{"id":2247,"date":"2020-02-01T17:13:02","date_gmt":"2020-02-01T16:13:02","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=2247"},"modified":"2025-10-30T10:35:53","modified_gmt":"2025-10-30T09:35:53","slug":"interactivity-index-czyli-nasz-wskaznik-aktywnosci","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2020\/02\/interactivity-index-czyli-nasz-wskaznik-aktywnosci\/","title":{"rendered":"Interactivity Index &#8211; czyli Sotrenderowy wska\u017anik aktywno\u015bci na fanpage&#8217;u"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Interactivity Index<\/strong> to wska\u017anik zliczaj\u0105cy wszystkie aktywno\u015bci dziej\u0105ce si\u0119 w obr\u0119bie fanpage\u2019a. Ka\u017cda z\u00a0aktywno\u015bci posiada inn\u0105 wag\u0119\u00a0np. polubienie posta ma mniejsz\u0105 warto\u015b\u0107 ni\u017c skomentowanie.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Jak wi\u0119c dok\u0142adnie mierzymy Interactivity Index?<\/p>\n<h2>Wska\u017anik Interactivity Index<\/h2>\n<p style=\"text-align: justify;\">Spos\u00f3b wyliczania Interactivity Index (InI) jest stosunkowo prosty i wygl\u0105da nast\u0119puj\u0105co:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Reakcja (np. polubienie) = 1<\/li>\n<li>Komentarz = 4<\/li>\n<li>Post (status tekstowy lub status multimedialny, np. zdj\u0119cie, link do YouTube) = 12<\/li>\n<li>Udost\u0119pnienie = 16<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">R\u00f3\u017cne wagi odzwierciedlaj\u0105 r\u00f3\u017cne znaczenie poszczeg\u00f3lnych rodzaj\u00f3w interakcji z tre\u015bci\u0105 oraz proporcje w wyst\u0119powaniu poszczeg\u00f3lnych aktywno\u015bci na Facebooku &#8211; og\u00f3lnie rzecz bior\u0105c, <strong>u\u017cytkownicy znacznie cz\u0119\u015bciej i ch\u0119tniej &#8220;lajkuj\u0105&#8221; czy g\u0142osuj\u0105 ni\u017c np. wrzucaj\u0105 w\u0142asne multimedia.<\/strong><\/p>\n<h2>Relative Interactivity<\/h2>\n<p style=\"text-align: justify;\">Warto wspomnie\u0107 te\u017c o drugim wska\u017aniku &#8211; <strong>Relative Interactivity <\/strong>(Rel InI), kt\u00f3ry bierze pod uwag\u0119 tylko aktywno\u015bci fan\u00f3w i wielko\u015b\u0107 fanpage\u2019a.\u00a0Co to daje? Przy por\u00f3wnaniach r\u00f3\u017cnych stron, cz\u0119sto musicie stawia\u0107 czo\u0142a pytaniom ze strony klient\u00f3w w stylu: \u201eA czemu oni maj\u0105 wi\u0119cej aktywno\u015bci?\u201c. Najprostsz\u0105 odpowiedzi\u0105 jest: \u201eA bo maj\u0105 wi\u0119cej fan\u00f3w\u201c. Jednak nie zawsze to wystarczy, dlatego te\u017c zosta\u0142 stworzony <strong>Relative Interactivity Index<\/strong>, kt\u00f3ry pomo\u017ce wam odpowiedzie\u0107 na pytania klient\u00f3w i bardzo cz\u0119sto postawi Was w dobrym \u015bwietle. Wska\u017anik Rel InI tak naprawd\u0119 m\u00f3wi o jako\u015bci fana, a jeszcze bardziej upraszczaj\u0105c &#8211; ile aktywno\u015bci przypada na 1000 fan\u00f3w.<\/p>\n<p style=\"text-align: justify;\"><strong>Wz\u00f3r wyliczania:<\/strong> Relative Interactivity Index = InI fan\u00f3w \/ liczb\u0119 fan\u00f3w *1000.<\/p>\n<p><em>Od 15. listopada 2025 roku, w zwi\u0105zku z usuni\u0119ciem z API Facebooka wska\u017anika, jakim jest liczba fan\u00f3w, Relative Interactivity Index w Sotrenderze liczony jest w stosunku do liczby obserwuj\u0105cych (a nie jak wcze\u015bniej fan\u00f3w).<\/em><\/p>\n<h2>InI i Rel InI w praktyce<\/h2>\n<p style=\"text-align: justify;\">Zobaczmy, jak w praktyce wygl\u0105da analiza wska\u017anika InI oraz Rel InI. Do naszej przyk\u0142adowej analizy wzi\u0119li\u015bmy pod uwag\u0119 3 profile linii lotniczych.