{"id":10571,"date":"2014-01-07T15:22:14","date_gmt":"2014-01-07T14:22:14","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=10571"},"modified":"2017-04-13T15:55:32","modified_gmt":"2017-04-13T13:55:32","slug":"sotrender-research-insight-12","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/","title":{"rendered":"Sotrender Research Insight &#8211; zasi\u0119g po zmianach w EdgeRanku"},"content":{"rendered":"<p style=\"text-align: justify;\">Z uwagi na ogromne zainteresowanie jakim cieszy si\u0119 nasza <a title=\"Naj\u015bwie\u017csze informacje na temat Sotrendera, bada\u0144 i medi\u00f3w spo\u0142eczno\u015bciowych Zasi\u0119g post\u00f3w po zmianach w EdgeRanku \u2013 jak si\u0119 zmieni\u0142?\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2013\/12\/zasieg-postow-po-zmianach\/\" target=\"_blank\">analiza dotycz\u0105ca zasi\u0119gu post\u00f3w<\/a> po wprowadzeniu zmian w algorytmie EdgeRank, postanowili\u015bmy j\u0105 powt\u00f3rzy\u0107, <strong>opieraj\u0105c si\u0119 na szerszym zakresie danych<\/strong>. W ramach grudniowego Sotrender Research Insight przenalizowali\u015bmy\u00a0193 polskie profile na Facebooku (czyli o 10 wi\u0119cej ni\u017c poprzednio) oraz 7261 post\u00f3w (prawie dwukrotnie wi\u0119cej). Ponownie wzi\u0119li\u015bmy pod uwag\u0119 zasi\u0119g \u0142\u0105czny oraz organiczny (bez wiralowego) podane jako odsetek fan\u00f3w danego profilu.<\/p>\n<p><!--more--><\/p>\n<h2>Zasi\u0119gi poszczeg\u00f3lnych typ\u00f3w post\u00f3w<\/h2>\n<div id=\"attachment_10581\" style=\"width: 267px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10581\" class=\" wp-image-10581 \" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png\" alt=\"Zale\u017cno\u015b\u0107 mi\u0119dzy typem i zasi\u0119giem posta\" width=\"257\" height=\"300\" \/><\/a><p id=\"caption-attachment-10581\" class=\"wp-caption-text\">Zale\u017cno\u015b\u0107 mi\u0119dzy typem i zasi\u0119giem posta<\/p><\/div>\n<p style=\"text-align: justify;\">W przypadku analizy \u015bredniego zasi\u0119gu w zale\u017cno\u015bci od typu post\u00f3w <b>najlepsze wyniki ponownie uzyska\u0142y wpisy tekstowe<\/b>. Przeci\u0119tnie dociera\u0142y one do u\u017cytkownik\u00f3w odpowiadaj\u0105cych <strong>ponad po\u0142owie liczby fan\u00f3w strony<\/strong>. Natomiast linki, po uwzgl\u0119dnieniu wi\u0119kszej bazy post\u00f3w, uzyskiwa\u0142y najni\u017cszy \u0142\u0105czny zasi\u0119g. W przypadku zasi\u0119gu organicznego r\u00f3\u017cnice uzyskiwane przez linki i zdj\u0119cia nie s\u0105 istotne.<\/p>\n<h2>Wielko\u015b\u0107 profili, a zasi\u0119g post\u00f3w<\/h2>\n<p style=\"text-align: justify;\">W przypadku analizy zasi\u0119gu post\u00f3w w zale\u017cno\u015bci od wielko\u015bci profilu wszystkie kategorie uzyska\u0142y nieznacznie wy\u017csze wyniki. Ponownie<strong> najwy\u017cszy \u0142\u0105czny zasi\u0119g zdoby\u0142y najmniejsze strony<\/strong>, natomiast pod wzgl\u0119dem zasi\u0119gu organicznego, najlepsze wyniki zanotowa\u0142y profile posiadaj\u0105ce od 50 do 100 tysi\u0119cy fan\u00f3w. Najtrudniejsze zadanie stoi przed administratorami profili o liczbie fan\u00f3w z przedzia\u0142u 500 tys. \u2013 1 mln.<\/p>\n<div id=\"attachment_10583\" style=\"width: 635px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10583\" class=\"size-large wp-image-10583\" src=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/2-1024x340.png\" alt=\"Wielko\u015b\u0107 profilu, a przeci\u0119tne warto\u015bci zasi\u0119gu post\u00f3w\" width=\"625\" height=\"207\" \/><\/a><p id=\"caption-attachment-10583\" class=\"wp-caption-text\">Wielko\u015b\u0107 profilu, a przeci\u0119tne warto\u015bci zasi\u0119gu post\u00f3w<\/p><\/div>\n<p style=\"text-align: justify;\">Nasze analizy w niewielkim stopniu r\u00f3\u017cni\u0105 si\u0119 od opublikowanych wcze\u015bniej, co wskazuje na <b>ustabilizowanie algorytmu oraz trwa\u0142o\u015b\u0107 wprowadzonych zmian<\/b>. Wbrew wcze\u015bniejszym zapowiedziom<strong> zasi\u0119g link\u00f3w nie uleg\u0142 znacznej poprawie<\/strong>, proponujemy zamiast wzbogaca\u0107 je zdj\u0119ciami, <strong>wykorzysta\u0107 posty typu wideo b\u0105d\u017a statusy tekstowe<\/strong>, kt\u00f3re uzyskuj\u0105 znacznie lepsze wyniki.<\/p>\n<p style=\"text-align: justify;\">Zapraszamy do samodzielnych bada\u0144 zasi\u0119gu post\u00f3w i profilu na bie\u017c\u0105co\u00a0<a title=\"Rejestracja na konto testowe\" href=\"https:\/\/app.sotrender.com\/auth\/signup\/trial\/pln\/gold\" target=\"_blank\">w naszym narz\u0119dziu Sotrender<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z uwagi na ogromne zainteresowanie jakim cieszy si\u0119 nasza analiza dotycz\u0105ca zasi\u0119gu post\u00f3w po wprowadzeniu zmian w algorytmie EdgeRank, postanowili\u015bmy j\u0105 powt\u00f3rzy\u0107, opieraj\u0105c si\u0119 na szerszym zakresie danych. W ramach grudniowego Sotrender Research Insight przenalizowali\u015bmy\u00a0193 polskie profile na Facebooku (czyli o 10 wi\u0119cej ni\u017c poprzednio) oraz 7261 post\u00f3w (prawie dwukrotnie wi\u0119cej). Ponownie wzi\u0119li\u015bmy pod uwag\u0119 [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku<\/title>\n<meta name=\"description\" content=\"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku\" \/>\n<meta property=\"og:description\" content=\"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/\" \/>\n<meta property=\"og:site_name\" content=\"Sotrender Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Sotrender\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-07T14:22:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-13T13:55:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png\" \/>\n<meta