{"id":166,"date":"2012-01-04T17:51:04","date_gmt":"2012-01-04T16:51:04","guid":{"rendered":"http:\/\/blog.fanpagetrender.pl\/?p=166"},"modified":"2017-04-13T17:25:18","modified_gmt":"2017-04-13T15:25:18","slug":"male-firmy-na-facebooku-dane-i-infografika","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2012\/01\/male-firmy-na-facebooku-dane-i-infografika\/","title":{"rendered":"Ma\u0142e firmy na Facebooku &#8211; dane i infografika"},"content":{"rendered":"<p>Skupiaj\u0105c si\u0119 na klientach korporacyjnych i kampaniach realizowanych na du\u017cych bud\u017cetach cz\u0119sto zapominamy o innym aspekcie aktywno\u015bci firm w<strong> social media<\/strong>. Jest to \u015bwietny<strong> kana\u0142 dla wielu ma\u0142ych firm i mikroprzedsi\u0119biorstw, <\/strong> kt\u00f3re przy ma\u0142ych kosztach mog\u0105 osi\u0105gn\u0105\u0107 bardzo dobre, jak na ich skal\u0119, efekty.<br \/>\n<!--more--><\/p>\n<p>Przy okazji tworzenia infografiki dla Pkt.pl zebrali\u015bmy dane o liczbie polskoj\u0119zycznych fanpage&#8217;\u00f3w. Zaskoczy\u0142o mnie, jak du\u017co polskich firm i instytucji ju\u017c jest na Facebooku. \u0141\u0105czn\u0105 liczb\u0119 polskich fanpage&#8217;\u00f3w z danymi teleadresowymi estymujemy na 71 tys. Ciekawa jest pokazana na infografice liczebno\u015b\u0107 w poszczeg\u00f3lnych bran\u017cach (wybranych przez Klienta &#8211; pkt.pl). Na polskim Facebooku mamy np. ponad 3, 5 tys. hoteli, moteli i pensjonat\u00f3w, czy ponad 3 tys. salon\u00f3w urody, fryzjer\u00f3w i spa. Sporo? Na pewno wi\u0119cej ni\u017c si\u0119 spodziewa\u0142em. Wiele z nich nie ma nawet strony internetowej, najprawdopodobniej ograniczaj\u0105c swoj\u0105 obecno\u015b\u0107 w internecie do Facebooka (co osobi\u015bcie uwa\u017cam za s\u0142ab\u0105 strategi\u0119, ale to zupe\u0142nie inny temat). Jasne, \u017ce niekt\u00f3re z nich w og\u00f3le nie prowadz\u0105 komunikacji lub robi\u0105 to na bardzo ma\u0142\u0105 skal\u0119, traktuj\u0105c fanpage g\u0142\u00f3wnie jak wizyt\u00f3wk\u0119 &#8211; ale te\u017c nie liczmy, \u017ce zak\u0142ad fryzjerski b\u0119dzie mia\u0142 koncept i bud\u017cet na poziomie Serca i Rozumu. Nie chodzi w ko\u0144cu o to, \u017ceby wytyka\u0107 kto ma <strong>beznadziejny fanpage<\/strong>, ale o to, by pom\u00f3c tym potencjalnym klientom prowadzi\u0107 sensowne dzia\u0142ania i optymalizowa\u0107 zasoby przeznaczane na social media.<\/p>\n<p>Ciekawy jestem jakie cele przy\u015bwiecaj\u0105 ma\u0142ym firmom wchodz\u0105cym w social media &#8211; mo\u017ce kto\u015b zna jakiekolwiek badania? W Polsce w\u015br\u00f3d du\u017cych firm wci\u0105\u017c dominuj\u0105, jak mi si\u0119 wydaje, <strong>cele wizerunkowe i brandingowe<\/strong>. Mniejsi bardziej licz\u0105 pieni\u0105dze, wi\u0119c chyba znacznie cz\u0119\u015bciej stawiaj\u0105 na inne cele, np. generowanie lead\u00f3w do sprzeda\u017cy. O ile dla du\u017cych graczy cz\u0119sto problemem s\u0105 niewielkie zasi\u0119gi, bo czym jest 10 czy nawet 200 tys fan\u00f3w na Facebooku dla <strong>marek stale obecnych w mediach<\/strong>, o tyle dla ma\u0142ych nawet kilka tysi\u0119cy fan\u00f3w mo\u017ce by\u0107 du\u017c\u0105 liczb\u0105 jak na ich skal\u0119 dzia\u0142ania. Warto te\u017c pami\u0119ta\u0107, \u017ce niekt\u00f3re w\u015br\u00f3d najpopularniejszych i najbardziej anga\u017cuj\u0105cych fanpage&#8217;\u00f3w prowadz\u0105 de facto ma\u0142e firmy, by wspomnie\u0107 <a href=\"http:\/\/www.facebook.com\/demotywatory\">Demotywatory<\/a>, Kwejka i ich klony czy fanpage modowe.<\/p>\n<p>To nasze pierwsze podej\u015bcie do obecno\u015bci ma\u0142ych firm na Faceboou. Wkr\u00f3tce powiemy wi\u0119cej, zw\u0142aszcza b\u0119dziemy poszerza\u0107 ofert\u0119 (w tej chwili Fanpage Trender jest przeznaczony raczej dla \u015brednich i du\u017cych firm oraz obs\u0142uguj\u0105cych je agencji i dom\u00f3w mediowych, a nie dla ma\u0142ych firm). Czekajcie cierpliwie, a dowiecie si\u0119 wi\u0119cej \ud83d\ude09<\/p>\n<p style=\"text-align: center;\">(kliknij aby powi\u0119kszy\u0107)<\/p>\n<p><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2012\/01\/infografika_pkt.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-176\" title=\"infografika_pkt\" src=\"http:\/\/fb.pkt.pl\/infografika\/infografika_pkt.jpg\" alt=\"\" width=\"283\" height=\"1024\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skupiaj\u0105c si\u0119 na klientach korporacyjnych i kampaniach realizowanych na du\u017cych bud\u017cetach cz\u0119sto zapominamy o innym aspekcie aktywno\u015bci firm w social media. Jest to \u015bwietny kana\u0142 dla wielu ma\u0142ych firm i mikroprzedsi\u0119biorstw, kt\u00f3re przy ma\u0142ych kosztach mog\u0105 osi\u0105gn\u0105\u0107 bardzo dobre, jak na ich skal\u0119, efekty.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797],"tags":[17,25,45,311],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma\u0142e firmy na Facebooku<\/title>\n<meta name=\"description\" content=\"Facebook mog\u0105 by\u0107 wa\u017cnym elementem strategii marketingowej ma\u0142ej firmy. Sprawd\u017a dlaczego. 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