{"id":33407,"date":"2018-02-26T14:41:30","date_gmt":"2018-02-26T13:41:30","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=33407\/"},"modified":"2018-02-26T14:45:12","modified_gmt":"2018-02-26T13:45:12","slug":"facebook-trends-styczen-2018","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2018\/02\/facebook-trends-styczen-2018\/","title":{"rendered":"Facebook Trends stycze\u0144 2018 &#8211; noworoczne sportowe sukcesy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Na Facebooku zacz\u0119li\u015bmy rok na sportowo! Emocje z pewno\u015bci\u0105 na d\u0142ugo nie opadn\u0105, poniewa\u017c luty to z kolei miesi\u0105c Zimowych Igrzysk Olimpijskich w Pyeongchang. Nie jeste\u015bcie fanami sport\u00f3w zimowych? Nic nie szkodzi, przeniesiemy si\u0119 r\u00f3wnie\u017c w nieco cieplejsze klimaty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zapraszamy na <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/201801\">styczniowe wydanie raportu Facebook Trends<\/a>!<\/span><\/p>\n<p><!--more--><\/p>\n<h2><strong>Zmiany w raportach Trends<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Zmiana facebookowego API zdopingowa\u0142a nas do wprowadzenia serii zmian w raportach Facebook Trends. Cz\u0119\u015b\u0107 z nich wynika z nowego API, a cz\u0119\u015b\u0107 to efekt naszych dyskusji, informacji od Was i zmian w samym Sotrenderze oraz w mediach spo\u0142eczno\u015bciowych. Od tej edycji raportu wska\u017anik \u201cZaanga\u017cowani u\u017cytkownicy\u201d zmienia si\u0119 w \u201cLiczb\u0119 aktywno\u015bci\u201d. Druga zmiana &#8211; wymuszona przez nowe API &#8211; to brak profili globalnych w Trendsach. Co to oznacza? Nie znajdziecie ju\u017c w przysz\u0142ych raportach marek, kt\u00f3re maj\u0105 jedn\u0105, globaln\u0105 stron\u0119 na wszystkie kraje \u015bwiata z podzia\u0142em tre\u015bci na regiony.\u00a0Efektem wprowadzonych zmian jest brak trend\u00f3w (czyli spadk\u00f3w i awans\u00f3w) w styczniowym raporcie, poniewa\u017c zmieni\u0142y si\u0119 wska\u017aniki i analizowane profile.<\/span><\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-node hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1\"><img decoding=\"async\" id=\"hs-cta-img-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1.png\" alt=\"Mierz swoje dzia\u0142ania w social media!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c4243256-775c-4f09-9dae-182c6d1fa4e1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2><strong>Polskie podium w Facebook Trends<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Kamil Stoch by\u0142 niew\u0105tpliwie najbardziej anga\u017cuj\u0105cym sportowcem w styczniu. Nie tylko wygra\u0142 turniej Czterech Skoczni (i wszystkie konkursy w cyklu), ale otrzyma\u0142 r\u00f3wnie\u017c tytu\u0142 Sportowca Roku w plebiscycie Przegl\u0105du Sportowego. Odby\u0142 si\u0119 r\u00f3wnie\u017c dru\u017cynowy konkurs w Zakopanem, kt\u00f3ry, ku uciesze wszystkich fan\u00f3w, wygrali polscy skoczkowie. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nie tylko Kamil Stoch, ale r\u00f3wnie\u017c Piotr \u017by\u0142a, odnotowa\u0142 du\u017cy wzrost w <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/201801\/osoby\">zaanga\u017cowaniu<\/a> na swoim profilu.<\/span><\/p>\n<div id=\"attachment_33413\" style=\"width: 824px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33413\" class=\"size-full wp-image-33413\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-23-10_50_50-Sotrender-Trends-on-Sotrender.com_.png\" alt=\"skoki narciarskie, kamil stoch, piotr \u017cy\u0142a\" width=\"814\" height=\"586\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-23-10_50_50-Sotrender-Trends-on-Sotrender.com_.png 814w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-23-10_50_50-Sotrender-Trends-on-Sotrender.com_-475x342.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-23-10_50_50-Sotrender-Trends-on-Sotrender.com_-768x553.png 768w\" sizes=\"(max-width: 814px) 100vw, 814px\" \/><p id=\"caption-attachment-33413\" class=\"wp-caption-text\">Osoby o najwi\u0119kszym zaanga\u017cowaniu na Facebooku w styczniu 2018 roku<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Za nami kolejne sukcesy polskich skoczk\u00f3w &#8211; tym razem na Igrzyskach Olimpijskich, z pewno\u015bci\u0105 wi\u0119c us\u0142yszymy o nich jeszcze w kolejnych wydaniach raport\u00f3w Trends.