Real-time marketing recipe for success: The case of Suarez

In the 79th minute of World Cup game Uruguay – Italy Luis Suarez bit his Italian opponent Giorgio Chiellini. For Suarez, one of the biggest stars of nowadays soccer, it was the 3rd biting over last years! No wonder, the Internet memes flourished immediately. Furthermore, many brands tried to use this incident for their own […]

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Boost your YouTube performance with Sotrender’s tips

A few days after introducing a new set of actionable tips for Facebook marketing Sotrender is going one step forward and presents automated recommendations for YouTube! All the tips are data-driven which means that they are computed on the basis of actual results of your channel updated once a week. Chceck all the aspects regarding a profile, […]

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Facebook hashtags: Should brands use them?

Users love Facebook hashtags! In May 2014 the number of hashtags in users’ posts was two times higher than the number of these posts! Sotrender decided to check the influence of using Facebook hashtags in the posts of brands. We examined a hundred of American and International brands’ pages with over one million fans. Check what you […]

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