{"id":10213,"date":"2013-12-10T15:49:22","date_gmt":"2013-12-10T14:49:22","guid":{"rendered":"http:\/\/blog.sotrender.com\/?p=10213"},"modified":"2015-12-28T15:22:32","modified_gmt":"2015-12-28T14:22:32","slug":"trendy-i-prognozy","status":"publish","type":"post","link":"https:\/\/www.sotrender.com\/blog\/pl\/2013\/12\/trendy-i-prognozy\/","title":{"rendered":"Social Media w Polsce w 2014 &#8211; trendy i prognozy"},"content":{"rendered":"<p><a title=\"Zobacz profil na Facebooku\" href=\"https:\/\/www.facebook.com\/CzwartekSocialMedia?fref=ts\" target=\"_blank\">Czwartkowe spotkania Social Media<\/a> to jedna z moich ulubionych imprez bran\u017cowych. Niedawno ich organizatorzy poprosili mnie o przedstawienie prognoz i przewidywa\u0144 na temat Social Media w 2014 rokun podczas miko\u0142ajkowego spotkania podsumowuj\u0105cego ostatnie 12 miesi\u0119cy. Wbrew w\u0142asnym zasadom,  zgodzi\u0142em si\u0119. Taka futurologia to samob\u00f3jstwo,  bo potem nic si\u0119 nie sprawdza i mo\u017cna si\u0119 po\u015bmia\u0107&#8230;<\/p>\n<p><!--more--><br \/>\nMimo wszystko odwa\u017cy\u0142em si\u0119 wskaza\u0107 kilka trend\u00f3w dotycz\u0105cych blog\u00f3w,  Facebooka i innych serwis\u00f3w spo\u0142eczno\u015bciowych,  kt\u00f3re wydaj\u0105 si\u0119 wa\u017cne. W prezentacji wykorzysta\u0142em opracowania <a title=\"Przejd\u017a na stron\u0119\" href=\"http:\/\/www.sotrender.com\/reports\" target=\"_blank\">Sotrender Research Team<\/a>,  m.in. <a title=\"Przejd\u017a do raportu\" href=\"https:\/\/www.sotrender.com\/blog\/pl\/2013\/11\/social-media_2014\/\" target=\"_blank\">raport przygotowany na VI Kongres Online Marketing<\/a>\u00a0oraz <a title=\"Przejd\u017a na stron\u0119\" href=\"http:\/\/www.sotrender.pl\/fanpage-trends?hp\" target=\"_blank\">Fanpage Trends<\/a>,  czyli nasze cykliczne raporty por\u00f3wnuj\u0105ce marketing na Facebooku w r\u00f3\u017cnych kategoriach produktowych.<\/p>\n<h2>Facebook &#8211; trendy i prognozy: reklama,  Edge Rank i obs\u0142uga klienta<\/h2>\n<p>Zak\u0142adam,  \u017ce w przysz\u0142ym roku zmieni si\u0119 niewiele. Gros dzia\u0142a\u0144 i wi\u0119kszo\u015b\u0107 bud\u017cet\u00f3w reklamowych b\u0119dzie nadal koncentrowa\u0107 si\u0119 na Facebooku,  cho\u0107 w coraz wi\u0119kszych stopniu b\u0119d\u0105 przesuwane z tworzenia aplikacji na zakup reklam. Znaczenie b\u0119d\u0105 mia\u0142y zar\u00f3wno kolejne zmiany w algorytmach porz\u0105dkuj\u0105cych tre\u015b\u0107 na Facebooku (Edge Rank),  jak i rozw\u00f3j nowych form reklamy efektywno\u015bciowej.<\/p>\n<p>Du\u017ce firmy,  zw\u0142aszcza us\u0142ugowe,  b\u0119d\u0105 w wi\u0119kszym stopniu wykorzystywa\u0107 kana\u0142y spo\u0142eczno\u015bciowe w obs\u0142udze klienta,  przyk\u0142adaj\u0105c coraz wi\u0119ksz\u0105 wag\u0119 do udzielania odpowiedzi i rozwi\u0105zywania problem\u00f3w u\u017cytkownik\u00f3w. Jednocze\u015bnie coraz wi\u0119cej b\u0119dzie sp\u00f3jnych i popularnych dzia\u0142a\u0144 wizerunkowych znanych os\u00f3b,  czasem wspieranych przez sponsoruj\u0105ce je marki.