Sotrender presents its approach to Facebook Open Graph app tracking, delivered during Social Media Week in London.

Call-to-action words like “watch”, “like”, “look” and “click” appear very often in posts on Facebook, however they do not seem to rise much engagement anymore. References to external websites don’t work as expected either. It appears you also don’t need to desperately entertain to get “likes”. Analysts behind the social media measuring tool Sotrender analysed […]

Our report about the impact of Facebook Timeline on communication of fans and businesses proved to be very interesting to many Facebook users. A story has been posted by such popular blogs as TheNextWeb and AllFacebook.