Video marketing is the use of video content to promote your product, service, or brand as a whole. This can include creating and sharing promotional videos on social media, using videos in advertising campaigns, and incorporating videos into your website or blog content.

It looks like nobody can stop talking about TikTok for five minutes. There are countless articles that discuss subcultures on TikTok, the marketing opportunities on the platform, or how it was able to affect popular culture.

In 2023, using eCommerce stores and social media for eCommerce isn’t something new. Given the state of the world in the COVID-19 era, eCommerce marketers and stores invested in digital marketing to boost their revenue and sales. And so far, it has been a successful journey.