How Social Media Has Redefined the Fitness Industry

As a millennial woman from Los Angeles, I know my Instagram game through and through. I know when to post my pictures to get the most likes. I know which of my followers I can count on to hype me in comments. I can probably guess how many viewers all of my stories will have.

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It’s finally here, Cyber Week at Sotrender!

It’s that time of year again… We’re not talking about Christmas just yet, but it’s still the official start of the shopping season. Like last year, Sotrender has extended its Black Friday and Cyber Monday and is now celebrating Cyber Week.

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Competitive Benchmarking in Social Media [101 Guide]

Who doesn’t want to know their competitor’s every secret? And did you know that you can uncover at least a few of their secrets? Easily and quickly? That’s right, in marketing (and business in general), there’s a special formula for that known as benchmarking. Even if you’re unfamiliar with the term, it’s not as complicated […]

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