{"id":16141,"date":"2015-01-27T13:09:24","date_gmt":"2015-01-27T12:09:24","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=16141"},"modified":"2015-12-01T21:42:59","modified_gmt":"2015-12-01T20:42:59","slug":"facebook-2014-blog","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2015\/01\/facebook-2014-blog\/","title":{"rendered":"Zasi\u0119g, zaanga\u017cowanie, hashtagi – czego dowiedzieli\u015bmy si\u0119 o Facebooku w 2014 r.?"},"content":{"rendered":"

Rok 2014 na Facebook up\u0142yn\u0105\u0142 przede wszystkim pod znakiem zmian w Edge Ranku i w konsekwencji spadaj\u0105cego zasi\u0119gu organicznego. Ten temat zdominowa\u0142 dyskusj\u0119 o najpopularniejszym medium spo\u0142eczno\u015bciowym, ale nie by\u0142 jedynym kt\u00f3ry Sotrender<\/a> podj\u0105\u0142 na swoim blogu. W ubieg\u0142ym roku pisali\u015bmy mi\u0119dzy innymi tak\u017ce o stosunku zaanga\u017cowania fan\u00f3w a typami post\u00f3w, czy o Facebookowych hashtagach. Zapraszamy do lektury!<\/p>\n

Wszystko, co trzeba wiedzie\u0107 o spadaj\u0105cym zasi\u0119gu organicznym<\/a><\/h2>\n

Zasi\u0119g organiczny na Facebooku stale maleje, co wi\u0119cej, znacz\u0105co r\u00f3\u017cni si\u0119 w zale\u017cno\u015bci od wielko\u015bci profilu, a tak\u017ce \u2013 w nieco mniejszym stopniu \u2013 od typu opublikowanego posta. Jak w tej sytuacji powinni post\u0119powa\u0107 tw\u00f3rcy strategii komunikacji marek w social media? Postanowili\u015bmy sprawdzi\u0107, jak na przestrzeni ostatniego roku zmienia\u0142a si\u0119 warto\u015b\u0107 zasi\u0119gu organicznego, do jakiej cz\u0119\u015bci u\u017cytkownik\u00f3w docieraj\u0105 obecnie publikowane przez strony tre\u015bci oraz kt\u00f3re typy post\u00f3w s\u0105 teraz najbardziej widoczne.<\/a><\/p>\n

\"Zasi\u0119g<\/a>

Zasi\u0119g a liczba fan\u00f3w<\/p><\/div>\n

Zaanga\u017cowanie a typ posta<\/a><\/h2>\n

Badamy skutki zmian EdgeRanku \u2013 tym razem pod k\u0105tem r\u00f3\u017cnych typ\u00f3w post\u00f3w: status\u00f3w tekstowych, zdj\u0119\u0107, materia\u0142\u00f3w wideo i link\u00f3w. Okaza\u0142o si\u0119, \u017ce rodzaje post\u00f3w, kt\u00f3re maj\u0105 najwi\u0119ksz\u0105 zdolno\u015b\u0107 do anga\u017cowania u\u017cytkownik\u00f3w Facebooka, pod wzgl\u0119dem zasi\u0119gu organicznego radz\u0105 sobie najgorzej. Dowiedzcie si\u0119 wi\u0119cej.<\/a><\/p>\n

\"Sotrender<\/a>

Sotrender Research Insight – Zasi\u0119g, a typ posta<\/p><\/div>\n

Hashtagi na Facebooku: czy marki powinny z nich korzysta\u0107?<\/a><\/h2>\n

U\u017cytkownicy Facebooka kochaj\u0105 hashtagi. Dlatego sprawdzili\u015bmy wp\u0142yw u\u017cywania hashtag\u00f3w na popularno\u015b\u0107 i interaktywnos\u0107 post\u00f3w marek. Zbadali\u015bmy sto profili ameryka\u0144skich i mi\u0119dzynarodowych marek, maj\u0105cych ponad 1 mln fan\u00f3w. Okaza\u0142o si\u0119, \u017ce posty z hashtagami anga\u017cuj\u0105 wi\u0119cej fan\u00f3w ni\u017c te bez nich, ale najwi\u0119ksze marki staraj\u0105 si\u0119 u\u017cywa\u0107 ich z umiarem. Co jeszcze odkryli\u015bmy? Wpis w j\u0119zyku angielskim.<\/a><\/p>\n

\u00a0\"chmura\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Rok 2014 na Facebook up\u0142yn\u0105\u0142 przede wszystkim pod znakiem zmian w Edge Ranku i w konsekwencji spadaj\u0105cego zasi\u0119gu organicznego. Ten temat zdominowa\u0142 dyskusj\u0119 o najpopularniejszym medium spo\u0142eczno\u015bciowym, ale nie by\u0142 jedynym kt\u00f3ry Sotrender podj\u0105\u0142 na swoim blogu. W ubieg\u0142ym roku pisali\u015bmy mi\u0119dzy innymi tak\u017ce o stosunku zaanga\u017cowania fan\u00f3w a typami post\u00f3w, czy o Facebookowych hashtagach. […]<\/p>\n","protected":false},"author":49,"featured_media":16065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1793,1797],"tags":[17,207,643,675,801,1469],"yoast_head":"\nZasi\u0119g, zaanga\u017cowanie, hashtagi - czego dowiedzieli\u015bmy si\u0119 o Facebooku w 2014 r.? \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Rok 2014 na Facebook up\u0142yn\u0105\u0142 przede wszystkim pod znakiem zmian w Edge Ranku i w konsekwencji spadaj\u0105cego zasi\u0119gu organicznego. 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