The report analyse activities on 8 car brands’ Facebook fanpages of: Audi, BMW, Citroen, Ford, Kia Motors, Mercedes, Opel, Peugeot, Skoda and Volkswagen operating in eight CEE countries: Germany, Poland, Czech Republic, Romania, Slovakia, Hungary, Ukraine and Russia.

ESOMAR CEE Research Forum, that was hold in Cracow this year – was research boosterand knowledge exchange platform that gave possibility to promote international best practice and feature case studies that could be applied to business needs with a “global-to-local” perspective.