{"id":16135,"date":"2015-01-27T13:04:02","date_gmt":"2015-01-27T12:04:02","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=16135"},"modified":"2015-12-01T21:43:07","modified_gmt":"2015-12-01T20:43:07","slug":"twitter-2014-blog","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2015\/01\/twitter-2014-blog\/","title":{"rendered":"Hashtagi, zdj\u0119cia i wskaz\u00f3wki – czego dowiedzieli\u015bmy si\u0119 o Twitterze w 2014 r."},"content":{"rendered":"

Ostatnie 12 miesi\u0119cy to czas dynamicznego rozwoju Twittera w Polsce. Dlatego w\u0142a\u015bnie w po\u0142owie roku 2014 na polskim rynku zadebiutowa\u0142y raporty Twitter Trends<\/a>, a Sotrender<\/a> w jeszcze wi\u0119kszym stopniu po\u015bwi\u0119ci\u0142 si\u0119 analityce tego medium. W ubieg\u0142ym roku tre\u015bci wizualne sta\u0142y si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 komunikacji na Twitterze – sprawdzili\u015bmy, jak bardzo. Jednocze\u015bnie radzili\u015bmy, jak skutecznie korzysta\u0107 z hashtag\u00f3w oraz jak je tworzy\u0107, by przynosi\u0142y jak najwi\u0119cej korzy\u015bci. Odpowiadaj\u0105c na potrzeby rynku, wprowadzili\u015bmy r\u00f3wnie\u017c wskaz\u00f3wki dotycz\u0105ce korzystania z tego serwisu, dzi\u0119ki kt\u00f3rym mo\u017cna \u0142atwo zweryfikowa\u0107 efektywno\u015b\u0107 swoich dzia\u0142a\u0144 na Twitterze. Zapraszamy do lektury!<\/span><\/p>\n

<\/p>\n

Jak u\u017cywa\u0107 hashtag\u00f3w na Twitterze?<\/a><\/h2>\n

Nie spos\u00f3b wyobrazi\u0107 sobie Twitter bez hashtag\u00f3w \u2013 to podstawowy spos\u00f3b komunikacji i wyr\u00f3\u017cniania tematyki tweet\u00f3w. Pomagaj\u0105 r\u00f3wnie\u017c w zdobywaniu zasi\u0119gu w\u015br\u00f3d u\u017cytkownik\u00f3w. Specyfika Twittera powoduje, \u017ce nie istniej\u0105 uniwersalne hashtagi, z kt\u00f3rych ka\u017cdy u\u017cytkownik mo\u017ce z powodzeniem korzysta\u0107. Istniej\u0105 rozmaite strategie i zasady rz\u0105dz\u0105ce u\u017cywaniem hashtag\u00f3w przez marki i w\u0142a\u015bnie o nich przeczytacie w tym wpisie. Wpis w j\u0119zyku angielskim.<\/a><\/p>\n

\"Copyright<\/a>

Copyright Troy Holden (@troy) for Twitter, Inc.<\/p><\/div>\n

Zdj\u0119cia na Twitterze<\/a><\/h2>\n

W ubieg\u0142ym roku Twitter wprowadzi\u0142 mo\u017cliwo\u015b\u0107 podgl\u0105du linkowanych zdj\u0119\u0107 z pic.twitter.com i film\u00f3w z \u00a0Vine’a. Postanowili\u015bmy dowiedzie\u0107 si\u0119, czy ta nowo\u015b\u0107 wp\u0142yn\u0119\u0142a na popularno\u015b\u0107 tweet\u00f3w, jak trenduj\u0105 si\u0119 wpisy z obrazkami, a jak te z filmami. Okaza\u0142o si\u0119, \u017ce tak “podrasowane” wpisy maj\u0105 \u015brednio 97% wi\u0119cej reetweet\u00f3w i a\u017c o 135% wi\u0119cej doda\u0144 do ulubionych. Wpis w j\u0119zyku angielskim.<\/a><\/p>\n

\"How<\/a>

How using pic.Twitter.com in tweets impacts the retweet rate<\/p><\/div>\n

Usprawnij swoje dzia\u0142ania na Twitterze\u00a0<\/a><\/h2>\n

Jak usprawni\u0107 swoje dzia\u0142ania na Twitterze? W ubieg\u0142ym roku wprowadzili\u015bmy nowe narz\u0119dzia do mierzenia Twittera i poradniki, dzi\u0119ki kt\u00f3rym dowiecie si\u0119, jak skutecznie korzysta\u0107 z tego serwisu spo\u0142eczno\u015bciowego. Wpis w j\u0119zyku angielskim.<\/a><\/p>\n

\"Sotrender's<\/a>

Sotrender’s automated tips for Twitter<\/p><\/div>\n

\n","protected":false},"excerpt":{"rendered":"

Ostatnie 12 miesi\u0119cy to czas dynamicznego rozwoju Twittera w Polsce. Dlatego w\u0142a\u015bnie w po\u0142owie roku 2014 na polskim rynku zadebiutowa\u0142y raporty Twitter Trends, a Sotrender w jeszcze wi\u0119kszym stopniu po\u015bwi\u0119ci\u0142 si\u0119 analityce tego medium. W ubieg\u0142ym roku tre\u015bci wizualne sta\u0142y si\u0119 istotn\u0105 cz\u0119\u015bci\u0105 komunikacji na Twitterze – sprawdzili\u015bmy, jak bardzo. Jednocze\u015bnie radzili\u015bmy, jak skutecznie korzysta\u0107 […]<\/p>\n","protected":false},"author":49,"featured_media":14993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1,1791,1793,1799],"tags":[471,889,1463,1465,1467],"yoast_head":"\nHashtagi, zdj\u0119cia i wskaz\u00f3wki - czego dowiedzieli\u015bmy si\u0119 o Twitterze w 2014 r. \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Ostatnie 12 miesi\u0119cy to czas dynamicznego rozwoju Twittera w Polsce. 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