Champions League Final – who won in social media?

The biggest day of the European football this year is already behind us. A few days ago, you had a chance to read our analysis on semi-final matches. Today Sotrender Research Team presents a short report on the Champions League Final in social media. Keep reading to find out who was the champion on Facebook, who […]

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Facebook’s Champions League – who leads on social pitch

Major sport events are reflected in social media too. Games, clubs and players trigger emotions, which are expressed on Facebook or Twitter before, during and after the game, usually using so-called second screen – a smartphone, tablet or laptop. So who leads on social pitch of UEFA Champions League? A few hours before today’s final on Wembley we […]

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Dark Social Media, shareability You don’t see

Sotrender Research Team has analyzed the communications of UK IT brands and tech blogs. The results of the research show it’s possible, that the photos no longer constitute the best content to publish on Facebook pages. Although many social media managers may be not aware of this fact, links can be the source of the […]

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