{"id":25005,"date":"2017-01-31T15:48:51","date_gmt":"2017-01-31T14:48:51","guid":{"rendered":"https:\/\/www.sotrender.com\/blog\/?p=25005\/"},"modified":"2017-04-19T12:34:18","modified_gmt":"2017-04-19T10:34:18","slug":"facebook-w-polsce-podsumowanie-2016-r-infografika","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2017\/01\/facebook-w-polsce-podsumowanie-2016-r-infografika\/","title":{"rendered":"Facebook w Polsce \u2013 podsumowanie 2016 r. [INFOGRAFIKA]"},"content":{"rendered":"

Co jaki\u015b czas s\u0142ycha\u0107 kolejne przepowiednie, \u017ce czas Facebooka dobiega w\u0142a\u015bnie ko\u0144ca. Gdy jednak spojrzymy na dane, wida\u0107 trend odwrotny. Na Facebooku nie tylko rejestruje si\u0119 coraz wi\u0119cej u\u017cytkownik\u00f3w – w Polsce ich liczba zwi\u0119kszy\u0142a si\u0119 o nieca\u0142e dwa miliony – ale tak\u017ce staje si\u0119 coraz wa\u017cniejszym kana\u0142em reklamowym dla marek. W 2016 roku to w\u0142a\u015bnie ten kana\u0142 by\u0142 najszybciej rosn\u0105cym obszarem reklamy w internecie<\/a><\/span>. Jak zatem wygl\u0105da\u0142 Facebook w minionym\u00a0roku w Polsce? Dowiecie si\u0119 tego z naszej infografiki, kt\u00f3r\u0105 przygotowali\u015bmy wsp\u00f3lnie z Panem Wizualnym<\/a>.<\/p>\n

Doskonale zdajemy sobie spraw\u0119 ze zmian zachodz\u0105cych na Facebooku i coraz wi\u0119kszej roli zasi\u0119gu p\u0142atnego oraz innych form promocji tre\u015bci i produkt\u00f3w na platformie. Dlatego w ubieg\u0142ym roku ulepszyli\u015bmy badanie p\u0142atnej komunikacji<\/a><\/span>, kt\u00f3re pomo\u017ce oceni\u0107, czy dzia\u0142ania promocyjne s\u0105 dobrze prowadzone oraz sprawdzi\u0107, jak marka wypada na tle konkurencji.<\/p>\n

Post\u0119puj\u0105ca profesjonalizacja dzia\u0142a\u0144 na Facebooku nie znaczy, \u017ce nie da si\u0119 ju\u017c prowadzi\u0107 dzia\u0142a\u0144 bez wspomagania si\u0119 p\u0142atn\u0105 promocj\u0105. Dobrze anga\u017cuj\u0105ca tre\u015b\u0107, ma szans\u0119 na stani \u00a0si\u0119 wiralem, tak jak to si\u0119 sta\u0142o na przyk\u0142ad w przypadku analizowanego przez nas posta Damiana Micha\u0142owskiego<\/a>.<\/span><\/p>\n

\"Facebook<\/a><\/p>\n

Mierz dzia\u0142ania Twojej firmy na Facebooku!<\/span>Wypr\u00f3buj za darmo!<\/a><\/h4><\/div>\n

A co Wy zapami\u0119tacie z 2016? Komentujcie i udost\u0119pniajcie nasz\u0105 infografik\u0119!<\/strong><\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Co jaki\u015b czas s\u0142ycha\u0107 kolejne przepowiednie, \u017ce czas Facebooka dobiega w\u0142a\u015bnie ko\u0144ca. Gdy jednak spojrzymy na dane, wida\u0107 trend odwrotny. Na Facebooku nie tylko rejestruje si\u0119 coraz wi\u0119cej u\u017cytkownik\u00f3w – w Polsce ich liczba zwi\u0119kszy\u0142a si\u0119 o nieca\u0142e dwa miliony – ale tak\u017ce staje si\u0119 coraz wa\u017cniejszym kana\u0142em reklamowym dla marek. W 2016 roku to […]<\/p>\n","protected":false},"author":49,"featured_media":25017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,2125],"tags":[17,683,1477],"yoast_head":"\nFacebook w Polsce \u2013 podsumowanie 2016 r. [INFOGRAFIKA] \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Facebook w Polsce \u2013 podsumowanie 2016 r. [INFOGRAFIKA]. 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Sp\u00f3jrz!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2017\/01\/facebook-w-polsce-podsumowanie-2016-r-infografika\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-31T14:48:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-19T10:34:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2017\/01\/facebook-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2147\" \/>\n\t<meta property=\"og:image:height\" content=\"1397\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Micha\u0142 Wieczorek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/eveningo\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Micha\u0142 Wieczorek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2017\/01\/facebook-w-polsce-podsumowanie-2016-r-infografika\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2017\/01\/facebook-w-polsce-podsumowanie-2016-r-infografika\/\",\"name\":\"Facebook w Polsce \u2013 podsumowanie 2016 r. 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