\u0107 innych platform (adresowany zasi\u0119g to ilo\u015b\u0107 u\u017cytkownik\u00f3w do kt\u00f3rych dociera reklama w miesi\u0105cu).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-34759\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/5.png\" alt=\"\" width=\"585\" height=\"376\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/5.png 585w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/08\/5-475x305.png 475w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Czy naprawd\u0119 mo\u017cemy si\u0119 spodziewa\u0107 ko\u0144ca Snapchata w najbli\u017cszych miesi\u0105cach? Czas poka\u017ce. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Witamy w naszym cotygodniowym przegl\u0105dzie #SocialMediaNews! Jakie zmiany i nowo\u015bci wprowadzi\u0142y Wasze ulubione platformy spo\u0142eczno\u015bciowe w minionym tygodniu? Sprawdzamy!<\/p>\n","protected":false},"author":103,"featured_media":34753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2125,2275],"tags":[17,2843,2845],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Przegl\u0105d tygodnia #8 \u2013 nowe mo\u017cliwo\u015bci dla tw\u00f3rc\u00f3w<\/title>\n<meta name=\"description\" content=\"Witamy w naszym cotygodniowym przegl\u0105dzie #SocialMediaNews! 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