{"id":22407,"date":"2016-06-24T13:13:52","date_gmt":"2016-06-24T12:13:52","guid":{"rendered":"http:\/\/blog.sotrender.com\/pl\/?p=22407"},"modified":"2017-04-13T11:32:11","modified_gmt":"2017-04-13T09:32:11","slug":"jak-kibicowano-polakom-w-social-media-analiza","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2016\/06\/jak-kibicowano-polakom-w-social-media-analiza\/","title":{"rendered":"Jak kibicowano Polakom w social media? [ANALIZA]"},"content":{"rendered":"

Uda\u0142o si\u0119, po latach wracania z najwi\u0119kszych pi\u0142karskich imprez po trzech meczach, reprezentacja Polski w ko\u0144cu wysz\u0142a z grupy. Wcale w niez\u0142ym stylu, nie trac\u0105c ani jednej bramki. My, w Sotrenderze<\/a> te\u017c kibicowali\u015bmy (niekt\u00f3rzy nawet pojechali do Francji na mecz) i dlatego postanowili\u015bmy dowiedzie\u0107 si\u0119, jak naszych Or\u0142\u00f3w wspierano w mediach spo\u0142eczno\u015bciowych.\u00a0<\/span><\/p>\n

Na pocz\u0105tek przyjrzeli\u015bmy si\u0119, kiedy u\u017cytkownicy Facebooka anga\u017cowali si\u0119 najbardziej na profilach polskich pi\u0142karzy i medi\u00f3w sportowych w dniu ostatniego meczu grupowego z Ukrain\u0105. Do analizy wybrali\u015bmy dwadzie\u015bcia pi\u0119\u0107 stron – 21 pi\u0142karzy i 4 medi\u00f3w sportowych (Wesz\u0142o, Przegl\u0105d Sportowy, Sport.pl oraz Eurosport). Na wykresie wyra\u017anie wida\u0107, \u017ce liczba zaanga\u017cowanych u\u017cytkownik\u00f3w (tj. lubi\u0105cych, komentuj\u0105cych lub udost\u0119pniaj\u0105cych tre\u015bci) najwy\u017csza by\u0142a mi\u0119dzy 17 a 18, czyli chwil\u0119 przed rozpocz\u0119ciem meczu, kiedy na badanych profilach odnotowali\u015bmy ponad 600 000 zaanga\u017cowanych u\u017cytkownik\u00f3w. Potem kibice oderwali si\u0119 od ekran\u00f3w kom\u00f3rek, komputer\u00f3w, tablet\u00f3w i ca\u0142\u0105 uwag\u0119 skupili na meczu. Dopiero po ko\u0144cowym gwizdku zaanga\u017cowanie wzros\u0142o, ale nie tak bardzo jak przed meczem.<\/span><\/p>\n

\"Liczba<\/a>

Liczba zaanga\u017cowanych u\u017cytkownik\u00f3w na wybranych profilach pi\u0142karskich medialnych w dniu 21 czerwca 2016.<\/p><\/div>\n

Nieco inaczej rozk\u0142ada si\u0119 zaanga\u017cowanie, gdy spojrzymy na poszczeg\u00f3lne profile. Na stronie kapitana reprezentacji, Roberta Lewandowskiego najwi\u0119cej u\u017cytkownik\u00f3w anga\u017cowa\u0142o si\u0119 wczesnym popo\u0142udniem, a na stronie Grzegorza Krychowiaka, \u015bwie\u017co upieczonego zawodnika PSG oraz Sport.pl (kt\u00f3rego – nota bene – Krychowiak zosta\u0142 ostatnio twarz\u0105 marketingow\u0105) odpowiednio o 9 i 10 rano. Zdecydowanie najwi\u0119cej u\u017cytkownik\u00f3w anga\u017cowa\u0142o si\u0119 na stronie Kuby B\u0142aszczykowskiego, r\u00f3wnie\u017c przed meczem, jakby u\u017cytkownicy Facebooka przeczuwali, \u017ce to w\u0142a\u015bnie Kuba da Polsce upragnione trzy punkty. Warto zauwa\u017cy\u0107, \u017ce na profilu skrzyd\u0142owego najwi\u0119cej u\u017cytkownik\u00f3w anga\u017cowa\u0142o si\u0119 godzin\u0119 wcze\u015bniej ni\u017c na stronach pozosta\u0142ych pi\u0142karzy. R\u00f3wnie\u017c po meczu strona B\u0142aszczykowskiego anga\u017cowa\u0142a najbardziej.<\/span><\/p>\n

Mierz dzia\u0142ania w social media w Sotrenderze!<\/span>Wypr\u00f3buj za darmo!<\/a><\/h4><\/div>\u00a0<\/strong><\/p>\n
\"Liczba<\/a>

Liczba zaanga\u017cowanych u\u017cytkownik\u00f3w na wybranych stronach w dniu 21 czerwca<\/p><\/div>\n

Zgodnie z przewidywaniami tweety z hashtagiem #POL by\u0142y najcz\u0119\u015bciej publikowane w dniach meczowych – 12, 16 i 21 czerwca, a twitterowicze najuwa\u017cniej \u015bledzili hitowe spotkanie naszej grupy, Polska-Niemcy. Zako\u0144czy\u0142o si\u0119 ono, jak dobrze pami\u0119tamy, bezbramkowym, zwyci\u0119skim remisem, kt\u00f3ry zapewni\u0142 Polsce historyczny awans w fina\u0142ach Mistrzostw Europy.<\/span><\/p>\n

\"Rozk\u0142ad<\/a>

Rozk\u0142ad tweet\u00f3w oznaczonych #POL mi\u0119dzy 10 a 22 czerwca 2016<\/p><\/div>\n

Z niecierpliwo\u015bci\u0105 czekamy na spotkanie 1\/8 fina\u0142u, w kt\u00f3rym Polska zagra ze Szwajcari\u0105! Jak my\u015blicie, jaki b\u0119dzie wynik?<\/p>\n

A my ju\u017c przygotowujemy dla Was kolejne pi\u0142karskie analizy.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Uda\u0142o si\u0119, po latach wracania z najwi\u0119kszych pi\u0142karskich imprez po trzech meczach, reprezentacja Polski w ko\u0144cu wysz\u0142a z grupy. Wcale w niez\u0142ym stylu, nie trac\u0105c ani jednej bramki. My, w Sotrenderze te\u017c kibicowali\u015bmy (niekt\u00f3rzy nawet pojechali do Francji na mecz) i dlatego postanowili\u015bmy dowiedzie\u0107 si\u0119, jak naszych Or\u0142\u00f3w wspierano w mediach spo\u0142eczno\u015bciowych.\u00a0<\/p>\n","protected":false},"author":49,"featured_media":22291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797,1799],"tags":[1583,2023,2025,2027,2029,17,313,515,725],"yoast_head":"\nJak kibicowano Polakom w social media? 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