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>Legendarny Rajd Dakar<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Rajd Dakar to w polskich realiach temat stosunkowo ma\u0142o medialny. Z pewno\u015bci\u0105 ma to zwi\u0105zek z rzadkimi w tej dziedzinie sukcesami polskich sportowc\u00f3w. Odbywaj\u0105cy si\u0119 w styczniu 40. ju\u017c Rajd Dakar zako\u0144czy\u0142 si\u0119 niema\u0142ym sukcesem duetu &#8211; <\/span><a href=\"https:\/\/www.facebook.com\/przygonski\/?fref=mentions\"><span style=\"font-weight: 400;\">Kuby Przygo\u0144ski<\/span><\/a><span style=\"font-weight: 400;\">ego i <\/span><a href=\"https:\/\/www.facebook.com\/tomcolsoulnavi\/?fref=mentions\"><span style=\"font-weight: 400;\">Toma Colsoul navi<\/span><\/a><span style=\"font-weight: 400;\">. Ich niespodziewane 5. miejsce w klasyfikacji generalnej ca\u0142ego rajdu spotka\u0142o si\u0119 z niezwykle entuzjastyczn\u0105 reakcj\u0105 fan\u00f3w na Facebooku. <\/span><\/p>\n<p><iframe loading=\"lazy\" style=\"border: none; overflow: hidden;\" src=\"https:\/\/www.facebook.com\/plugins\/post.php?href=https%3A%2F%2Fwww.facebook.com%2Forlenteam%2Fposts%2F1536486123066122&amp;width=500\" width=\"500\" height=\"544\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Profil Team Orlen, kt\u00f3ry relacjonowa\u0142 na bie\u017c\u0105co ca\u0142e wydarzenie osi\u0105gn\u0105\u0142 a\u017c 445% przyrost w zaanga\u017cowaniu u\u017cytkownik\u00f3w.\u00a0<\/span><\/p>\n<div id=\"attachment_33409\" style=\"width: 809px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-33409\" class=\"size-full wp-image-33409\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-26-09_20_30-Sotrender-Trends-on-Sotrender.com_.png\" alt=\"motoryzacja, facebook trends, orlen team\" width=\"799\" height=\"423\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-26-09_20_30-Sotrender-Trends-on-Sotrender.com_.png 799w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-26-09_20_30-Sotrender-Trends-on-Sotrender.com_-475x251.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2018\/02\/2018-02-26-09_20_30-Sotrender-Trends-on-Sotrender.com_-768x407.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><p id=\"caption-attachment-33409\" class=\"wp-caption-text\">Profile o najwi\u0119kszym zaanga\u017cowaniu <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/201801\/marki\/motoryzacja\">w kategorii Motoryzacja<\/a> | stycze\u0144 2018<\/p><\/div>\n<p>R\u00f3wnie\u017c profil Emocje do pe\u0142na, nale\u017c\u0105cy z kolei do grupy Lotos, odnotowa\u0142 ponad 100% wi\u0119cej zaanga\u017cowania ni\u017c w poprzednim miesi\u0105cu. Z pewno\u015bci\u0105 by\u0142o to zwi\u0105zane ze wspomnianymi wcze\u015bniej sukcesami polskich skoczk\u00f3w narciarskich, kt\u00f3rych Lotos jest sponsorem.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-node hs-cta-c4243256-775c-4f09-9dae-182c6d1fa4e1\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1\"><img decoding=\"async\" id=\"hs-cta-img-c4243256-775c-4f09-9dae-182c6d1fa4e1\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/c4243256-775c-4f09-9dae-182c6d1fa4e1.png\" alt=\"Mierz swoje dzia\u0142ania w social media!\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'c4243256-775c-4f09-9dae-182c6d1fa4e1', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p>Co jeszcze wydarzy\u0142o si\u0119 na polskim Facebooku?<\/p>\n<h2><strong>Sprawd\u017acie w najnowszym wydaniu raportu <a href=\"https:\/\/www.sotrender.com\/trends\/facebook\/poland\/201801\">Facebook Trends stycze\u0144 2018<\/a>! <\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Na Facebooku zacz\u0119li\u015bmy rok na sportowo! Emocje z pewno\u015bci\u0105 na d\u0142ugo nie opadn\u0105, poniewa\u017c luty to z kolei miesi\u0105c Zimowych Igrzysk Olimpijskich w Pyeongchang. Nie jeste\u015bcie fanami sport\u00f3w zimowych? Nic nie szkodzi, przeniesiemy si\u0119 r\u00f3wnie\u017c w nieco cieplejsze klimaty. Zapraszamy na styczniowe wydanie raportu Facebook Trends!<\/p>\n","protected":false},"author":89,"featured_media":33411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1797,2125],"tags":[17,2307,2737,2785,2787],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook Trends stycze\u0144 2018 - noworoczne sportowe sukcesy<\/title>\n<meta name=\"description\" content=\"Na Facebooku zacz\u0119li\u015bmy rok na sportowo! Oczywi\u015bcie prym wiod\u0142y sporty zimowe, ale nie tylko. 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