{"id":16127,"date":"2015-01-27T12:56:26","date_gmt":"2015-01-27T11:56:26","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=16127"},"modified":"2015-12-01T21:43:21","modified_gmt":"2015-12-01T20:43:21","slug":"youtube-2014-blog","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2015\/01\/youtube-2014-blog\/","title":{"rendered":"Pomiary, popularno\u015b\u0107 wideo i wybory – czego dowiedzieli\u015bmy si\u0119 o YouTube w 2014 r."},"content":{"rendered":"

Na YouTube ubieg\u0142y rok min\u0105\u0142 pod znakiem bezapelacyjnej dominacji SA Ward\u0119gi. Lokalnie i globalnie. I cho\u0107 pies-paj\u0105k pobi\u0142 rekordy popularno\u015bci, na YouTube dzia\u0142o si\u0119 zdecydowanie wi\u0119cej. Sta\u0142 si\u0119 on chocia\u017cby aren\u0105, na kt\u00f3rej rozegra\u0142y si\u0119 dwie kampanie wyborcze. W Sotrenderze<\/a> bacznie \u015bledzili\u015bmy wszystkie te wydarzenia. Pochylili\u015bmy si\u0119 nad fenomenem popularno\u015bci spot\u00f3w kandydat\u00f3w do Parlamentu Europejskiego. Sprawdzili\u015bmy te\u017c sposoby wiarygodnego mierzenia skuteczno\u015bci dzia\u0142a\u0144 na YouTube oraz zbadali\u015bmy, w jaki spos\u00f3b filmy zdobywaj\u0105 popularno\u015b\u0107 na tym serwisie. Zapraszamy do lektury!<\/span><\/p>\n

<\/p>\n

Jak mierzy\u0107 dzia\u0142ania na YouTube i innych serwisach wideo w sieci?<\/a><\/span><\/h2>\n

Komunikacja wideo odgrywa coraz wi\u0119ksz\u0105 rol\u0119 w marketingu internetowym. Firmy i marki nie tylko emituj\u0105 reklamy, ale te\u017c tworz\u0105 w\u0142asne kana\u0142y i wykorzystuj\u0105 w komunikacji vloger\u00f3w i youtuber\u00f3w. Co za tym idzie, pojawia si\u0119 potrzeba dok\u0142adnego pomiaru dzia\u0142a\u0144, powi\u0105zanego z celami strategicznymi. W tym miejscu wypada zada\u0107 pytania, jak mierzy\u0107 dzia\u0142ania zwi\u0105zane z serwisami wideo, by \u00a0by\u0142y one wiarygodne. Oto wyniki naszego badania.<\/a><\/p>\n

\"Jak<\/a>

Jak filmy na YouTube zdobywaj\u0105 popularno\u015b\u0107<\/p><\/div>\n

Jak filmy zdobywaj\u0105 popularno\u015b\u0107 na YouTube?<\/a><\/span><\/h2>\n

Zbadali\u015bmy, czy publikowane na YouTube filmy s\u0105 wy\u015bwietlane najch\u0119tniej bezpo\u015brednio po publikacji, czy mo\u017ce \u201ezmartwychwstaj\u0105\u201d dopiero po jakim\u015b czasie. Sprawdzili\u015bmy r\u00f3wnie\u017c, czy na \u0142\u0105czn\u0105 liczb\u0119 wy\u015bwietle\u0144 kana\u0142\u00f3w maj\u0105 wp\u0142yw wszystkie opublikowane na nich materia\u0142y, czy mo\u017ce tylko najnowsze oraz jak d\u0142ugo wp\u0142yw ten jest zauwa\u017calny. Takie informacje s\u0105 przydatne przede wszystkim do lepszego zrozumienia swojego kana\u0142u oraz budowy w\u0142asnej strategii zamieszczania tre\u015bci<\/a>.<\/p>\n

\"Sotrender<\/a>

Sotrender Research Insight – jak szybko filmy zdobywaj\u0105 popularno\u015b\u0107<\/p><\/div>\n

 <\/p>\n

Ministerstwo G\u0142upich Spot\u00f3w \u2013 analiza YouTube<\/a><\/span><\/h2>\n

Kampania wyborcza do Europarlamentu kwit\u0142a nie tylko w mediach masowych, ale tak\u017ce na YouTubie. Wielu kandydat\u00f3w postanowi\u0142o i\u015b\u0107 z duchem czasu i zamie\u015bci\u0107 w serwisie swoje filmy promocyjne. Niekt\u00f3re z nich wzbudzi\u0142y spore zainteresowanie oraz jeszcze wi\u0119ksze kontrowersje, g\u0142\u00f3wnie ze wzgl\u0119du na specyficzn\u0105 form\u0119. Przeanalizowali\u015bmy\u00a0\u017ar\u00f3d\u0142a popularno\u015bci wyborczych\u00a0spot\u00f3w. Jakie efekty osi\u0105gn\u0119li poszczeg\u00f3lni kandydaci? Odpowiadamy w dalszej cz\u0119\u015bci wpisu.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Na YouTube ubieg\u0142y rok min\u0105\u0142 pod znakiem bezapelacyjnej dominacji SA Ward\u0119gi. Lokalnie i globalnie. I cho\u0107 pies-paj\u0105k pobi\u0142 rekordy popularno\u015bci, na YouTube dzia\u0142o si\u0119 zdecydowanie wi\u0119cej. Sta\u0142 si\u0119 on chocia\u017cby aren\u0105, na kt\u00f3rej rozegra\u0142y si\u0119 dwie kampanie wyborcze. W Sotrenderze bacznie \u015bledzili\u015bmy wszystkie te wydarzenia. Pochylili\u015bmy si\u0119 nad fenomenem popularno\u015bci spot\u00f3w kandydat\u00f3w do Parlamentu Europejskiego. […]<\/p>\n","protected":false},"author":49,"featured_media":14963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1791,1793,1801],"tags":[517,979,1427,1459,1461],"yoast_head":"\nPomiary, popularno\u015b\u0107 wideo i wybory - czego dowiedzieli\u015bmy si\u0119 o YouTube w 2014 r. \u2013 Sotrender Blog \u2013 Analyze, Benchmark & Report Your Social Media Performance<\/title>\n<meta name=\"description\" content=\"Na YouTube ubieg\u0142y rok min\u0105\u0142 pod znakiem bezapelacyjnej dominacji SA Ward\u0119gi. Lokalnie i globalnie. 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