Majority of social media managers know that there is no general recommendation concerning the time to post on Facebook. On the contrary, every brand should determine its hours, adequate to the target group and its habits. The latter can change according to new campaigns or changes of Facebook’s settings. Sotrender will help you understand the […]
Engagement of users is one of the most important factors enabling evaluation of the quality of brands communications through social media. In this article we will try to explain what is the relation between the engagement and the reach of a profile, and we will show you how to use Sotrender in order to measure […]
This year’s Warsaw Uprising anniversary was widely commented by social media users. Basing on data gathered by Sotrender and Brand24, K2 Social prepared an infographic which illustrates the presence of topics connected with the Uprising in social media.