{"id":13391,"date":"2014-07-02T13:13:22","date_gmt":"2014-07-02T12:13:22","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=13391"},"modified":"2015-12-01T22:00:02","modified_gmt":"2015-12-01T21:00:02","slug":"sri-zaangazowanie-typ-posta","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/07\/sri-zaangazowanie-typ-posta\/","title":{"rendered":"Sotrender Research Insight – zaanga\u017cowanie a typ posta"},"content":{"rendered":"

Sotrender Research Team<\/a> po raz kolejny postanowi\u0142 zbada\u0107 skutki zmian EdgeRanku \u2013 tym razem pod k\u0105tem r\u00f3\u017cnych typ\u00f3w post\u00f3w: status\u00f3w tekstowych, zdj\u0119\u0107, materia\u0142\u00f3w wideo i link\u00f3w. Okaza\u0142o si\u0119, \u017ce rodzaje post\u00f3w, kt\u00f3re maj\u0105 najwi\u0119ksz\u0105 zdolno\u015b\u0107 do anga\u017cowania u\u017cytkownik\u00f3w Facebooka, pod wzgl\u0119dem zasi\u0119gu organicznego radz\u0105 sobie najgorzej.<\/strong><\/p>\n

<\/p>\n

Przeanalizowali\u015bmy 12 tys. post\u00f3w opublikowanych w czerwcu 2014 r. przez 300 polskich profili, z kt\u00f3rych ka\u017cdy posiada\u0142 przynajmniej tysi\u0105c fan\u00f3w. Badania oparte zosta\u0142y na statystykach Sotrendera<\/a> zbieranych w oparciu o Facebook Insights. Aby wyniki by\u0142y por\u00f3wnywalne pomi\u0119dzy profilami r\u00f3\u017cnej wielko\u015bci, wykorzystano relatywne wsp\u00f3\u0142czynniki: zasi\u0119gi odniesiono do liczby fan\u00f3w profilu, natomiast zaanga\u017cowanie – do liczby unikalnych u\u017cytkownik\u00f3w, kt\u00f3rzy zobaczyli posta. Co dok\u0142adnie kryje si\u0119 za tymi danymi?<\/p>\n

Zasi\u0119g, a typ posta<\/h2>\n

Sp\u00f3jrzmy na pierwszy wykres. W przypadku zasi\u0119gu organicznego<\/strong> (organiczny + wirusowy) \u2013 przedstawionego na wykresie za po\u015brednictwem czerwonych s\u0142upk\u00f3w \u2013 najbardziej widoczne okaza\u0142y si\u0119 by\u0107 statusy tekstowe, a najmniej \u2013 zdj\u0119cia<\/strong>. Dla tego typu zasi\u0119gu przeci\u0119tna liczba u\u017cytkownik\u00f3w, kt\u00f3rzy zdo\u0142ali zobaczy\u0107 post, by\u0142a por\u00f3wnywalna do 20% liczby fan\u00f3w profilu w przypadku post\u00f3w zawieraj\u0105cych sam tekst. Jednocze\u015bnie stanowi\u0142a ona jedynie 5% fan\u00f3w profilu w przypadku status\u00f3w zawieraj\u0105cych zdj\u0119cia. Oznacza to, \u017ce \u2013 je\u015bli nieop\u0142acane – statusy zawieraj\u0105ce zdj\u0119cia dociera\u0142y do \u015brednio czterech razy mniej u\u017cytkownik\u00f3w ni\u017c statusy zawieraj\u0105ce sam tekst.<\/strong><\/p>\n

\"<\/a>


Sotrender Research Insight – Zasi\u0119g, a typ posta<\/p><\/div>\n

Jednak to w\u0142a\u015bnie zdj\u0119cia najbardziej , , interesuj\u0105\u201d u\u017cytkownik\u00f3w Facebooka.\u00a0Z drugiego wykresu wynika, \u017ce w zesz\u0142ym miesi\u0105cu ich zdolno\u015b\u0107 do anga\u017cowania u\u017cytkownik\u00f3w by\u0142a ponad czterokrotnie wi\u0119ksza ni\u017c pozosta\u0142ych typ\u00f3w post\u00f3w. Po usuni\u0119ciu z danych warto\u015bci odstaj\u0105cych okaza\u0142o si\u0119, \u017ce \u015brednio dw\u00f3ch na stu u\u017cytkownik\u00f3w, do kt\u00f3rych dotar\u0142 post zawieraj\u0105cy zdj\u0119cie (organicznie lub p\u0142atnie), wykona\u0142o jak\u0105\u015b aktywno\u015b\u0107<\/strong> (polubi\u0142o go, doda\u0142o komentarz lub udost\u0119pni\u0142o).\u00a0 Pozosta\u0142e typy post\u00f3w pod wzgl\u0119dem relatywnego zaanga\u017cowania pozostaj\u0105 daleko w tyle.<\/p>\n

\"<\/a>


Sotrender Research Insight – Zaanga\u017cowanie, a typ posta<\/p><\/div>\n

Powr\u00f3\u0107my na chwil\u0119 do pierwszego wykresu. Jak wida\u0107, administratorzy stron bardzo cz\u0119sto decyduj\u0105 si\u0119 na op\u0142acanie post\u00f3w zawieraj\u0105cych zdj\u0119cia. By\u0107 mo\u017ce z tego wynika tak wysoki odsetek zaanga\u017cowanych u\u017cytkownik\u00f3w. Decyduj\u0105c si\u0119 na op\u0142acanie tre\u015bci, administratorzy bardziej przyk\u0142adaj\u0105 si\u0119 do jako\u015bci publikowanych komunikat\u00f3w.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sotrender Research Team po raz kolejny postanowi\u0142 zbada\u0107 skutki zmian EdgeRanku \u2013 tym razem pod k\u0105tem r\u00f3\u017cnych typ\u00f3w post\u00f3w: status\u00f3w tekstowych, zdj\u0119\u0107, materia\u0142\u00f3w wideo i link\u00f3w. Okaza\u0142o si\u0119, \u017ce rodzaje post\u00f3w, kt\u00f3re maj\u0105 najwi\u0119ksz\u0105 zdolno\u015b\u0107 do anga\u017cowania u\u017cytkownik\u00f3w Facebooka, pod wzgl\u0119dem zasi\u0119gu organicznego radz\u0105 sobie najgorzej.<\/p>\n","protected":false},"author":31,"featured_media":16047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797],"tags":[707,777,883,31,499,675],"yoast_head":"\nSotrender Research Insight - zaanga\u017cowanie, a typ posta<\/title>\n<meta name=\"description\" content=\"Analiza Sotrendera pokazuje, \u017ce typ posta anga\u017cuj\u0105cy najlepiej, pod wzgl\u0119dem zasi\u0119gu organicznego wcale nie musi radzi\u0107 sobie tak dobrze. 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