<\/p>\n<h2>Blogi,  Pinterest,  Instagram\u2026<\/h2>\n<p>Poza Facebookiem coraz wi\u0119cej uwagi b\u0119d\u0105 przyci\u0105ga\u0142y serwisy oparte na komunikacji wizualnej,  jak Instagram czy Pinterest,  a mo\u017ce nawet Tumblr. Trudno jest powiedzie\u0107,  czy Twitter b\u0119dzie zyskiwa\u0142 popularno\u015b\u0107,  zw\u0142aszcza \u017ce w Polsce zyska\u0142 troch\u0119 \u201eg\u0119b\u0119\u201d \u015brodowiska polityk\u00f3w,  dziennikarzy i nastoletnich mi\u0142o\u015bniczek talentu Justina Biebera. Wiele marek wykorzysta w marketingu blogi i bloger\u00f3w. Blogerzy b\u0119d\u0105 nadal wyst\u0119powa\u0107 w programach telewizyjnych i wydawa\u0107 ksi\u0105\u017cki,  a zarazem \u2013 cz\u0119sto b\u0119d\u0105 deprecjonowani przez dziennikarzy i media widz\u0105cych nowych konkurent\u00f3w.<\/p>\n<h2>Sotrender te\u017c przygotowuje si\u0119 do zmian<\/h2>\n<p>Je\u015bli chcecie wiedzie\u0107,  jak Sotrender przygotowuje si\u0119 do zmian,  obserwujcie nas \ud83d\ude42 W najbli\u017cszych dniach zaprezentujemy \u015bwiatu Sotrender Console,  nasz nowy produkt przeznaczony do zarz\u0105dzania komunikacj\u0105 w social media i wspierania obs\u0142ugi klienta. A ju\u017c w styczniu 2014 r. zaprosimy wybranych klient\u00f3w do test\u00f3w nowej aplikacji,  przeznaczonej do optymalizacji kampanii reklamowych na Facebooku,  m.in. przez automatyczne tworzenie i testowanie wielu wersji kreacji. Stay tuned!<\/p>\n<h2 style=\"text-align: center;\"><strong>\u00a0<a title=\"Zobacz prezentacj\u0119\" href=\"http:\/\/www.slideshare.net\/FanpageTrender\/social-media-w-2014\" target=\"_blank\">Zobacz prezentacj\u0119 na temat trend\u00f3w w social media w 2014 r.\u00a0<\/a><\/strong><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Czwartkowe spotkania Social Media to jedna z moich ulubionych imprez bran\u017cowych. Niedawno ich organizatorzy poprosili mnie o przedstawienie prognoz i przewidywa\u0144 na temat Social Media w 2014 rokun podczas miko\u0142ajkowego spotkania podsumowuj\u0105cego ostatnie 12 miesi\u0119cy. Wbrew w\u0142asnym zasadom, zgodzi\u0142em si\u0119. Taka futurologia to samob\u00f3jstwo, bo potem nic si\u0119 nie sprawdza i mo\u017cna si\u0119 po\u015bmia\u0107&#8230;<\/p>\n","protected":false},"author":2,"featured_media":18901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1793,1797,1799,1801],"tags":[617,619,621,623,625],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media w Polsce w 2014 - trendy i prognozy<\/title>\n<meta name=\"description\" content=\"Jakie trendy b\u0119d\u0105 dominowa\u0107 w social media w 2014 roku i gdzie b\u0119d\u0105 koncentrowa\u0107 si\u0119 bud\u017cety reklamowe? 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