<\/p>\n<p style=\"text-align: justify;\">W rankingu liczby fan\u00f3w sytuacja wygl\u0105da\u0142aby nast\u0119puj\u0105co:<\/p>\n<ol style=\"text-align: justify;\">\n<li>Emirates &#8211; 10 066 983<\/li>\n<li>Wizzair &#8211; 3 181 833<\/li>\n<li>Air Canada &#8211; 1 380 989<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">Na wykresie <strong>Interactivity Index<\/strong> &#8211; bez zaskoczenia. Emirates jako najwi\u0119kszy profil przoduje (cho\u0107 nie ka\u017cdego dnia a\u017c tak znacz\u0105co), Wizzair oraz Air Canada wypadaj\u0105 znacznie s\u0142abiej.<\/p>\n<div id=\"attachment_36801\" style=\"width: 761px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36801\" class=\" wp-image-36801\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/sot_chart-27.png\" alt=\"Interactivity Index w grupie linii lotniczych\" width=\"751\" height=\"501\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/sot_chart-27.png 1600w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/sot_chart-27-475x317.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/sot_chart-27-768x512.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/sot_chart-27-950x634.png 950w\" sizes=\"(max-width: 751px) 100vw, 751px\" \/><p id=\"caption-attachment-36801\" class=\"wp-caption-text\">Interactivity Index w grupie linii lotniczych<\/p><\/div>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-node hs-cta-aa44a84e-ffa4-4754-9c4b-c0198710fc96\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/aa44a84e-ffa4-4754-9c4b-c0198710fc96\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/aa44a84e-ffa4-4754-9c4b-c0198710fc96.png\" alt=\"Rozpocznij analiz\u0119 swojego profilu na Facebooku\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'aa44a84e-ffa4-4754-9c4b-c0198710fc96', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: justify;\">Teraz sp\u00f3jrzmy na wykresy przedstawiaj\u0105ce\u00a0<strong>Relative Interactivity<\/strong>.<\/p>\n<p style=\"text-align: justify;\">W tym przypadku ponownie wygrywa profil Emirates. O po\u0142ow\u0119 mniejsze \u015brednie Relative Interactivity ma Air Canada (czyli profil najmniejszy spo\u015br\u00f3d tej tr\u00f3jki), z kolei najs\u0142abiej wypada Wizzair, kt\u00f3ry jest profilem niespe\u0142na 3 razy wi\u0119kszym od Air Canada.<\/p>\n<p>Gdyby nie znaczny wzrost zaanga\u017cowania na stronie Emirates 4 grudnia, r\u00f3\u017cnica w Relative Interactivity mi\u0119dzy Emirates a Air Canada by\u0142aby jeszcze mniejsza.<\/p>\n<div id=\"attachment_36805\" style=\"width: 1725px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36805\" class=\"size-full wp-image-36805\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.26.05.png\" alt=\"Relative Interactivity Index dla Emirates \" width=\"1715\" height=\"511\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.26.05.png 1715w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.26.05-475x142.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.26.05-768x229.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.26.05-950x283.png 950w\" sizes=\"(max-width: 1715px) 100vw, 1715px\" \/><p id=\"caption-attachment-36805\" class=\"wp-caption-text\">Relative Interactivity Index dla strony Emirates<\/p><\/div>\n<div id=\"attachment_36807\" style=\"width: 1726px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36807\" class=\"size-full wp-image-36807\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.27.23.png\" alt=\"Relative Interactivity Index dla Wizzaira\" width=\"1716\" height=\"516\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.27.23.png 1716w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.27.23-475x143.