name=\"author\" content=\"Aleksandra Prejs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:site\" content=\"@Sotrender\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aleksandra Prejs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/\",\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/\",\"name\":\"Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku\",\"isPartOf\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png\",\"datePublished\":\"2014-01-07T14:22:14+00:00\",\"dateModified\":\"2017-04-13T13:55:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/7106df62825269bc360ad9171cd7149b\"},\"description\":\"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#breadcrumb\"},\"inLanguage\":\"pl-PL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage\",\"url\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png\",\"contentUrl\":\"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sotrender.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sotrender Research Insight &#8211; zasi\u0119g po zmianach w EdgeRanku\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#website\",\"url\":\"https:\/\/www.sotrender.com\/blog\/\",\"name\":\"Sotrender Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pl-PL\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/7106df62825269bc360ad9171cd7149b\",\"name\":\"Aleksandra Prejs\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pl-PL\",\"@id\":\"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/469000454b77ff0aacb32c49dba023be?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/469000454b77ff0aacb32c49dba023be?s=96&d=mm&r=g\",\"caption\":\"Aleksandra Prejs\"},\"url\":\"https:\/\/www.sotrender.com\/blog\/pl\/author\/aleksandra-prejs\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku","description":"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/","og_locale":"pl_PL","og_type":"article","og_title":"Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku","og_description":"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.","og_url":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/","og_site_name":"Sotrender Blog","article_publisher":"https:\/\/www.facebook.com\/Sotrender","article_published_time":"2014-01-07T14:22:14+00:00","article_modified_time":"2017-04-13T13:55:32+00:00","og_image":[{"url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png"}],"author":"Aleksandra Prejs","twitter_card":"summary_large_image","twitter_creator":"@Sotrender","twitter_site":"@Sotrender","twitter_misc":{"Written by":"Aleksandra Prejs","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/","url":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/","name":"Sotrender Research Insight - zasi\u0119g po zmianach w EdgeRanku","isPartOf":{"@id":"https:\/\/www.sotrender.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage"},"image":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png","datePublished":"2014-01-07T14:22:14+00:00","dateModified":"2017-04-13T13:55:32+00:00","author":{"@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/7106df62825269bc360ad9171cd7149b"},"description":"W ramach Sotrender Research Insight przenalizowali\u015bmy 193 polskie profile na Facebooku oraz 7261 post\u00f3w. Wpisy tekstowe uzyskiwa\u0142y najwi\u0119kszy zasi\u0119g.","breadcrumb":{"@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#breadcrumb"},"inLanguage":"pl-PL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/"]}]},{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#primaryimage","url":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png","contentUrl":"https:\/\/www.sotrender.com\/blog\/wp-content\/uploads\/2014\/01\/1-257x300.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sotrender.com\/blog\/pl\/2014\/01\/sotrender-research-insight-12\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sotrender.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Sotrender Research Insight &#8211; zasi\u0119g po zmianach w EdgeRanku"}]},{"@type":"WebSite","@id":"https:\/\/www.sotrender.com\/blog\/#website","url":"https:\/\/www.sotrender.com\/blog\/","name":"Sotrender Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sotrender.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pl-PL"},{"@type":"Person","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/7106df62825269bc360ad9171cd7149b","name":"Aleksandra Prejs","image":{"@type":"ImageObject","inLanguage":"pl-PL","@id":"https:\/\/www.sotrender.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/469000454b77ff0aacb32c49dba023be?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/469000454b77ff0aacb32c49dba023be?s=96&d=mm&r=g","caption":"Aleksandra Prejs"},"url":"https:\/\/www.sotrender.com\/blog\/pl\/author\/aleksandra-prejs\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/10571"}],"collection":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/comments?post=10571"}],"version-history":[{"count":9,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/10571\/revisions"}],"predecessor-version":[{"id":26631,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/posts\/10571\/revisions\/26631"}],"wp:attachment":[{"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/media?parent=10571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/categories?post=10571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sotrender.com\/blog\/pl\/wp-json\/wp\/v2\/tags?post=10571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}