Sotrender presents its approach to Facebook Open Graph app tracking, delivered during Social Media Week in London.

Sotrender has just become integration partner of Social Platform -company that provides a complete ‘done for you’ social media management service. It helps to create the perfect online identity for all of the main social networks, provides web design, intuitive online applications and tailored email marketing campaigns.

The platform Sotrender for analysing, reporting and optimising social media marketing activities, has been enhanced with new functionalities: advanced analytics of international fanpages with country-targeted contents, integration with the Facebook Insights panel, bigger account administration options, and online payments through the system PayLane.