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.27.23-768x231.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.27.23-950x286.png 950w\" sizes=\"(max-width: 1716px) 100vw, 1716px\" \/><p id=\"caption-attachment-36807\" class=\"wp-caption-text\">Relative Interactivity Index dla Wizzaira<\/p><\/div>\n<div id=\"attachment_36803\" style=\"width: 1719px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-36803\" class=\"size-full wp-image-36803\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.24.08.png\" alt=\"Relative Interactivity Index dla Air Canada\" width=\"1709\" height=\"522\" srcset=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.24.08.png 1709w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.24.08-475x145.png 475w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.24.08-768x235.png 768w, https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/10\/Zrzut-ekranu-2019-02-12-o-11.24.08-950x290.png 950w\" sizes=\"(max-width: 1709px) 100vw, 1709px\" \/><p id=\"caption-attachment-36803\" class=\"wp-caption-text\">Relative Interactivity Index dla Air Canada<\/p><\/div>\n<p><strong>Air Canada, mimo \u017ce jest profilem znacznie mniejszym do Wizzaira, mo\u017ce pochwali\u0107 si\u0119 znacznie bardziej zaanga\u017cowanymi u\u017cytkownikami (wi\u0119ksz\u0105 liczb\u0105 aktywno\u015bci).\u00a0<\/strong><\/p>\n<p><em>\/ Po zmianach API w 2018 roku dla profili globalnych nie ma mo\u017cliwo\u015bci przedstawienia wska\u017anika Relative Interactivity Index. \/<\/em><\/p>\n<p style=\"text-align: justify;\">Mamy nadziej\u0119, \u017ce ten przyk\u0142ad rozwieje ewentualne w\u0105tpliwo\u015bci i nasuwaj\u0105ce si\u0119 pytania.<\/p>\n<p style=\"text-align: center;\"><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-node hs-cta-aa44a84e-ffa4-4754-9c4b-c0198710fc96\"><!-- [if lte IE 8]><\/p>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/3842881\/aa44a84e-ffa4-4754-9c4b-c0198710fc96\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" id=\"hs-cta-img-aa44a84e-ffa4-4754-9c4b-c0198710fc96\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/3842881\/aa44a84e-ffa4-4754-9c4b-c0198710fc96.png\" alt=\"Rozpocznij analiz\u0119 swojego profilu na Facebooku\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(3842881, 'aa44a84e-ffa4-4754-9c4b-c0198710fc96', {}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<p style=\"text-align: justify;\">Podobne wska\u017aniki wprowadzili\u015bmy r\u00f3wnie\u017c do <a href=\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/09\/nowosci-w-sotrenderze-activity-index\/\" target=\"_blank\" rel=\"noopener\">analizy profili na Twitterze oraz kana\u0142\u00f3w na Youtube<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interactivity Index to wska\u017anik zliczaj\u0105cy wszystkie aktywno\u015bci dziej\u0105ce si\u0119 w obr\u0119bie fanpage\u2019a. Ka\u017cda z\u00a0aktywno\u015bci posiada inn\u0105 wag\u0119\u00a0np. polubienie posta ma mniejsz\u0105 warto\u015b\u0107 ni\u017c skomentowanie.<\/p>\n","protected":false},"author":89,"featured_media":18901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797],"tags":[45,345,349,351],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interactivity Index - czyli nasz wska\u017anik aktywno\u015bci na fanpage&#039;u<\/title>\n<meta name=\"description\" content=\"Interactivity Index - czyli wska\u017anik aktywno\u015bci na fanpage&#039;u. Sprawd\u017a, co m\u00f3wi i jak si\u0119 go liczy. 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