{"id":20127,"date":"2015-12-01T08:40:46","date_gmt":"2015-12-01T07:40:46","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=20127"},"modified":"2018-02-08T14:55:43","modified_gmt":"2018-02-08T13:55:43","slug":"nowosc-w-sotrenderze-instagram","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2015\/12\/nowosc-w-sotrenderze-instagram\/","title":{"rendered":"Nowo\u015b\u0107 w Sotrenderze: Instagram!"},"content":{"rendered":"

Nadszed\u0142 ten d\u0142ugo wyczekiwany moment. Od dzi\u015b w Sotrenderze mo\u017cecie analizowa\u0107 kolejny kana\u0142 – Instagram<\/strong>. Wybrali\u015bmy go z kilku powod\u00f3w. Po pierwsze, s\u0142uchali\u015bmy waszych pr\u00f3\u015bb i potrzeb. Po drugie, Instagram sta\u0142 si\u0119 w ci\u0105gu kilku lat swojego istnienia jedn\u0105 z najwa\u017cniejszych platform spo\u0142eczno\u015bciowych i jest coraz cz\u0119\u015bciej wykorzystywany w dzia\u0142aniach biznesowych.<\/span><\/p>\n

<\/p>\n

Musz\u0119 przyzna\u0107, \u017ce ci\u0119\u017cko pracowali\u015bmy nad Instagramem przez ostatnie p\u00f3\u0142 roku. Zaj\u0119\u0142o nam to tyle czasu przede wszystkim z powodu ogranicze\u0144 API Instagrama (w por\u00f3wnaniu do innych platform). Jednak pokonali\u015bmy te przeszkody i jeste\u015bmy dumni z efekt\u00f3w.<\/span><\/p>\n

Dlaczego Instagram?<\/h2>\n

Jak ju\u017c pisa\u0142em, Instagram jest jedn\u0105 z najszybciej rozwijaj\u0105cych si\u0119 platform spo\u0142eczno\u015bciowych. Obecnie ma wi\u0119cej aktywnych u\u017cytkownik\u00f3w ni\u017c Twitter<\/a>. \u00a0Zdjecia wywo\u0142uj\u0105 du\u017co wi\u0119ksze zaanga\u017cowanie ni\u017c sam tekst (wiecie to na pewno z Facebooka). Instagram jest te\u017c bardzo prostym medium. Wystarczy zainstalowa\u0107 aplikacj\u0119 na swoim smartfonie i zacz\u0105\u0107 robi\u0107 zdj\u0119cia. Mo\u017cna te\u017c zdj\u0119cia z Instagrama udost\u0119pni\u0107 w innych kana\u0142ach social media. Z tych powod\u00f3w coraz wi\u0119cej marek decyduje si\u0119 na podjecie dzia\u0142alno\u015bci marketingowo-promocyjnej na Instagramie. Co wi\u0119cej, dla niekt\u00f3rych bran\u017c – m.in. modowej, r\u0119kodzielnicznej – Instagram staje si\u0119 razem z Pinterestem podstawowym medium komunikacji z potencjalnymi klientami. Ka\u017cda marka powa\u017cnie my\u015bl\u0105ca o obecno\u015bci w sieci powinna rozwa\u017cy\u0107 obecno\u015b\u0107 na Instagramie.<\/span><\/p>\n

Co mo\u017cna analizowa\u0107 w Sotrenderze?<\/h2>\n

Podobnie, jak w przypadku pozosta\u0142ych platform analizowanych w Sotrenderze, mo\u017cecie bada\u0107\u00a0zasi\u0119g, tre\u015bci oraz ich skuteczno\u015b\u0107 na Instagramie<\/strong>. Dowiecie si\u0119, ilu obserwuj\u0105cych maj\u0105 Wasze profile, ilu obserwuj\u0105cych przyby\u0142o w wybranym okresie, jak bardzo anga\u017cuj\u0105ce by\u0142y Wasze posty itp. Wszystko to dost\u0119pne w jednym przejrzystym panelu razem ze statystykami z innych najwa\u017cniejszych kana\u0142\u00f3w social media – Facebooka, Twittera i YouTube.<\/p>\n

\"sotrender,

Panel analityki Instagrama w Sotrenderze<\/p><\/div>\n

MIERZ DZIA\u0141ANIA NA INSTAGRAMIE!<\/span>Zobacz wi\u0119cej<\/a><\/h4><\/div>\n

Analiza hashtag\u00f3w<\/h2>\n

Jest te\u017c nowo\u015b\u0107 – wprowadzamy analiz\u0119 skuteczno\u015bci hashtag\u00f3w<\/strong>. Dzi\u0119ki niej dowiecie si\u0119, jakich znacznik\u00f3w powinni\u015bcie u\u017cywa\u0107 cz\u0119\u015bciej, a jakie nie wywo\u0142uj\u0105 po\u017c\u0105danych reakcji u\u017cytkownik\u00f3w. Co wi\u0119cej, mo\u017cecie sprawdzi\u0107 te dane r\u00f3wnie\u017c dla profili bezpo\u015bredniej konkurencji. Dzi\u0119ki temu ulepszycie swoj\u0105 komunikacj\u0119 tak, by jeszcze skuteczniej dotrze\u0107 do wybranej grupy docelowej. To jedna z moich ulubionych funkcji Sotrendera, jest dost\u0119pna r\u00f3wnie\u017c dla Twittera<\/a>.<\/p>\n

\"aliexpress,

Statystyka hashtag\u00f3w na Instagramie na przyk\u0142adzie AliExpress<\/p><\/div>\n

W chwili obecnej (lipiec 2017) dost\u0119pne s\u0105 r\u00f3wnie\u017c funkcje takie jak<\/span><\/strong>\u00a0m.in: automatyczne raporty PDF dla profili (na wz\u00f3r raport\u00f3w, kt\u00f3re mamy ju\u017c dla Facebooka<\/a> i innych<\/a> kana\u0142\u00f3w<\/a>) oraz moje ulubione wskaz\u00f3wki dla profili<\/a>. <\/span><\/strong><\/p>\n

MIERZ DZIA\u0141ANIA NA INSTAGRAMIE!<\/span>Zobacz wi\u0119cej<\/a><\/h4><\/div>\n","protected":false},"excerpt":{"rendered":"

Nadszed\u0142 ten d\u0142ugo wyczekiwany moment. Od dzi\u015b w Sotrenderze mo\u017cecie analizowa\u0107 kolejny kana\u0142 – Instagram. Wybrali\u015bmy go z kilku powod\u00f3w. Po pierwsze, s\u0142uchali\u015bmy waszych pr\u00f3\u015bb i potrzeb. Po drugie, Instagram sta\u0142 si\u0119 w ci\u0105gu kilku lat swojego istnienia jedn\u0105 z najwa\u017cniejszych platform spo\u0142eczno\u015bciowych i jest coraz cz\u0119\u015bciej wykorzystywany w dzia\u0142aniach biznesowych.<\/p>\n","protected":false},"author":2,"featured_media":16817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1795,1803],"tags":[615,629,913,981,1381],"yoast_head":"\nNowo\u015b\u0107 w Sotrenderze: Instagram!<\/title>\n<meta name=\"description\" content=\"Nadszed\u0142 ten d\u0142ugo wyczekiwany moment. 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